The objectives of the research are to study users’ behavior and to compare of users’ satisfaction in knowledge management website of the Faculty of Mass Communication Technology Rajamangala University of Technology Phra Nakhon. This research is a survey-based research which uses questionnaires as research tools. The research sampling consists of purposive sampling stratified sampling and accidental sampling of 265 lecturers students and staffs of the Faculty of Mass Communication Technology. Statistical methods used are average percentage standard deviation t-test Oneway ANOVA and LSD. The research findings show that in terms of users’ behavior most users use desktop computer at their homes during 20.01-00.00 am. Most users use the internet mainly to chat. Use of faculty’s website is rare at less than 1-3 time/week. Use of faculty’s knowledge management website is also very few. Different characteristics of the target group do not provide significant difference in satisfaction level. Demographic factors such as sex status within the faculty age education monthly income and communication devices used do not affect users’ satisfaction. This finding does not correspond with the assumption. However there are some aspects that significantly correspond with other assumptions. For example age affects satisfaction level in website design while education affects satisfaction level in data utilization.

Rajamangala University of Technology Phra Nakhon (RMUTP) has realized an important on knowledge management in its university by determining a vision strategy and knowledge management plan. We have founded a Knowledge Management Center to continually response in this issue. Causing learning culture; learning transfer and knowledge sharing using the information technology and knowledge integration which have benef its for the university and society the results of the study on knowledge management were: the satisfaction on the eff iciency development and work experience was at the high level (3.93) The satisfaction on changing learning behaviors of RMUTPs staffs was at the high level (3.68) The satisfaction on the eff iciency of learning transfer and knowledge sharing supported by the universitys surroundings was at the high level (3.61) The satisfaction on The universitys role as a social learning center was at the high level (3.85) and developing of university as a learning organization was at the high level (3.87)