The aim of this study is to study 1) to study the ways of participation and decision-making of the people of Ban Khon Kwang Community Muang District Prachinburi Province 2) to study the guidelines for participation in the operations of the Ban Khon community people. Pitch Muang District Prachinburi Province 3) to study ways to take part in receiving benefits And participate in the evaluation Ban Khon Khang Community Prachinburi Relationship between knowledge of participation The sample group used in this study consisted of community administrators. Community developer And 112 family leaders in the community at Ban Khon Kwang Community Muang District Prachinburi Province presented in the table image. Descriptive statistics were used for frequency and percentage (Percentage) and descriptive statistics were mean and standard deviation to describe the level of awareness. Presentation of analysis results Therefore the researcher defined the symbols used in the analysis as follows: x represents the arithmetic mean of the data obtained from the sample SD represents the standard deviation of the sample Sig. Represents the statistical significance t represents the difference test. Difference of mean F instead of analysis of variance * representing a statistically significant confidence 0.05 ** representing a statistically significant confidence 0.01 The research results were found that : 1) Most of the samples were female. Be under the age of 40 bachelors degree occupation. Agriculture income less than 15000 baht period of stay in the community for more than 10 years. 2) The level of perception of community development activities of the people in Ban Khon Kwang community Mueang District Prachinburi Province There was a level of knowledge of three aspects of the village development operation. Overall it was at the highest level with the mean of 4.62. All of the above are at the highest level. By acknowledging policy information Were the highest at the mean 4.66 followed by perceived 3) Activities guidelines And the awareness of planning information at an average of 4.60 And 4.59 respectively. Assumptions 1. Perceptions of employee community development operations consisted of policy planning and community development. And guidelines for conducting activities Affect their participation in community development operations accept 4) The factors promoting public participation consisted of training participation Activities and membership of the bog Affect their participation in community development operations accept

The purposes of this research were 1 ) to study the personal factors of students in the Home Economics Vocational Certificate Program Phitsanulok Vocational College. 2 ) Study the socio- economic factors of students in the Home Economics Vocational Certificate Program Phitsanulok Vocational College. 3 ) Study the choice of Home Economics Vocational Certificate Program Phitsanulok Vocational College.4) To study the relationship between personal factors and choice of study in Home Economics Vocational Certificate Program Phitsanulok Vocational College and 5 ) comparison of the importance level in choosing to study Home Economics Certificate Program of Phitsanulok Vocational College students classified by socioeconomic factors. The population is 2 7 4 students studying in the Home Economics Certificate Program at Phitsanulok Vocational College in the first semester of the academic year 2 0 2 1 by using a specific selection method. The research instrument was a questionnaire. The statistics used for data analysis were frequency percentage mean standard deviation chi -square and one-way analysis of variance.The results of The results showed that 1 ) students in the Home Economics Vocational Certificate Program Phitsanulok Vocational College is mostly female. The original qualification was lower secondary education with a cumulative GPA in the range of 2.01 - 2.50. The students are currently studying at the Vocational Certificate Level 3 in the field of Food and Nutrition and all of them live in Phitsanulok Province. 2) Most of the families have a total monthly income of 5001 - 10000 baht with their parents being general laborers and students coming from medium-sized families while parents have a high school education. And students are the roles in the choice of studies. 3) Students give importance to choosing to study in Home Economics Vocational Certificate Program Phitsanulok Vocational College. Overall its at a high level. When considering each aspect in descending order it was found that the measurement and evaluation aspect had the highest mean followed by the instructor and the least was the environment and facilities.For the students current educational level it was found that there was a relationship with the choice of study in the Home Economics Vocational Certificate Program Phitsanulok Vocational College by classification according to student development activities statistically significant at the .05 level. 5) In terms of different socio- economic factors it is important to choose the Home Economics Vocational Certificate Program Phitsanulok Vocational College. The relationship was not significantly different at the .05 level.

This quantitative research aimed 1) to study operation performance of Thai Gem Businesses. 2) To study factors affecting firm performance of Thai Gem Businesses. The research was collected data by using questionnaire with 452 participants from production group of Thai Gem Businesses. The samples were collected conveniently and analyzed by frequency percentage mean standard deviation Pearson’s correlation coefficient and analysis confirmatory with Structural Equation Modeling: SEM. It was one of all statistic techniques to test for causal relationship of variables. The results found that database information management systems have positively affect strategic management and firm performance of Thai Gem Businesses with significant level 0.05. Database information management systems also have positive affect on strategic management of Thai Gem Businesses with significant level α < 0.05. Besides this research results found that database information management systems has positively direct and indirect affecting firm performance by pass strategic management with direct affect on firm performance equal to 0.346 and indirect affect by pass strategic management equal to 0.575. And total affect was equal to 0.921 with significant level. It showed that overall affect of database information management system on firm performance was more than strategic management affect to Firm Performance (0.603) with significant level 0.05. The analysis of correlation coefficient model showed that measurement between latent variables have positive correlation with significant level α < 0.05. The analysis of Structural Equation Model revealed that it wassuitable harmonize with empirical data ( χ2 / df = 1.489 CFI = 0.997 AGFI = 0.957 RMSEA = 0.08 RMR = 0.004) and consistent with the define hypothesis. The research results described the environmental of firm performance approach to strategic management by TOWS Matrix and recommendation on strategic management to solve problems on firm performance of Thai Gem Businesses in order to develop continuous firm performance for competitive advantage.

The objectives of the research were to 1) study the desirable characteristics of a short course 2) study the need for short course training 3) study motivation for short course training 4) study media exposure channels about short course training in mass communication technology and 5) guidelines of short course Training development for enhancement in competitive of Faculty of Mass Communication Technology Rajamangala University of Technology Phra Nakhon. Data were collected from 400 samples by using questionnaire. Data was analyzed by mean standard deviation (S.D.). The results showed as follows: 1) Desirable characteristics of a short course in mass communication technology found that most of them were interested in studying on Saturday-Sunday between 09.00-16.00 (68.75%) studying 3-6 hours or 1 day (47.25%) online training 50% and practice 50% (53.00%) completing a course (82.00%) requires a certificate after study (87.00%) and the average cost was 4962.17 baht. 2) The need for short course training in mass communication technology was 20 courses including 1) shooting and editing video with mobile phone for online sales 2) photography for storytelling on mobile phone 3) online marketing 4) graphic design for brand communication 5) Website development for community brand communication 6) photo retouching techniques 7) making sales with smartphones 8) offline marketing campaign 9) online selling via social network 10) application for online teaching 11) video and audio editing 12) creating Thai wisdom for community products 13) speaking and communication in the community 14) packaging design for community products 15) creative thinking to brand building 16) graphic design for storytelling 17) computer graphics design 18) photography for digital media 19) e-commerce website creation and 20) computers for the elderly. 3) Motivation for short course training in mass communication technology was at high level (=4.01) including self-motivation was at high level (=4.14) career motivation was at high level (=4.06) and social motivation was at high level (=3.79). 4) media exposure channels about short course training in mass communication technology was at middle level (=3.15) including Facebook was at a high level (=4.34) website was at a high level (=3.57) Television was at a high level (=3.56) acquaintances were at a moderate level (=3.35) radio broadcasting was at a moderate level (=2.82) and newspapers were at a moderate level (=2.82) 5) Guidelines for developing short course training to increase competitiveness found that desirable characteristics of short course training on Saturday-Sunday between 09.00-16.00 (68.75%) studying 3-6 hours or 1 day (47.25%) online training 50% and practice 50% (53.00%) completing a course (82.00%) requires a certificate after study (87.00%) and the average cost was 5000 baht that the most of them can pay the cost 1000 bath. The public relations channels via Facebook and agency website. The short courses of the Faculty of Mass Communication Technology consisted of 14 courses including 1) shooting and editing video with mobile phone for online sales 2) photography for storytelling on mobile phone 3) online marketing 4) graphic design for brand communication 5) Website development for community brand communication 6) photo retouching techniques 7) making sales with smartphones 8) offline marketing campaign 9) online selling via social network 10) application for online teaching 11) video and audio editing 12) creating Thai wisdom for community products 13) speaking and communication in the community 14) packaging design for community products.

The purpose of this research Knowledge Management Marketing and Business Plan.for Manufacturers Hyacinth Wickerwork OTOP in Central Area is to study the implementation of marketing and business plan for OTOP producers from water hyacinth in North Central Area and to develop the model operations marketing and business plan to effectively comply with the business of manufacturing OTOP products from hyacinth wickerwork. The questionnaire to collect data are 180 samples of producers OTOP from hyacinth wickerwork in North Central Area where 4 provinces is Ayutthaya Ang Thong Sing Buri and Chai Nat. the data were analyzed by the statistics program for data analysis were percentage mean standard deviation and T-Test Independent test and F-Test. 1. The results of data analysis from the 180 samples found that most of them are female. Their aged between 35-65 years as a housewife or a farm garden who residing in the same neighborhood and to be relatives. For weaving water hyacinth is a hobby or an extra income when the availability of routine and trained by a professional instructor.The material is produced in the canals which are obtained locally. 2. The results of the data analysis on the marketing knowledge that the samples who produce OTOP by hyacinth wickerwork do not understand or have on in knowledge of the market because of they are production only. They recognize only the original knowledge and understanding of the raw materials whish used hyacinths is to be processed only. 3. The results of the data analysis on the business plan showed that this group with expertise in the preparation of business plans by training from the Department of Community Development by understanding the basics of a business plan that must do more to save a local guide and a business planning system and also that a standard can be used in contact with various Financial Institutions Officers but the leader of the group also a lack of understanding of the details of the business plan accuracy therefore it does not convey such knowledge to a group of people or their next generation. The results of the researchers found that 1. The difference of Gender position and experience can impact the implementation of marketing and business plan also knowledge and understanding are different. 2. Although cultural technologies competitive conditions government policies legal and resources naturally are different but the producers from water hyacinth in North Central Area can also develop a model for implementation of marketing and business plan to be effective as standard and can be used to benefit the situation is different.