The objectives of this research were 1) to study the problem of public relations of OTOP products in Bangkok and 2) to formulate a strategy to publicize Bangkok OTOP products. This is a qualitative research; studied from the document and interviews with a total of 5 key informants executives officer in the public relations of OTOP products in Bangkok and operators of OTOP products in Bangkok all 5 product categories The results were as following: 1. The problem of public relations for OTOP products in Bangkok; it was found that there were 11 issues of public relations issues namely 1) the administration of a special government agency affecting the work of public relations 2) Determining the person responsible for the public relations of Bangkok OTOP products that are inconsistent with the nature of the work 3) Adaptation of government agencies that are not keeping up with technology changes 4) Limited public relations budget. 5) Different entrepreneurs needs for distributing OTOP products in Bangkok. 6) Not dividing entrepreneurs by business size. 7) The ability to produce organic products that meet the needs of consumers appropriately 8) The image of OTOP products is not acceptable among Thai people 9) An application that is an intermediary in The market place has a high cost that operators have to pay for those applications. 10) In terms of organizing special events of OTOP Bangkok with a small number of OTOP entrepreneurs participating and some OTOP operators have to find channels for selfexhibiting in other provinces across the country where sales at trade shows have good sales. But have to pay in the shop or quite a lot of travel 11) Concerning the grouping of OTOP operators in Bangkok that is unclear and strong enough to perform the task As a result special events were not as successful as they should have been. 2.There are 9 strategies for public relations of OTOP products in Bangkok namely 1) strategies for fairing in special events of government agencies and private sectors 2) strategies for opening exhibition spaces for OTOP products in Bangkok 3) strategies for organizing OTOP products. Make public relations media in online and offline formats 4) Songwriting strategy for OTOP products in Bangkok 5) Online product distribution channel strategy 6) Telephone distribution channel strategy 7) Overseas distribution channel promotion strategy 8) Strategy Selection of Bangkok brands to enhance OTOP products in Bangkok 9) Strategies for storytelling in public relations

An investigation into the development of souvenir product prototype from Hmong embroidered fabrics to improve seniors quality of life in Kalayaniwattana District Chiang Mai Province.The aim of this study was to 1) develop a souvenir product prototype made from Hmong ethnic embroidered fabrics in Kalayaniwattana District Chiang Mai Province. 2) To develop innovative manufacturing processes to increase skills for the seniors to minimize the embroidery time. 3) To study the satisfaction towards the prototype of souvenir products from Hmong embroidered fabrics in Kalayani Wattana District Chiang Mai Province by using a sample of 200 tourists. The data collection tool was satisfaction questionnaire on the development of a prototype of a souvenir product from Hmong ethnic embroidered fabrics to improve the seniors quality of life in Kalayaniwattana District Chiang Mai Province on the aspect of its utility beauty manufacturing process and 3 souvenir product prototypes namely type 1 childrens cloth type 2 ladies robes and type 3 bags by using a random questionnaire. The data analysis generated from percentage statistics arithmetic mean and standard deviation. The study results based on the research objectives revealed the outcome as followed.l) To develop a prototype of a souvenir product from Hmong ethnic embroidered fabrics from sample group of 25 people the study found that the draft design that was satisfied as a souvenir prototype was group 1 childrens cloth. The most satisfied model was draft design 1.2 (= 4.36) group 2 shirts. The most satisfied womens group was draft design 2.1 (= 4.28). As for group 3 the bag which was assessed with highest satisfaction was draft design 3.1 (= 4.40). 2) To develop innovations in manufacturing process to enhance skills for seniors to reduce the embroidery duration it revealed that the star pattern was the simplest embroidery pattern reflecting Hmong identity through embroidered fabrics by application of antique tones together with the method of mixed silk embroidery with embroidering patch into round pieces to reduce the process and to facilitate fast embroidery process. 3) To study the satisfaction towards the prototype of souvenir products from Hmong ethnic embroidered fabrics part 1 the results of the general data study of the respondents found that most of the respondents were female accounted for 63.5 percent aged between 26-30 years representing 33.5 percent most of them were married 56% most of them graduated with a bachelors degree accounted for 60 percent most of them were employed as general staff accounted for 31 percent with monthly income at 15001-20000 baht representing 35.5% most of them domiciled in other provinces accounted for 55.5%. Part 2 information about the behavior of purchasing souvenirs found that most of the respondents already knew Kalayani Vadhana District Chiang Mai Province from social media channels (Social Network) accounted for 89 percent most of them had bought and used Hmong embroidered products 81.5 percent most of respondents would recommend other people to visit again at 100 percent most of the respondents perceived the souvenir prototypes were interesting 99 percent. Part 3 the satisfaction towards design and development of souvenir products prototypes made from Hmong embroidered fabrics found that the souvenir product prototypes that received the most satisfaction were type 3 bags (x-= 4.56 S.D. = 0.59.) in total aspects received the highest level of satisfaction followed by type 1 childrens cloth (x- = 4.52 S.D. = 0.55) with the highest level of satisfaction in all aspects and type 2 womens cloth (x-). = 4.45 S.D. = 0.65). Globally all aspects were satisfied at a high level.

The Research of Conscious Development on Mangrove Forest Conservation by Tracking the Late King’s Royal Path and Royal Initiative Project in Bangkhuntien Area of Business Administration Students of Rajamangala University of Technology Phra Nakhon. for Objective 1) Serve to Royal thought or idea Plant Genetic Conservation Project Under the Royal Initiation of Her Royal Highness Princess Maha Chakri Sirindhorn (RSPG). 2) Create the Conscious Development on Mangrove Forest of Students of Rajamangala University of Technology Phra Nakhon. 3) Development a activity plan for the Mangrove Forest of Students of Rajamangala University of Technology Phra Nakhon. 4) Compare the Conscious Development on Mangrove Forest of Students of Rajamangala University of Technology Phra Nakhon before and after doing activity More over We have a sampling by Purposive for Students of Rajamangala University of Technology Phra Nakhon. 10 Samling for Team leader and 30 Sampling for Participants This Sampling have a 3 Activity 1 Strong Team leader 2 Study Late King’s Royal Path and Royal Initiative Project 3 Concluding Activities analysis revealed that before activity average is 4.53 and after activity average is 4.99 after that We used Paired samples t-test analysis revealed after activity higher before activity the statistical level of .05.

The Research of Conscious Development on Mangrove Forest Conservation by Tracking the Late King’s Royal Path and Royal Initiative Project in Bangkhuntien Area of Business Administration Students of Rajamangala University of Technology Phra Nakhon. for Objective 1) Serve to Royal thought or idea Plant Genetic Conservation Project Under the Royal Initiation of Her Royal Highness Princess Maha Chakri Sirindhorn (RSPG). 2) Create the Conscious Development on Mangrove Forest of Students of Rajamangala University of Technology Phra Nakhon. 3) Development a activity plan for the Mangrove Forest of Students of Rajamangala University of Technology Phra Nakhon. 4) Compare the Conscious Development on Mangrove Forest of Students of Rajamangala University of Technology Phra Nakhon before and after doing activity More over We have a sampling by Purposive for Students of Rajamangala University of Technology Phra Nakhon. 10 Samling for Team leader and 30 Sampling for Participants This Sampling have a 3 Activity 1 Strong Team leader 2 Study Late King’s Royal Path and Royal Initiative Project 3 Concluding Activities analysis revealed that before activity average is 4.53 and after activity average is 4.99 after that We used Paired samples t-test analysis revealed after activity higher before activity the statistical level of .05.

The purpose of this study is to study the statement of problems in English writing and its relevant factors. The population and sample are students in the faculty of Business Administration in Business English Program Rajamangala University of Technology Phra Nakhon. The samples were 116. The research methodology is suNey research which is mixed method using both qualitative and quantitative method. The research instrument is questionnaire in English writing problems. The analysis of data conducted both descriptive statistics which are frequency percentage average and standard deviation and inferential statistics which are student-t and F statistics to analyze pair statistical differentiation of Shaffe method and the analysis of correlation coefficient. The results of the study can be depicted as follow: the highest frequency of the sample are sophomore students the high school grade of 12 average GPA in the range of 2.50-3.50 having experience in a Language school. The descriptive statistics of the sample parents are self-employed average monthly income of 30000 baht. The results about English writing problems are: incentive to write English at a high level English writing problems of overall sample at a high level. Sort the problems as follows: sentence structure grammatical and the use of words. Factors related to the writing problems in English showed that gender and parents occupation are statistically significant at 0.05 in writing English. The motivation to write English is related to problems in writing English without statistical significance.