จำนวน Repository ( 199 )
ความสัมพันธ์ระหว่างการกำกับดูแลกิจการและความรับผิดชอบต่อสังคมกับความสามารถในการทำกำไรของบริษัทจดทะเบียนในตลาดหลักทรัพย์แห่งประเทศไทย กลุ่มเกษตรและอุตสาหกรรมอาหาร
This research aimed to study the relationship between Corporate Governance Social Responsibility and Profitability of 56 companies related to the agriculture and food industry and listed on the Stock Exchange of Thailand. Data was collected for 2015 to 2020 and analyzed using descriptive statistics such as frequency percentage mean and standard deviation. Likewise this research also used inferential statistics including Pearson’s Correlation Analysis and Multiple Regression Analysis. The findings were Corporate Governance; Proportion of Independent Director (PID) had positively correlated with Profitability including the Return on Total Assets (ROA) the Return on Equity (ROE) and the Gross Profit Margin (GPM). The correlations were statistically significant at 0.01 and 0.05 levels. Besides Corporate Social Responsibility; the Environmental Social and Governance (ESG) and the Disclosure of Corporate Social Responsibility Activity (DCSRA) had also positively correlated with Profitability including the Return on Total Assets (ROA) the Return on Equity (ROE) and the Gross Profit Margin (GPM). The correlations were statistically significant at 0.01 and 0.05 levels.
ความสัมพันธ์ระหว่างการกำกับดูแลกิจการและอัตราส่วนทางการเงินกับผลการดำเนินงาน ของบริษัทที่จดทะเบียนในตลาดหลักทรัพย์แห่งประเทศไทย ที่มีบรรษัทภิบาลในระดับดีเลิศ
This study aimed to investigate the relationship between corporate governance and financial ratio with the performance of companies listed on the stock exchange of Thailand with an excellent score. The data were collected from annual registration statement (Form 56-1) of 191 companies from 2016 to 2020. Descriptive statistics such as mean percentage standard deviation and Inferential statistics such as Pearson’s Correlation Coefficient and Multiple Regression Analysis were used to examine the relationship. The results showed that 1) Corporate Governance namely Board size the ratio of independent director and Managerial Ownership positively corelated with firm performance. 2) Leverage Ratios (Financial Ratio) namely Debt to asset ratio and Debt to equity ratio negatively corelated with firm performance but Interest coverage ratio positively corelated with performance
ส่วนประสมทางการตลาดบริการที่ใช้วิเคราะห์โอกาสทางธุรกิจร้านอาหาร เพื่อรองรับนักท่องเที่ยวชาวจีน กรณีศึกษา เขตสาทร สีลม
Research subject Service marketing mix used to analyze restaurant business opportunities To support Chinese tourists the case study of Sathon Silom District has the objective to 1) study the service marketing mix used to analyze business opportunities in restaurants pubs and restaurants 2) to study business strategies in accordance with Chinese tourists behavior And 3) as a way to expand business opportunities For the Chinese tourists in the Sathorn Silom survey methods and data collection consists of surveying the area Uninterrupted observation And in-depth interviews Use the interview form And semi-structured questionnaires By the group of data providers which are Restaurant Pub and Restaurant Operator Chinese tourists Traders in the Sathorn Silom area specify specific selection criteria quality control data analysis triangulation. (Triangulation) inductive data analysis The research found that Service marketing mix that operators use to analyze business opportunities. Ordered by priority including 1) the service personnel 2) the service process 3) the physical characteristics of the store 4) the promotion of the market 5) the price 6) the distribution location and 7) the products for the business strategy. The research found that Most entrepreneurs use proactive strategies. Focusing on marketing promotion Especially public relations And advice from the tour guide With the operator offering a discount Sales promotion to tour leaders In order to bring relations for Chinese tourists to use the restaurant. Most entrepreneurs want government agencies Especially the Tourism Authority of Thailand (TAT) has relaxed regulations on entertainment. landmark To open more opportunities for tourism
การจัดการความรู้ภูมิปัญญาท้องถิ่นการแปรรูปผลิตภัณฑ์สมุนไพรน้ำมันมะรุมของกลุ่มสมุนไพรเขตบางบอน ตามแนวพระราชดำริเศรษฐกิจพอเพียงสู่ตลาดประชารัฐ
The objective of the study Studying the context and potential product development of the local wisdom community of Bang Bon Herb Group According to the royal initiative Sufficiency Economy to the Pracharat market. To study the development pattern of Moringa oil herbal products local wisdom of Bangbon Herbs Group according to the Sufficiency Economy Royal initiative to Pracharat market. And to strengthen the community in converting community products to the public market in accordance with the government policy. The study method used to collect data by constructing a questionnaire. And collect information in conferences according to various occasions. Population and sample groups used in this study were General public and folk healers Traditional Medicine in Bang Bon District Bangkok. The sample of 70 people was obtained by simple randomness. The instrument for data collection was a questionnaire for knowledge management local wisdom on Moringa herbs. This questionnaire consists of 4 sections. Part 1 is general information for respondents. Part 2 is information about knowledge management local wisdom Part 3 factors and other opinions. About Thai herbs Part 4 other suggestions Take the analyzed data the basic statistics for analysis were percentage mean (x̄) standard deviation (S.D). The results of the study were as follows. 1. Most of the respondents were female. Are over 50 years old the educational level is Below a bachelors degree Most general employee position Less than 5 years of work experience at most Professional practitioners (e.g. restaurant owners businessmen etc.) have the most. 2. The results of the research showed that knowledge management local wisdom Moringa herbs. Of people in Bang Bon area Bangkok. It is knowledge management based on the patronage system. Family belief It is a relationship between family members. Transfer local wisdom from one person to another. In order to inherit the valuable wealth of wisdom and knowledge that he has studied Is giving wisdom to children Overall knowledge management and local wisdom were at a moderate level. The descending results can be discussed as follows. 2.1 The results of the research showed that the people had at a moderate level of knowledge management and local wisdom. When considering each item in order all items were found at the moderate level. 2.2 Knowledge management local wisdom when considering each item respectively all items were found at the moderate level. 2.3 Knowledge management local wisdom When considering each item in order it was found that Knowledge management in digital format is high. Recommendations for the development of research and innovation in local communities give concrete opinions. What kinds of herbs are there that result in the research of the goals? And can be transformed into community products to generate income for the local community to maintain health and to further commercialize. An analysis of the readiness of the Faculty of Liberal Arts Rajamangala University of Technology Phra Nakhon. Able to develop guidelines for processing herbal products and academic services to society. To be efficient with the availability of locations people learning resources and create a network of local healers
รูปแบบการจัดการตลาด SMEs 4.0 เสื้อผ้าแบรนด์ไทยของกลุ่มเจนเนอเรชันวาย
This research aims to 1) analyze the SMEs 4.0 market management factors for Thai clothing brands among generation Y 2) to study personal factors affecting the SMEs 4.0 market management for Thai clothing brands among generation Y and 3) to generate the SMEs 4.0 market management model for Thai clothing brands among generation Y. This study uses qualitative and quantitative research methods. In-depth interviews served as a qualitative data collection methodology. Seventeen participants were grouped into experts stores managers and specialist contemporary Thai clothing brands. For the quantitative data collection methodology the researcher used questionnaires with a specific group of 430 Generation Y male and female participants who used to purchase or frequently purchase Thai clothing brands. To analyze data percentage mean and multiple classification analysis with a statistically significant level at 0.05 the researcher used G*power. Furthermore it was analyzed if the results were consistent with the qualitative data. The research results show that market management factors significantly relate to Thai clothing brand customers’ purchasing behaviors. These factors include purchasing rationale factor purchasing motivation factor brand management factor and demand management factor. The research findings link to the best practices in the market management model both online and offline markets and sustainable development in 5.0 society including 1) a rapid technology replacement 2) adding creative value to the society 3) natural harmonization management and 4) sustainable development.