This study was aimed to study business plan development of frozen Roti (Indian pancake) and formulate frozen Roti business strategies for the community enterprise producing traditional Muslim food in Ban Taladkaew Nonthaburi. Relevant theories documents articles as well as other useful information from in-depth interviews were collected and analyzed using the strategic management process theory. The samples used in this research were 10 community members of the traditional Muslim food stores from Ban Taladkaew. The results revealed that the strategies suitable for frozen Roti business of the community in Ban Taladkaew Nonthaburi as traditional Muslim food to increase capacity feasibility and appropriateness were Differentiation strategies. The recipe of frozen roti products a more than 150 year-old recipe with temple figurines and mosques as background showing that both Buddhist and Muslim Thais had lived together therefore Focused Differentiation was applied as consumer groups were for example students from schools nearby. Product and Operation Strategy was also used to focus on the development of standardized production processes and product quality in order to create alternative products for consumers. Marketing Strategy also help to create and increase different products from other markets which were aimed at online marketing. Finally Finance Strategy the most important one was applied to raise funds and prepare for the future business expansion.

This study was aimed at studying factors affecting secondary students decision making to attend tutorial schools in Muang District Nonthaburi. 400 samples from 5 schools were selected. Data collection began in 2016 and were analyzed by logistic regression analysis The results revealed that most students chose to participate in tutorial classes The factors affecting decision making were family incomes as well as the course to study at the significance level of 0.05 It was also found in the research that the Marketing Mix and social factors did not influence the decision making to attend tutorial schools at a significant level of 0.05

The study on beauty salon users’ decisions and behaviors in Maung district Nonthaburi was aimed to (1) investigate the beauty salon users’ personal factors (2) explore their decision levels (3) look into their behaviors (4) compare the decision levels according to the personal factors and (5) examine the relationship between the personal factors and the behaviors. The samples in this study were 400 beauty salon users’ selected through non purposive sampling nonprobability sampling and quota sampling. The questionnaire was administered to obtain data and the statistics used to analyze the data were frequency distribution percentage distribution mean standard deviation t-test and One-way ANOVA. Cross-Tabulation was applied using statistical package for social science. The study results revealed that most of the samples were single females ranging from 20 to 30 years of age holding bachelor degrees. Most of them were employed by companies with the average income salaries ranging from 5000 to 10000 Baht. The data analysis indicated that the decision level towards marketing mix factors of the 400 beauty salon users was high; and in terms of their behaviors concerning the use of the beauty salon showed that they went to the salon mostly to have their cut and set with the minimum of 500 baht payment. The purpose of going there twice to three times per month was to promote their personality and gain more confidence. They normally went there in the evening (from 4 pm. – 7.00 pm.) spending one to two hours and paying with cash. The personal factors of the beauty salon users affected the level of decisions made to go to different beauty salons. The personal factors of the beauty salon users related to the behaviors of the beauty salon use.

The purposes of this research were to study the characteristics of identity and self-employment and the factors that affect the self-employment of Waingmai wedding studio Nonthaburi province. Data were collected using qualitative research through guided question interviews by the owner of wedding studio. The data collection is a type of structured interviews. The results indicated that personal characteristics and selfemployed business owners was found that the inspiration learn more adjust oneself to environment faithful service mind and positive working attitude. The factors are related to self-employment consist of knowledge and professional skills. Moreover experience choosing location build confidence among customers. The manners and social issues are important to work in a professional manner in the workplace. Loyalty sincerity customers living with others the leniency fluency or includes a unique style of its own and provide advice on teaching. The study should explore with students the invited users experience and further research will enhance the experience of media work.

The purposes of this research were to (1) investigate factors which have impacts on working-age people’s decision making to save money in Bangyai district Nonthaburi Province (2) study working-age people’ behavior in decision making to saving money in Bangyai district Nonthaburi Province (3) compare the importance of factors that affect to the working-age people’s decision making in saving money in Bangyai district Nonthaburi Province.The sample of the study consists of 400 people (ages 20-60 years old). The research instruments used for data collection were the questionnaire. The reliability data were analyzed by using frequency percentage means and standard deviation of t-test (Independent t-test) F-test (Independent sample F-test) and Content Analysis. The results of the study revealed that: The mainly respondents are female being over 30-40 years old having single status and education background in bachelor degree. Moreover the respondents are working as an employee of the private company the average income per month over 10000-20000 baht and family members around 3-4 people. The respondents pointed out similar saving money to use after retirement and deposit with banks in short term saving. The respondents will spend first then keep the rest of the money to saving and they have money savings less than 10%. The working-age people’s decision making to save money in Bangyai district Nonthaburi Province was at a moderate level. Two factors of decision to saving (1) income from savings and (2) saving characteristics were at a high level. Besides four factors of decision to saving (1) security (2) yield upon investment (3) incentives for saving and (4) social and economy were at a moderate level. There was low positive statistical significant relationship between the differences of age marital status education level occupation average monthly income family members purposes of saving savings schemes and factors affecting working–age people’s decision to saving at 0.05 However the respondents who have the differences of gender period of saving saving method and saving ratio focused on the factors of decision to saving at no difference.