จำนวน Repository ( 20 )

ความคาดหวัง และความพึงพอใจ ในการเปิดรับข่าวสารจากสื่อเพื่อการประชาสัมพันธ์
ความคาดหวัง และความพึงพอใจ ในการเปิดรับข่าวสารจากสื่อเพื่อการประชาสัมพันธ์

This research aims to study Student and Staffs expectancy and gratification from exposure to Rajamangala University of Technology Phra Nakhons Internal Public Relation Media by using survey research. The questionnaires are used to collect data from a total of 400 samples. Percentage Mean Standard Deviation One way ANOVA and analysis of variance are used for statistical analysis of data with the level of significance at 0.05. The result of this study shows that: 1. The difference in sample status has no difference effect upon the exposure to Rajamangala University of Technology Phra Nakhons Internal Public Relation Media. 2. The difference in sample status has difference effect upon the expectancy to Rajamangala University of Technology Phra Nakhons Internal Public Relation Media. 3. The difference in sample status has difference effect upon the gratification to Rajamangala University of Technology Phra Nakhons Internal Public Relation Media.

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การผลิตสื่อเพื่อรณรงค์รักษาความสะอาดพื้นที่ชายหาดชะอำ
การผลิตสื่อเพื่อรณรงค์รักษาความสะอาดพื้นที่ชายหาดชะอำ

The purpose of this special project were to production of media for a campaign to clean the Cha-am beach area for Cha-am Municipality and to assess the satisfaction of the general public towards media by using the tool was online questionnaire to measure the satisfaction of the general public towards media and publicize for Cha-am Municipality with 200 samples. Frequency analysis mean deviation and percentage. Ecotourism media satisfaction at a high level.

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3D Motion graphic ล่องเรือเจ้าพระยา
3D Motion graphic ล่องเรือเจ้าพระยา

The objectives this special project were to produce the Chao Phraya Cruise 3D Motion Graphic media and to study about the satisfaction of the audiences who watched Chao Phraya Cruise 3D Motion Graphic which the target was 100 of foreign tourists and Thai Tourists. Under this study the statistics used for analyzing the data were frequency percentage average and standard deviation. The study indicated that the samples were satisfied with the Chao Phraya Cruise 3D Motion Graphic about content was at a high level (= 4.41 S.D.= 0.66) and about quality was at the highest level (= 4.63 S.D.= 0.58)

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การรับรู้ภาพลักษณ์ของมหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร
การรับรู้ภาพลักษณ์ของมหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร

The main objective of the study was to understand image perception of the sample groups of 840 people towards Rajamangala University of Technology Phra Nakhon. The sample groups included the general public and high school students. The method for collecting data was the questionnaire survey. Rajamangala University of Technology Phra Nakhon is known among student and general public. Students knew it as a university while the general public knew it as a vocational college. Thirdly the outstanding perception of the institution among the students was in good academic level (mean=3.60). The highest perception score was about the schooling system (mean=3.60). The general public perceives more in details about its admission system (mean=3.52) and had good perception towards the institution’s good image (mean=3.52). Furthermore online media played a significant role in transferring information and creating the image of the institution among the sample group (mean =3.52 from student and 3.35 from general people). Fifth result gender did not play a significant role in perceiving the image of the institution. The last result was that gender played a statistically significant mark by .01 in media exposure among general public. In conclusion there is no distinctive difference between students and general public in having image perception towards Rajamangala University of Technology Phra Nakhon. However there is a statistical significance of .01 in exposure to online media both out of home media and personal media.

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Forms, methods, effectiveness of puplicity about the immigration rule and legislation of teachers and international affairs offairs  officers with foreign students in order to prepare to enter the ASEAN the community : a case study of students from people republic of china at faculty of liberal art majoring applied thai
Forms, methods, effectiveness of puplicity about the immigration rule and legislation of teachers and international affairs offairs officers with foreign students in order to prepare to enter the ASEAN the community : a case study of students from people republic of china at faculty of liberal art majoring applied thai

This research is a qualitative research concerning phenomenology study which aims at the meanings of the opinions of those who have experienced the public relations of Rajamangala University of Technology Phra Nakhon (RMUTP) lecturers and international affairs officers in immigration procedures (visa extension and doing the-90 day report). The objectives of this research are to study (1) types (2) methods and (3) capabilities of public relations of RMUTP lecturers and international affairs division for the international students who are in this case Chinese students of Language and Applied Thai program Faculty ofLiberal Arts Rajamangala University of Technology Phra Nakhon. The samples of this research are (1) student advisors (2) lecturers of Language and Applied Thai program (3) international affairs officers and (4) Chinese students of Nanning College for Vocational Technology (NCVT) who are studying Language and Applied Thai program Faculty of Liberal Arts Rajamangala University of Technology Phra Nakhon. The researchers use in-depth interview and observation by participating procedures of public relations. This research started from October 2013 to October 2014. The researchers collected data 3 hours per day and 3 days per week within 53 weeks.

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