The objectives of this research are 1) to study the behavior of buying fresh food through an online application under the new norms.2) To study the importance of fresh food quality influencing the food purchasing decision-making process through an online application under the new norms.3) To compare personal factors and decisionmaking processes to buy fresh food through online application under the new norms.4) To study the relationship between the quality factors of fresh food and the process of making decisions in food purchasing through an online application under the new norms. This research is a quantitative research. The sample group of 400 people are Thai consumers who have used an online application to order fresh food at least once. The questionnaire was used as a tool for data collection. The statistics used for data analysis were frequency percentage mean standard deviation t-Test and F-Test fromone-way analysis of variance and the Pearson correlation coefficient. The findings of this study shown that almost of participants who use the online application are female age between 22-38 which have income 15001-20000 Thai Bahtper month work as employee in private company and all are single. Most of them are living with their families including 3-4 family members. In terms of participants’ behavior they know Tesco Lotuss online application for ordering fresh food the most however mostly ordered the fresh food through Tops #1 Food&Grocery. Participants know the information on how to order food from social media and usually ordered pork. Normally they decided to buy their own and often choose to buy on Saturday from 10.01 - 12.00 and have an average cost of 501 baht or more. The importance of fresh food quality influencing online shopping app decisionmaking under the new norms. Overall opinions and aspects were found to be at the highest level in all aspects. And decisions affecting fresh food choices through online applications under the new norms overall opinion found that the decision was made at the highest level. The highest level of decision making was found in 4 factors and only 1 factor is at the high level. The results of a comparison of consumer decisionmaking processes towards purchasing fresh food through an online application under the new norms the classification according to demographic characteristics were found that gender age average monthly income status and number of family members all the aspects were found to have a statistically significant difference in the decisionmaking process at the 0.05 level. And the analysis of the relationship between fresh food quality and the process of making a decision on choosing fresh food through an online application under the new norms overall aspects were found at moderate level and correlate in the same direction. When considering each aspect it was found that there was a moderate relationship. It also found that the relationship was in the same direction in 3 factors: physical quality sensory quality and safety for consumption.

This research aimed to study the lifestyle behavior of students of Rajamangala University of Technology Phra Nakhon according to the Sufficiency Economy Philosophy. To study the factors influencing the lifestyle behavior of students of Rajamangala University of Technology Phra Nakhon according to the Sufficiency Economy Philosophy. Data collection was conducted between October 2020 and September 2021. It was a survey research using questionnaires. It consists of 4 parts: 1) general information of students which are demographic characteristics 2) knowledge and understanding of the Sufficiency Economy Philosophy 3) lifestyle behavior according to the Sufficiency Economy Philosophy and 4) the students opinions on the adoption of the Sufficiency Economy Philosophy. Sufficiency Economy Philosophy is applied in life. The sample group in the research was students of the University of Technology. The data were analyzed using descriptive statistics for demographic characteristics. The results showed that Demographic data of students of Rajamangala University of Technology Phra Nakhon found that most of them were female aged 20 years studying at the Faculty of Business Administration in the 3rd year. Most of their parents were employed. Family income per month is 20001 – 30000 baht there are expenses per month. (Students only) is 3001 – 6000 baht per month and most students live at home during their studies. in the field of knowledge Understanding of Sufficiency Economy Philosophy Student at Rajamangala University of Technology Phra Nakhon most have knowledge Understanding of Sufficiency Economy Philosophy knowledge level is moderate and when classified according to demographic data show that Students of Rajamangala University of Technology Phra Nakhon with different demographic data knowledge and understanding of sufficiency economy philosophy Life behaviors according to the Sufficiency Economy Philosophy of students of Rajamangala University of Technology Phra Nakhon overall and in each aspect at a high level They can be sorted in descending order of average as follows: Moral conditions reasonableness good immunity moderation and knowledge conditions respectively.

This objectives of this research were to 1) study the factors for the development of teachers’career advancement. Rajamangala University of Technology Phra Nakhon 2) To study the motivation for career advancement development of teachers of Rajamangala University of Technology Phra Nakhon. It is a quantitative research by quantitative survey. and qualitative interviews Data were collected from a sample group of 324 teachers in Rajamangala University of Technology Phra Nakhon. Use questionnaires and interviews as tools to collect data. The statistics used for analysis were frequency percentage mean and standard deviation. The results of the study from the sample group showed that 1) most of the personal factors were female aged 41–50 years single status masters degree. have an average monthly income of more than 45000 baht 2) Environmental factors within the organization such as job content rewards and career advancement opportunities. learning opportunity Academic Seminar for Teachers Career Development Fairness in salary assessments academic work position and fair returns; and 3) There should be guidelines for developing teacher career progression. Consisting of rewards and job security at a high level The organization shall assure employees that assessments are consistent with pre-declared methods. Executives who assess fair salaries and ensure that all teachers are treated equally including consistent treatment of employees. Fair management the real professionals in the organization have the majorty of the management term. Must have good governance credibility and professional management. supervisors and colleagues who are transparent and do not take advantage There is only a plan to encourage teachers to enter academic positions. But it does not support it seriously and does not support it in practice. not policy By facilitating the reduction of teaching hours and allowing free time to complete academic work. The problems and obstacles found were that there was no real promotion for teachers to enter academic positions. There is bullying at different faculties in the university. High-level executives must have good governance in all aspets of work.must not be biased No bias and no partisans. in order not to create divisions like the present Lack of motivation to work because of the lack of transparency and unfairness at the level of middle-level executives and doing the wrong thing at the faculty level There is no transparency in the operation. Salary Assessment consideration of merit Faculty Management System on campus Standard and fair authenticity like the old days. because the new generation lacks technical experience To manage the work correctly and up to the standard not conductive to work The management is inexperienced and the work is partisan and unfair. The teachers are bored. In working with and for guidelines for the development of teacher career advancement. There must be a serious professional development plan in the academic field. There is a practicality There is real support reduced teaching hours giving opportunities to do academic work in a concrete way. in the development of the teachers career advancement There must be a serious professional development plan in the academic field. There is a practicality There is real support reduced teaching hours giving opportunities to do academic work in a concrete way. There must be impartiality and fairness in the administration of all departments. and support all faculty members equally There is a mentor to help in doing academic work clearly seriously supporting. and should have competent management and have good governance in working more than it is There is still not as much as it should be to organize the subjects taught. The opening of cource in different faculities must be clear and transparent. Not helpful to their peers It must be accurate and allow students to choose to register for free electives on their own. Not for professional branches to arrange for students to study in baskets. Because of unfair selection of subjects the partisan system should have’s a budget to support and equipment. In doing academic work and contributing in terms of time for teachers to have time to do academic work by reducing the teaching hours in a concrete way and do not deduct teaching points But there is an agreement to submit academic work in the later semester after the teaching hours have been reduced. Opportunity to use vacation days or permission to do academic work without control and signing of official duties conducive to truly academic achievements But there must be an agreement to submit academic work in the next semester.

The purposes of this research were 1) to study of personal factors of the elderly in ChomThong District Bangkok 2) to study the perception of information about the new strain of coronavirus disease 2019 (COVID–19) 3) to study the adjustment in purchasing food for the new normal of the elderly 4) to study the relationship between personal factors and the adjustments in purchasing food for the new normal of the elderly and 5) to study the relationship between information perception about the new strain of coronavirus disease 2019 and the adaptation to purchasing food in the new normal of the elderly. The sample group consisted of 400 people including the elderly living in Chomthong District Bangkok. The samples were obtained by random sampling method and collected at convenience. The instrument used in this study was a questionnaire. The statistical analysis was frequency percentage and chi-square. The results showed that 1) personal factors of the elderly in ChomThong District Bangkok found that most of the women are single aged between 6 0 -6 5 years. The education level is at the elementary education level with an average income of not more than 5000 baht/month. 2) The perception of information about the new strain of coronavirus disease 2019 (COVID–19) revealed that most of the elderly had received the source of information from the COVID-19 Situation Administration Center Ministry of Health. For the channel of perception of information perceived by television. The awareness of the vaccine used to prevent the 2019 new strain of coronavirus found the most information about the AstraZeneca vaccine. 3) Adaptation in purchasing food in the new normal for the elderly in ChomThong District Bangkok in the situation of the epidemic of the new strain of coronavirus disease 2019 (COVID-19) found that the elderly had to change their behavior in leaving the house to buy food by protecting themselves before leaving the house every time by wearing a mask or cloth mask and using alcohol gel. Types of food that are chosen to buy according to the new normal for the elderly is fresh meat one dish dry food and semi-finished food ready-to-cook or ready-to-eat food frozen foods include frozen meat products water and various kinds of Thai desserts. The elderly will buy food from vendors who are dressed properly wear clean aprons wear masks and wear gloves while picking up food and buy food for themselves at the market near the house. The cost of purchasing food per time is between 201-300 baht. 4) Personal factors were related to the adaptation in purchasing food according to the new normal of the elderly in ChomThong District Bangkok had a statistically significant level of .05. 5) The perception of information about the new strain of coronavirus disease 2019 (COVID–19) is related to the adaptation in purchasing food according to the new normal of the elderly in ChomThong District Bangkok statistically significant at .05 except for the source of information on the outbreak of new strain of coronavirus disease 2019 (COVID-19) and the perception of information about the new strain of coronavirus vaccine. 2019 (COVID–19)

The purpose of this research were 1) to study the behavior of using the LINE application 2) to study the level of perceived features of the LINE application attitudes and social influence on the use of the LINE application the use of LINE application for learning communication and 3) to analysis of factors related to utilization of Line application for students’ learning communication of Rajamangala University of Technology Phra Nakhon. The quantitative approaches were applied by using questionnaire for data collection. The research samples were 380 students of Rajamangala University of Technology Phra Nakhon. Descriptive and inference statistics were used; arithmetic mean standard deviation and pearson correlation. The finding found that the most of the students’ use of LINE application had more than 5 years of experience the purpose of using it to chat with friends in the class the average duration of use each time less than 30 minutes the number of applications on average 6-10 times a day and mostly used on smartphones. The students expressed their views of the perceived factors of LINE application attitude social influence on the use of LINE and the use of LINE for the communication of students’ learning at a high level. All three factors were related to utilization of Line application for students’ learning communication in the medium level and they were in the same direction.