Development of prototype products from waste rice for teenage consumer. The purpose of this study was developing formula and prototype of waste rice for food production. The waste rice could be used as rice in 100% for 3 products such as Khao Tang Rice Crackers and Sticky Rice Coconut Cream. The suitable condition for Khao Tang was using waste rice as 110 g. and seasoning 10%. The result of physical and chemical analysis showed that: products have orange bright color hardness cripyness and not rancidity. The percentage of moisture fat protein crude fiber ash and carbohydrate content 4.02 ± 0.06 20.12 ± 0.05 9.36 ± 0.04 2.58 ± 0.12 4.30 ± 0.11 and 59.62 ± 0.09 respective. The suitable condition for Rice Crackers was using waste rice as 130 g. storage in room temperature at 24 hr. After that place to microwave at 20 sec. %. The result of physical and chemical analysis showed that: products have orange bright color Tom Yum seasoning for delicious hardness cripyness and not rancidity. The percentage of moisture fat protein crude fiber ash and carbohydrate content 6.69 ± 0.03 1.65 ± 0.06 5.23 ± 0.07 0.93 ± 0.13 1.37 ± 0.08 and 84.12 ± 0.05 respective. The suitable condition for Sticky Rice Coconut Cream was using coconut milk (UHT) as 175 g. storage in freeze at 24 hr. After that place to microwave at 30 sec. %. The result of physical and chemical analysis showed that: products have white-yellow bright color softness and coconut sweet taste. The percentage of moisture fat protein crude fiber ash and carbohydrate content 43.55 ± 0.03 6.29 ± 0.02 3.21 ± 0.03 1.20 ± 0.06 0.50 ± 0.09 and 45.24 ± 0.05 respective. The shelf life of 3 products are more than 2 months and consumer acceptability like moderately product.

The objectives of this research were to study personal factors and cat product consumer behavior. To study marketing mix factors related to customer behavior included marketing mix factor related to cat product consumer behavior in Thailand metropolis. This research was combined 2 methods. Quantitative research: The samples were 400 consumers by using questionnaire as tool to collected data. Analyzed by using descriptive statistics to determine frequency percentage mean standard deviation Pearsons chi-squared test statistics on the statistical level significance of .05. And Quality research: The sample are opinion leader vendor and consumer by using Indepth interview to analyze relation between opinion vender and consumer conform to result of quantitative research. The research results revealed as follow: 1) Majority of the samples were female age between 31-35 years old single status tropically had bachelors degree average monthly income level 20001-30000 Baht per month own only one cat main reason for taking care cat to make friend. 2) Majority of the samples were focus on the quality of the cat product. Frequency of purchasing few times per week. Spend more than 500 baht per time. Decission making by themselves. The quatity of purchasing are uncertainty depend on the convenience and purchasing by themselves. The location of purchasing mostly in departmentstore or supermarke at pets department. 3) Marketing mix factors related with cat products consumer behavior were focus on purchasing frequency of purchasing expense of purchasing per time person who is involved quantity of purchasing chanal of purchasing on the statistical level significance of .05 except The place of purchasing frequenly are unrelated. The results of the Quantitative research: the most of opinion of opinion leader vender and consumer werw conform to quantitative research.

The purpose of this research was to study personal factors and service marketing mix factors affecting consumer satisfaction towards co-working space in Bangkok. This research combined a research methodology between quantitative and qualitative research with tools for data collection including survey and in-depth interviews. Quantitative data was obtained from a survey of 400 samples using coworking space in Bangkok. Qualitative data was obtained by the use of in-depth interview with consumer manager and coworking space specialist. The results showed that the personal factors affecting consumer satisfaction towards coworking space in Bangkok were mainly 1) ages between 25 - 30 years old at 44.25% 2) private employees at 53.00% 3) average monthly salary 20001 to 30000 baht at 42.75% and 4) usage frequency 1 - 2 times per week at 37.25%. Service marketing mix factors affecting consumer satisfaction towards coworking space in Bangkok were 1) product (mean 4.22) and 2) physical evidence and presentation (mean 4.37) at the .05 statistical significance level.

The purposes of the study was to study the convenience store image consumers’ satisfaction and loyalty which was differentiated by demographic characteristics and to study relationship between convenience store image and consumers satisfaction and loyalty. The questionnaire was applied as a research tool. The population in this study were 384 consumers of 108 CP Fresh Mart stores in the Bangkok metropolitan area. The statistics used were Percentage Mean Standard deviation t-test one-way ANOVA and Pearsons correlation coefficient at statistical significance level of 0.05. The research result revealed demographic factors regarding consumers who shopped at CP Fresh Mart with different genders ages education levels average monthly income and the frequency of the use of service were dissimilar in terms of the consumer image consumer satisfaction and customer loyalty at the 0.05 level of significance. The convenience store image was positively correlated with the consumers’ satisfaction and loyalty statistically significant at the 0.01 level.

This research aims to develop the direct selling business of the consumer products which the objective as follows: 1. To study the marketing operation of the direct selling business of consumer products. 2. To study the relationship between demographic characteristics of the independent distributors and the success in the direct selling business of consumer products. 3. To study the market development factor affecting the direct selling business in Thailand. And 4. To determine the guidelines for marketing development for the direct selling business of consumer products. Population and sample are divided into 2 categories which are 27 executives and 400 independent distributors. The research tool used in this study was five-level rating scale questionnaire and closed-end questionnaire. The statistics used in the data analysis were percentage mean standard deviation and inferential statistics using t-test and F-test to test the difference. The result of the study showed that the direct sales business should be partnered with other companies in order to distribute the products (42.2%) the products should be delivered to consumers through the direct selling distributors (51.3%) internal management is the key to success in direct selling business (44.8%) and the factor to success in the business is the production management (45.3%).