This research aims to survey about the opinion of the enterprises in Bangkok area that being effect on the image of the Rajamangala University of Technology Phra Nakhon by using Survey Research. The Questionnaire is used to collect data from a total of 400 samples that are the enterprises in Bangkok area by using Stratified Random Sampling. And statistics are used data analyses as Percentage Mean and Standard Diviation. The outcome is as : The result of this study shows that the opinion of the enterprises to the image of the Rajamangala University of Technology Phra Nakhon is positive that is mean at 3.19 the organization image is mean at 3.36 and the learning and teaching management is mean at 3.33. The opinion of the samples to the image of the Rajamangala University of Technology Phra nakhon are to be the reliable firm and famous university to have leadership. The graduated students can use and apply knowledge in their work. Next the university has many faculties and programs for studying which are consistent to the labor market needs. After that the university supports the students to do the good activities. Finally the news and information which shows on mass media is good.

The purposes of this research were (1) to study the use of Integrated Marketing Communication (IMC) as a Tool in Artist’s Image Creation of True Fantasia Co. Ltd. (2) to study the Artist’s Image Creation (3) to study efficiency of the use of IMC as a Tool in the Artist’s Image Creation. The sample groups of this research were True Fantasia’s executives operation staff and fan club. In-depth interviewing is the qualitative research technique for this research. The summary and interpretation from descriptive data were used in data analysis. The research findings were as follow; 1. The True Fantasia Co.Ltd have planned for reputation management of artists via IMC(Integrated Marketing Communication) as a tools; Public relations Special events and Viral marketing. The company uses public relations via social networking for promoting artists images as the main channel. 2. True Fantasia Co Ltd. has planned for the Artist’s Image Creation by using realism and dressing up methods. 3. The efficiency of public relations via online social media is quickness and expenses saving. In additions the artist can give comments and reactions with fan club.

The objectives of this research were to study and compare viewpoints of employers regarding current image and desired image of Rajamangala University of Technology Phra Nakhon graduates. Survey research methodology was exploited by distributing questionnaires to sample group of 247 employers. Thereafter data was analyzed by t-test at statistically significant level of 0.05 for hypothesis testing. The results were as follows: graduates had current image at a high level. Graduates with good mental health as well as cheerful and happy graduates had the highest mean value while graduates with foreign language knowledge and ability had the lowest mean value. The result also showed that desired image of graduates were high. Good moral and ethic graduates had the highest mean value whereas graduates with foreign language knowledge and ability had the lowest mean value. By comparing current image to desired image the study found that all images were significantly different at the level of 0.05 except good mental health cheerful and happy graduates.

Objectives of this study A Study of Current Image and Desired Image of Rajamangala University of Technology Phra Nakhon Graduates according to Opinion of Entrepreneur were to study and compare viewpoint of employers regarding current image and desired image of students who graduated from Rajamangala University of Technology Phra Nakhon. Survey research methodology was exploited by distributing questionnaires to sample group of 247 employers. Thereafter collected data was analyzed using SPSS for Windows v. 14.0 to fmd frequency percentage standard deviation mean and t-test at statistically significant level of 0.05 for hypothesis testing. The results of this study were as follows: 1.Rajamangala University of Technology Phra Nakhon graduates had current image at high level by good mental health cheerful and happy graduates had highest means value while graduates with knowledge and ability in foreign language had lowest mean value. The result also showed that desired image of graduates were high by good moral and ethic graduates had highest mean value whereas graduates with knowledge and ability in foreign language had lowest mean value. 2.By comparing current image to desired image in employers viewpoint of Rajamangala University of Technology Phra Nakhon Graduates the study found that all images were significantly different at the level of 0.05 except good mental health cheerful and happy graduates.