The objectives of this research are to study opinion of consumers towards marketing mix of health banana flour cookies and to compare opinion of consumers towards marketing mix of health banana flour cookies. The research instruments used for data-gathering were questionnaire by using simple random sampling. The samples of this research were 400 health food consumers in Bangkok whose age range from 21 years and over. Descriptive statistics for data analysis included Percentage Mean and Standard Deviation. Due to inferential statistics t-test was used to determine the differences between two independent groups while One–way Analysis of Variance was used to F-test. Lastly Least Significant Difference (LSD) was used to determine the difference between two means. The results were as follows : most of participants were female with age range from 21 to 30 years and the average education level was undergraduate. The majority of participants were state enterprise employees with average monthly income lower than 20000 Baht and single. This reseach revealed that consumers had a high level of opinion towards marketing mix of health banana flour cookies. Product Place Promotion and Price were at high level respectively. The results of hypothesis testing indicated that different demographic characteristic of participants which consisted of gender age level of education income and marital status resulted in indifferent opinions towards marketing mix of health banana flour cookies at 0.05 level of significance. The different of occupation resulted in different opinions towards marketing mix of health banana flour cookies at 0.05 level of significance. The result suggest that marketing mix should be applied by communicated the features of banana flour cookies set the price higher than regular cookies distributed it to healthy product retailer and used online marketing especially student groups.

This research aims for 1) study reassess marketing plan that related to industrial analysis factors of local wisdom in Thai SMEs herbal cosmetics in elderly market 2) study reassess marketing plan that related to factors of strategic planning in Thai SMEs local- wisdom herbal cosmetics in elderly market 3) analyzed reassess marketing plan that effect to factors of marketing analysis and Thai SMEs local- wisdom herbal cosmetics in elderly market. Samples were drawn from population within Bangkok calculated followed Taro Yamane (1967) steps with results of 402 samplings out of 10014705 elderly population data gathering using survey technique. The research tools are questionnaires; data collected and analyzed using SPSS the results are in frequency percentage mean standard deviation distribution and perform analyzing by SPSS using MANOVA method. The results are: Independence variables that effect to dependence variables are the relationship of industrial analysis has related to competitive analysis in high range industrial analysis has related to strategic planning in high range industrial analysis has related to reassess marketing plan in high range competitive analysis has related to company analysis in very low range company analysis has related to reassess marketing plan in low range company analysis has related to strategic plan in low moderate range and company analysis has related to reassess marketing plan in low range.

This research aims for 1) study SMEs Thai local wisdom herbal cosmetics consumer in elderly market that related to Thai local wisdom herbal cosmetics market 2) study SMEs Thai local wisdom herbal cosmetics competitors in elderly market that related to Thai herbal cosmetics market 3) analyzed elderly consumers and competitors in SMEs Thai local wisdom herbal cosmetics that related to SME Thai herbal cosmetics product. Samples were drawn from population within Bangkok calculated followed Taro Yamane (1967) steps with results of 402 samplings out of 10014705 elderly population data gathering using survey technique. The research tools are questionnaires; data collected and analyzed using SPSS the results are in frequency percentage mean standard deviation distribution and perform analyzing by Canonical correlation. The results are: 1) Thai herbal cosmetics customers in elderly market have related to SME Thai local wisdom herbal cosmetics in high range 2) SME Thai herbal cosmetics competitors in elderly market has related to SME Thai herbal cosmetics customer in moderate level 3) The relationship between elderly customer and its competitor have related SME Thai herbal cosmetics in moderate level.

The topic of this research is the study of the changes of tourism maket in Thailand that has an effect on the tourists behavior. The problem concerns the decision making of tourists the information accessibility and the attitude of tourists the expectation and the satisfaction concerning Medical tourism. This qualitative research explained the tourists attitude and the creation of competitive advantage from customers perspectives as tourist in the medical tourism business. In the depth-interview of tourists the decision making process the expectation and satisfaction of customers in medical tourism were explained and measured based on the understanding of customer and the pre/post experience of the medical tourism service. The objectives of this research were to create the service repurchasing Internet information sharing and the media accessibility for tourists and perspective who would like to travel in Thailand and other related topics concerning medical tourism in Thailand. In conclusion the group of author argues that the information accessibility in this medical tourism to local and global tourists are limited and the business owners and others should play important role to effectively present the idea and concept of the medical tourism to the prospects and the existing customers in order to generate more income and gain more distribution channels. Finally the group of author identify the creation of the competitive advantage of medical tourism by reacting to the customers requests and requirements and also the information providing and accessibility throughout the media channels. Moreover creating the brand image and cooperating with government for the medical tourism theme under the government support in thecurrent national development plan would make substantially different from the existing situation for all of the players in this market.

This research aims for study 1) the relationship of market opportunity for Thai SMEs herbal cosmetics in elderly market that effect to marketing strategies for Thai SMEs herbal cosmetics in elderly market 2) the relationship of marketing strategies of Thai- local- wisdom SMEs herbal cosmetics that effect to marketing mixed of Thai SMEs herbal cosmetics for elderly market 3) the analysis of market opportunity in Thai SMEs herbal cosmetics that effect to marketing strategies and marketing mixed in Thai SMEs elderly market. Samplings were randomly done within population of Bangkok metropolitan while calculated under Taro Yamane (1967) methodology upon 10014705 elderly with 402 samples were drawn and conducted using survey technique. Data collecting using questionnaires which was analyzed by SPSS in frequency percentage mean standard deviation distribution and perform analyzing by ANOVA and MCA. RESULTS The outcomes of their relationship between independent and dependent variables are market opportunity is related to SMEs objective in moderate range. Market opportunity is related to marketing strategies in moderate range and SMEs objective is related to marketing strategies in low range. Market opportunity is related to marketing mixed in low range and SMEs objective is related to marketing mixed in moderate range more over marketing strategies is related to marketing mixed in moderate level as well.