This research explored the Marketing Mix (4P’s) factors affecting vocational education textbook buying decision of target customerss Wankaew Edutainment Co.Ltd. in Bangkok metropolitan area. The Population in this study are teachers and lecturers belong to vocational schools in Bangkok. The equation used to calculate the unknown sample population at 95% confidence level. The sampling and statistical sample of 400 active research. That have statistics used in this research is the Binary logistic regression. The results showed that with ten issues from three aspects that affect buying decisions. The level of statistical significance was 0.05 The 4P’s product clarified on two issues includes learning plans and test examination for course number 200 as a Microsoft Word file containing a CD and given to the print format four-color throughout. The 4P’s place focused on three issues as books sold through shops in the area close to the Lyceum sales by telesales and distributed E-Commerce system. The 4P’s promotion focused on five issues as counseling services academic and teaching buyer can author textbook buyer invite participants academic buyer have joined academic work and advertising through social media and website.

This study aims to examine directions for addressing student quarrel problems in a private vocational college and to propose the possible directions in preventing and solving those problems. It is a qualitative research using the in-depth interview technique. There are a total number of 21 key informants: 1 education institute administrator 5 teachers having either direct experiences on quarrels or students under their supervision involving in quarrels 10 students (5 alumni and 5 current students) who have engaged in quarrels and 5 guardians of students involving in the quarrels. According to the research results there are 4 principal causes of quarrels: 1) friends and senior students; 2) internal environment of family; 3) students’ lifestyle culture; and 4) college location. Today thanks to the technological advancement the revilement or provocation of quarrels or insult is not limited to the face-to-face style alone; it can also be made through online social media (Facebook or LINE application). This eventually leads to the serious quarrels. The quarrel nowadays is not for personal satisfaction or revenge to frighten other party but for killing. In this regard the measures according to the Ministry of Education’s quarrel prevention and solution strategy are: recordkeeping firearm inspection and appointment of teachers to be stationed at certain risk locations. These actions succeed in reducing the number and severity of quarrels. Moreover it is also found that the measures proclaimed by virtue of Section 44 of Constitution of the Kingdom of Thailand (Interim) B.E. 2557 (2014) are also highly effective in solving quarrel problems. Nonetheless the discussions between the education institute administrators are the unsuccessful solution for solving the quarrel problems among vocational students.

การวิจัยครั้งนี้มีวัตถุประสงค์เพื่อศึกษาคุณลักษณะที่พึงประสงค์ของนักศึกษาครุศาสตร์อุตสาหกรรมที่ออกไปฝึกประสบการณ์วิชาชีพครู ในโรงเรียนช่างฝีมือทหาร ในปีการศึกษา ๒๕๕๖ โดยไปฝึกสอน ระดับประกาศนียบัตรวิชาชีพ แผนกช่างซ่อมบารุงเครื่องจักรกล ชั้นปีที่ ๒ จานวน ๙๐.คน เครื่องมือที่ใช้ในการวิจัยเป็นแบบสอบถาม การวิเคราะห์ข้อมูลใช้สถิติ ร้อยละ ค่าเฉลี่ย ค่าเบี่ยงเบนมาตราฐาน เพื่อพิจารณาตามระดับของคุณลักษณะที่พึงประสงค์ของนักศึกษาที่ฝึกประสบการณ์วิชาชีพครู ตามความคิดเห็นของสถานศึกษา โดยให้นักเรียนช่างฝีมือทหารแสดงความคิดเห็น ผลการวิจัยพบว่า ทั้ง ๔ ด้านได้แก่ ด้านการสอน ด้านบุคลิกลักษณะ ด้านคุณธรรมและความประพฤติอยู่ในระดับสูงและรองลงมาคือ ด้านวิชาการ อยู่ระดับปานกลาง

This study aimed to investigate the decision of mathayom 3 students to enter Home Economics program in Kanchanaburi Vocational College. The instrument was questionnairs and the data were analyzed using describing statistics. The result of this case study found that the decision of mathayom 3 students in Kanchanaburi to enter Home Economics program showed that female students made a decision to study Home Economics more than male. The most study achievement was between 2.00 – 2.99 . Most parent’s occupation is employee. Their income was lower than 10001 baths per month. Most students received suggestion to make further study from mothers. Most of students were not interested to study Home Economics. Students who made decision to further their studies in Home Economics most of them have knowledge in cooking. And students who were not interested in Home Economics had no knowledge of Home Economics. The institution for their decision to further their studies is Kanchanaburi Vocational College.