In spite of the copyright law in Thailand where distributing or obtaining a copyrighted work without the permission of the copyright holder is against the law illegal streaming and downloading of music is dramatically increasing. This changing behaviour of consumers has an incredible impact on the music industry as a whole. Our paper analyses the influence of intellectual property infringement on Thailand’s music industry income. The research tools employed in this study are a questionnaire and an in-depth interview to enable analysis. We found that after the evolution of musical technology in the 1990s internet-based music consumption has become significantly more popular and increasingly consumers are streaming sharing and discovering digital music all across the globe including in Thailand. With this new development of digital music the dynamics of the music industry have been affected significantly both in terms of income and number of entrepreneurs. Multiple regression analysis results show that the amount of unauthorized downloading of copyrighted music has a negative effect on Thailand’s music industry income. In contrast the number of property disputes from illegal downloading of copyrighted music has a positive effect on this industry income. The results suggest that entrepreneurs should pay attention to warranty information on products and prices and security of financial transactions in order to encourage consumer authorized online purchasing. In addition law enforcement can help achieve the goal of decreasing online music piracy.

The objectives of this research are to study the rate of deterioration of tyre friction coefficient and investigate the quality of new and old tyres that are currently in use. A set of the rolling resistance testing was designed and set up to work with the single dynamometer according to speed 80 km/h tire load 4660 N and inflation pressure 30 psi. There were three tire samples new tire one year used tire and two year used tire to find the rolling resistance coefficients. The finding shows that the rolling resistance was inverse variation with tire aging. For instance the new tire (1st sample) had the highest rolling resistance on the other hand the two year used tire (3th sample) had the lowest rolling resistance. Moreover the rolling resistance coefficients were inverses variation with tire aging. Besides the one year used tire had the average of the decreasing rate of the rolling resistance coefficient at 0.03689 N/kN per a week while the two year had the average of the decreasing rate of the rolling resistance coefficient at 0.03671 N/kN per a week. Furthermore the result also revealed that the rolling resistance coefficients nonlinearly decreased comparing to the tire aging.

The purpose of this research was to study personal factors and service marketing mix factors affecting consumer satisfaction towards co-working space in Bangkok. This research combined a research methodology between quantitative and qualitative research with tools for data collection including survey and in-depth interviews. Quantitative data was obtained from a survey of 400 samples using coworking space in Bangkok. Qualitative data was obtained by the use of in-depth interview with consumer manager and coworking space specialist. The results showed that the personal factors affecting consumer satisfaction towards coworking space in Bangkok were mainly 1) ages between 25 - 30 years old at 44.25% 2) private employees at 53.00% 3) average monthly salary 20001 to 30000 baht at 42.75% and 4) usage frequency 1 - 2 times per week at 37.25%. Service marketing mix factors affecting consumer satisfaction towards coworking space in Bangkok were 1) product (mean 4.22) and 2) physical evidence and presentation (mean 4.37) at the .05 statistical significance level.

This research aims to 1) understand population characteristics that influence consumer decision making in purchasing frozen food products 2) to understand types of point-of-sale advertising that influence consumer decision making in purchasing the frozen food products and 3) to understand the interrelationship between the population characteristics and the point of purchase advertising that influences decision making. There were 400 respondents in this research that were chosen by using the purposive random sampling method. A questionnaire was used to collect data. The collected data was then analyzed by using statistics including distribution frequency percentage mean and standard deviation. Moreover ANCOVA (One - Way ANOVA) and Pearson correlation coefficient were used for the hypothesis testing. The results indicated that most respondents are female between 21 – 30 years old. They are single have an undergraduate education level and work at private or government - owned companies. Their income per month is between 20001 – 30000 baht. Their opinions towards overall point-of-sale advertising are average. The overall point of purchase advertising includes advertising media that ranges from the most to the least including: product demonstration advertising banners packaging and product displays respectively. The respondents decision making in purchasing the frozen food product is average including problem recognition evaluation of alternatives post-purchase behavior purchase decision and information search respectively. The hypothesis testing found that; 1) The population characteristics refer to demographics including gender age education level and average income per month. Whereas the point of purchase advertising refers to advertising banners types of packaging product display and product demonstration. This paper attempted to find out whether or not and how each type of point of purchase advertising has influenced the respondents in purchasing frozen food products within Bangkok. The hypothesis testing showed that the population characteristics have no influence on purchasing the frozen food products in Bangkok. 2) However when controlling the covariate variables (from item 1) the results differed. It was found that different marital status and occupation has an influence on decision making in purchasing the frozen food products in Bangkok. The hypothesis testing found that population characteristics including gender age education level and income per month have differently influenced purchasing decision process at the point of purchase advertising including product banners product display and product demonstration. However packaging has no influence on purchasing decision of frozen food products. 3) After controlling the covariate variables (from item 1) it was found that the marital status and occupation have no statistical significance towards the purchasing decision process. Whereas the independent variables and the covariate variables have in fact influenced the purchasing decision process.

The research on influence of motivational factors on academic positions of academic personnel at Rajamangala University of Technology Phra Nakhon was aime to explore the influence of external and internal incentives on productivity and performance in entering academic positions of the academic personnel. The samples used in this research were 300 academic personnel working at Rajamangala University of Technology Phra Nakhon. It was found that the external influences on external motivational factors for the academic entry of academic personnel in the overall level was high ( = 3.42 S.D = 0.80). External influences of external factors were positively correlated with the productivity and academic achievement at the .01 level of significance (r = .623). The influence of the internal motivational factors on academic positions of academic personnel in the overall was high ( = 3.47 SD = 0.59) and positively correlated with the productivity and the academic achievement in terms of overall academic achievement at the statistics significance of .01 (r = .641).