The purposes of the study were to investigate the level of each aspect of information technology use on the internet; and to compare the level of the Internet use of personnel working at Royal Irrigation Department (Samsen branch). 364 persons were the sample selected by Yamane sample size determination. The questionnaire was administered with as the instrument for collecting data which were analyzed by the frequency distribution percentage distribution standard deviation t-test and One-Way ANOVA. The results revealed that investigate the level of information technology use on the internet of personnel working at Royal Irrigation Department (Samsen branch) was relatively high in terms of the educational use. As for the purposes of the use for communication use the use according to the workplace policy and the use for entertainment were average; however in terms of the commercial use the result was quite low. Moreover different genders and educational levels revealed similar internet information technology use; opposite from age personal factors which resulted in 0.05 statistical difference.

Social networking is a popular medium for the business of selling female clothing and has been growing steadily. This is because of ease and availability of access faster communication and lower cost in comparison to competing market media strategies. This study investigates the influence of integrated marketing communications (IMC) on female decision making in social online clothing purchase. The research involves quantitative method by use of questionnaire as a tool in collecting information. The population for this study comprises females who live in Bangkok and use online social networking services. Quota sampling is used to select for a sample size of 445 subjects. The results show that most in the sample group deciding to purchase clothes online with an overview of IMC tools (advertising public relations promotion and direct marketing) are in the moderate range (43.82%). In addition Eta ( ) correlation ratio indicates strong nonlinear relationship between clothing purchase and the IMC tools except for advertising which has a weak positive relationship (0.165). Multiple regression analysis results show that marital status age level of education revenue time using the Internet and times to view products through online social network all have effect on clothing purchase. The sample group outcome suggests that entrepreneurs should pay attention to warranty information on products and prices security of financial transactions and contact with manufacturers in order to encourage consumer online purchasing.

The objectives of this research are to study about character factors of entrepreneur which influence to using of marketing strategy via online channel and to study about the importance of marketing strategy factors. This study also explains the relationship between internal and external factors and the using of marketing strategy. This study collects data from 337 online questionnaires and then analyzed data with ANOVA statistic and Pearson’s Correlation. The findings reveal that factors about characteristic of entrepreneur e.g. time of operating monthly average revenues type of business amount of capital and amount of employees influence to using of marketing strategy. The entrepreneurs consider internal factors e.g. suppliers customers competitors and delivery as an important level which affect to business. The external factors such as economics political and legal system cultures and social and technology are also important. The internal factors are highly correlated to using of marketing strategy. Moreover the external factors are correlated to using of marketing strategy at moderate level. This findings suggest that entrepreneurs pay attention only to deliver products to customer on time to give them with the most satisfactory. In additional entrepreneurs should pay more attention to get on time delivery from suppliers by following supply chain management concept which entrepreneur must keep long term relationship with suppliers in order to get maximize profit.

This research aims to develop a web-based instruction (WBI) applied in the computer technology course. The proposed WBI composed of the following components: lessons of the computer technology course pre-test and post-test exam: determining the effectiveness of the proposed work and user satisfaction questionnaires. It is also evaluated a study achievement and a usage satisfaction by using efficiency and effectiveness test of lessons and satisfaction test of users. In this work users are the second year students in major of Computer Technology Faculty of Science and Technology Rajamangala University of Technology PhraNakhon for 30 students. For experiments the results show that its efficiency is 80.13/83.67 which are met studied the proposed WBI are also higher than students who studied with ordinary courses at the statistical significant level 0.05 furthermore an average of students’ satisfactions score is 4.20 which determines students satisfy with the proposed WBI at a high-level. Finally it can be concluded that the proposed WBI is effective

This research aims to develop a web-based instruction (WBI) applied in the computer technology course. The proposed WBI composed of the following components: lessons of the computer technology course pre-test and post-test exam: determining the effectiveness of the proposed work and user satisfaction questionnaires. It is also evaluated a study achievement and a usage satisfaction by using efficiency and effectiveness test of lessons and satisfaction test of users. In this work users are the second year students in major of Computer Technology Faculty of Science and Technology Rajamangala University of Technology PhraNakhon for 30 students. For experiments the results show that its efficiency is 80.13/83.67 which are met the standard criterion 80/80. In addition the study achievement scores of students who studied the proposed WBI are also higher than students who studied with ordinary courses at the statistical significant level 0.05. Furthermore an average of students’ satisfactions score is 4.20 which determines students satisfy with the proposed WBI at a high-level. Finally it can be concluded that the proposed WBI is effective.