จำนวน Repository ( 160 )
ปัจจัยส่วนประสมทางการตลาดที่มีผลต่อการตัดสินใจซื้อหนังสือเรียนอาชีวศึกษาของลูกค้ากลุ่มเป้าหมาย บริษัท แว่นแก้ว เอ็ดดูเทนเมนท์ จำกัด ในเขตกรุงเทพมหานคร
This research explored the Marketing Mix (4P’s) factors affecting vocational education textbook buying decision of target customerss Wankaew Edutainment Co.Ltd. in Bangkok metropolitan area. The Population in this study are teachers and lecturers belong to vocational schools in Bangkok. The equation used to calculate the unknown sample population at 95% confidence level. The sampling and statistical sample of 400 active research. That have statistics used in this research is the Binary logistic regression. The results showed that with ten issues from three aspects that affect buying decisions. The level of statistical significance was 0.05 The 4P’s product clarified on two issues includes learning plans and test examination for course number 200 as a Microsoft Word file containing a CD and given to the print format four-color throughout. The 4P’s place focused on three issues as books sold through shops in the area close to the Lyceum sales by telesales and distributed E-Commerce system. The 4P’s promotion focused on five issues as counseling services academic and teaching buyer can author textbook buyer invite participants academic buyer have joined academic work and advertising through social media and website
การพัฒนาแผนธุรกิจเพื่อกำหนดกลยทุธ์เพื่อความสำเเร็จของธุรกิจโรตีแช่แข็งของกลุ่มวิสาหกิจชุมชน ตำนานอาหารมุสลิม บ้านตลาดแก้ว จังหวัดนนทบุรี
This study was aimed to study business plan development of frozen Roti (Indian pancake) and formulate frozen Roti business strategies for the community enterprise producing traditional Muslim food in Ban Taladkaew Nonthaburi. Relevant theories documents articles as well as other useful information from in-depth interviews were collected and analyzed using the strategic management process theory. The samples used in this research were 10 community members of the traditional Muslim food stores from Ban Taladkaew. The results revealed that the strategies suitable for frozen Roti business of the community in Ban Taladkaew Nonthaburi as traditional Muslim food to increase capacity feasibility and appropriateness were Differentiation strategies. The recipe of frozen roti products a more than 150 year-old recipe with temple figurines and mosques as background showing that both Buddhist and Muslim Thais had lived together therefore Focused Differentiation was applied as consumer groups were for example students from schools nearby. Product and Operation Strategy was also used to focus on the development of standardized production processes and product quality in order to create alternative products for consumers. Marketing Strategy also help to create and increase different products from other markets which were aimed at online marketing. Finally Finance Strategy the most important one was applied to raise funds and prepare for the future business expansion.
ปัจจัยส่วนประสมทางการตลาดที่มีผลต่อการตัดสินใจซื้อหนังสือเรียนอาชีวศึกษาของลูกค้ากลุ่มเป้าหมาย บริษัท แว่นแก้ว เอ็ดดูเทนเมนท์ จำกัด ในเขตกรุงเทพมหานคร
This research explored the Marketing Mix (4P’s) factors affecting vocational education textbook buying decision of target customerss Wankaew Edutainment Co.Ltd. in Bangkok metropolitan area. The Population in this study are teachers and lecturers belong to vocational schools in Bangkok. The equation used to calculate the unknown sample population at 95% confidence level. The sampling and statistical sample of 400 active research. That have statistics used in this research is the Binary logistic regression. The results showed that with ten issues from three aspects that affect buying decisions. The level of statistical significance was 0.05 The 4P’s product clarified on two issues includes learning plans and test examination for course number 200 as a Microsoft Word file containing a CD and given to the print format four-color throughout. The 4P’s place focused on three issues as books sold through shops in the area close to the Lyceum sales by telesales and distributed E-Commerce system. The 4P’s promotion focused on five issues as counseling services academic and teaching buyer can author textbook buyer invite participants academic buyer have joined academic work and advertising through social media and website.
การให้ความรู้ด้านโภชนาการแก่ผู้มีภาวะอ้วนลงพุง กรณีศึกษา โรงพยาบาลส่งเสริมสุขภาพ ตำบลไผ่งาม อำเภอโคกสูง จังหวัดสระแก้ว
The objectives of this research are; 1) To compare the nutrition knowledge of metabolic syndrome patients before and after was educated by 3 methods as follows: Educate by nutrition manual using Educate by suggestion and Educate by telephone; 2) To compare the nutrition knowledge differences of metabolic syndrome patients classified by 3 educated methods: nutrition manual suggestion and telephone using. Nutrition manual and Questionnaires were analyzed. Statistics which was used in analysis are Frequency Percentage Mean Standard Deviation t-test F-test and Scheffe’s Method. The results show the comparison of the results of the differences in knowledge of nutrition in metabolic syndrome patients as classified by 3 educational method found that metabolic syndrome patients’ nutritional knowledge between those who were educated by nutrition manual use only those educated by suggestion and those educated by communication device differed statistically significantly at a .05 level. Using Scheffe’s Method the multiple comparison test of nutrition knowledge of metabolic syndrome patients as classified by educational method found that the metabolic syndrome patients who were educated using the nutrition manual had a greater understanding of nutrition than the metabolic syndrome patients educated by suggestion. Moreover metabolic syndrome patients who were educated using the nutrition manual had a greater knowledge of nutrition than the metabolic syndrome patients who were educated using a communications device.
การออกแบบเสื้อผ้าสตรีทแวร์โดยได้รับแรงบันดาลใจจากศิลปะโมแสคของวัดพระธาตุผาซ่อนแก้ว อำเภอเขาค้อ จังหวัดเพชรบูรณ์
This project aimed to street wear design inspired by mosaic art in Pratard Prasornkeaw temple. the design is focus on modern style expression of the texture pattern that giving from tracery of the Pratard Phasornkaew temple wall. i retrench the tracery and made up continuing to be a beauty and trendy pattern for use indaily life. Anlysis tool is to analyze the tracery of the Prathatphasonkaew temple wall pattern by divide to three criteria to analyze the patterns of color and style focusing on the overall composition. were analyzed for creative costumes. The results of Wat Prathat Phasornkeaw mosaic is the art used to decorate the walls. highlights include a crockery set in stone with the use of warm colors and contrasting to throw cold pattern. thus the study took the data to use in clothing design in the street wear. the aims pattern applied in costume.