Application creation of Petch Nam Sap community enterprise management system Phetchaburi to create application for Petch Nam Sap community enterprise management system To assess satisfaction with community enterprise management system applications using PHP5 HTML5 CSS3 phpMyAdmin to design databases and image editors as a tool for system development and use questionnaires to assess satisfaction with applications. The samples used in the experiment were Ban Nam Sap community. The application created makes the operation more convenient. Data is stored and managed within community enterprises. Statistics using average percentage research results showed that Petch Nam Sap community enterprise management system application Phetchaburi province generated an average efficiency of 4.64 at the highest level. It helps to manage the information of community enterprises. Evaluation of satisfaction with Petch Nam Sap community enterprise management system application. The average deviation of 0.49 is the highest. It shows that the Application for Petch Nam Sap Community Enterprise Management System It can be used in Phetchaburi.

The purpose of this research were 1) to study the behavior of using the LINE application 2) to study the level of perceived features of the LINE application attitudes and social influence on the use of the LINE application the use of LINE application for learning communication and 3) to analysis of factors related to utilization of Line application for students’ learning communication of Rajamangala University of Technology Phra Nakhon. The quantitative approaches were applied by using questionnaire for data collection. The research samples were 380 students of Rajamangala University of Technology Phra Nakhon. Descriptive and inference statistics were used; arithmetic mean standard deviation and pearson correlation. The finding found that the most of the students’ use of LINE application had more than 5 years of experience the purpose of using it to chat with friends in the class the average duration of use each time less than 30 minutes the number of applications on average 6-10 times a day and mostly used on smartphones. The students expressed their views of the perceived factors of LINE application attitude social influence on the use of LINE and the use of LINE for the communication of students’ learning at a high level. All three factors were related to utilization of Line application for students’ learning communication in the medium level and they were in the same direction.

The study entitled “Education 4.0: An Evaluation of Students’ Attitudes towards Using Mobile Applications for English Language Learning” a mixed-method research aims to find out what are the students’ attitudes towards the use of mobile assisted in language learning what factors result in the acceptance and the use of mobile applications for English language learning and what are the application features responding to the students’ needs. The participants in this study were selected based on the convenience sampling method. They were undergraduate students studying at the tertiary level from the first-year to the fourth-year in the Faculty of Liberal Arts Rajamangala University of Technology Phra Nakhon in the academic year of 2020. The total number of participants was 131 university students. The research instruments used for data collection was questionnaire which can be divided into four parts as follows: Part 1 general information Part 2 mobile applications used for English language learning Part 3 factors affecting the acceptance and the use of mobile applications for English language learning and Part 4 open-ended questions for additional information and suggestions so as to develop the features of mobile assisted in English language learning responding to the students’ needs. The data obtained from the questionnaire were divided into two types. The quantitative data such as the scores from 4-point Likert scale were analyzed by using descriptive statistics for example frequency percentage mean and standard deviation. In addition to the qualitative data the students’ written opinions were analyzed by using textual analysis word clouds and sentiment analysis of users’ attitudes towards the use of mobile applications for English language learning. Most participants in this study were female university students whose age ranged from 18 to 22 years old. These participants filled in the four rating scale questionnaire: 4 strongly agree 3 agree 2 disagree and 1 strongly disagree to report their attitudes towards the use of mobile applications for English language learning. The results of the study showed that most participants frequently used Youtube and Facebook to develop their vocabulary. The individual factors such as gender age and English language proficiency were not correlated with the acceptance and the use of mobile application for English language learning. The participants also reported that they strongly agreed on the performance expectancy and the perceived usefulness with a low to moderate correlation in each factor. According to the descriptive analysis and textual analysis the results reported that these university students showed positive attitudes towards the use of mobile applications for English language learning because it was easy fast and could access information quickly. One possible explanation for this was their age group. These participants were the members of generation Z who were born with innate digital literacy and the advancement of technology. They were also familiar with social media. However one of the limitations in the study was data analysis since the results of sentimental analysis and textual analysis might be influenced by word segmentation approach. For the content of English the differences between general English and English for Specific Purposes did not result in any decisions on using the mobile application for English language learning.

This research aims to study the demographic characteristics affecting the decision to buy home furniture through mobile applications for Gen Y consumers and study the marketing mix 7 P’s and digital marketing model that affect the decision to buy home furniture through mobile application of Gen Y consumers. The population used in this research is population born between 1980 and 1997 are now between 24-41 years old live in Bangkok amount of 1453477 people the data were collected from 400 samples. The sample size was calculated following the Taro Yamane method.The descriptive statistics used were frequency percentage mean standard deviation (SD) and Inference statistical such as the difference analysis of the mean of the 2 sample groups (Independent Sample T-test) difference analysis for sample mean of more than 2 groups by one-way analysis of variance (One-Way ANOVA) and multiple regression analysis (Multiple Regression). The research results indicated that 1) the demographic characteristics such as gender and age had no impact on the overall decision-making to buy home furniture through mobile application of Gen Y consumers. In contrast marital status level of education career and income had an overall effect on the decision to buy home furniture through mobile applications for Gen Y consumers 2) Furthermore the marketing mix 7 P’s consisting of product price promotion process physica presentation and digital model on the overall effect the decision-making to buy home furniture through mobile applications. Moreover digital marketing model content marketing website creation assisted marketing e-mail marketing and online marketing impact the decision-making of buying home furniture through a mobile application. It was recommended that since the marketing mix especially product price and promotion affected the overall decision-making of buying product. Therefore if home furnitures are sold through mobile application content marketing must be developed at the highest level followed by social media marketing and email marketing had the most negligible positive impact on the overall buying decision-making and every factors

The purpose of this research was to develop an application for setting up price for goods in the community. The application helps the retailer calculate and determine the product price with the minimal risk. In order to assess the satisfaction of the application the samples used in this study were 30 community retailers and goods producers. The research found that the application was in good quality. The evaluation of satisfaction with the application was averagely 4.45 which was at a very high level. The application can be actually used in authentic circumstances.