จำนวน Repository ( 30 )

แนวโน้มรูปแบบการจัดการโลจิสติกส์และที่เป็นมิตรกับสิ่งแวดล้อมของสินค้าวิสาหกิจชุมชนทางการเกษตรและอาหาร
แนวโน้มรูปแบบการจัดการโลจิสติกส์และที่เป็นมิตรกับสิ่งแวดล้อมของสินค้าวิสาหกิจชุมชนทางการเกษตรและอาหาร

This research is intended ; 1.To analyze the experts perspective affecting green logistics model on inventory management of corporate community in agricultural and food product for inventory sustainable management. 2.To determine and examine the future trend possibility model of green logistic on inventory management of corporate community in agricultural and food products for inventory sustainable management. The key informants of the expert consisted of the expert in corporate community management 2) entrepreneurs 3) relevance persons who related to green logistics and 4) intellectual persons 21 persons in total with the selection through purposive method. The research was conducted the future research method using the Delphi technique involving Three-round questionaires including interviews are research instrument. The descriptive statistics including median interquartile rang (IR) for desired agreement and consensus answer of the key informants from the expert. The research result found that 1)In the first objective consisted of 1.1 Green logistics performance 1.2 Green organization performance 1.3 Competitive advantage building Green logistics performance were 1. Green inventory management efficiency 2. Personal efficiency 3. Follow and evaluation Green organization performance were 1. Expected based on green logistics 2. Image building for green supply chain organization Competitive advantage building were 1. Competitive strategy 2. Green logistics strategy 2) In the second objective from the above research finding and led to determine and examine acceptance model approach in the future possibility of green logistics model on inventory management of corporate community in agricultural and food products for inventory sustainable managements follows : 3 performance of 1) green logistics performance on inventory management of corporate community in agricultural and food products for inventory sustainable management. 2) organization or corporate community performance and 3) competitive advantage building performance.

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การพัฒนาผลิตภัณฑ์ขนมทองพับแป้งข้าวกล้องไรซ์เบอร์รี่
การพัฒนาผลิตภัณฑ์ขนมทองพับแป้งข้าวกล้องไรซ์เบอร์รี่

The study is to create a standard recipe of Kanom Tong Pub made from Riceberry flour and to study changes during storage and consumer product acceptance. Three basic recipes were used. Tester sampling plan has been made to evaluate the tester sense from appearance color aroma taste texture and overall satisfaction. The testers most satisfied the first recipe in all aspects of which it uses Riceberry flour to replace normal flour made from rice in the amount of 100 percent. It consists of Riceberry flour 130 grams wheat flour 110 grams tapioca flour 220 grams sugar 235 grams baking powder 1 gram salt 2 grams black sesame seeds 10 grams coconut milk 550 grams and 100 grams of weight contains energy 464.15 kilocalories protein 5.76 grams fat 12.85 grams carbohydrate 77.49 grams dietary fiber 0.87 grams and Anthocyanin 0.92 milligrams. Study of changes during 90-day storage reveals product from Riceberry flour is still safe for consumers. 67 percents of testers rate very like to like moderately. Customer acceptance study show that most testers accept it because of its appearance color aroma taste and overall satisfaction and rate as highest level of satisfaction. Most consumers accept packaging in the form of transparent plastic bags and 35 baht of price. Consumers want them to be sold in the OTOP product center.

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การรับรู้กิจกรรมด้านความรับผิดชอบต่อสังคมขององค์กรที่มีต่อทัศนคติของ ประชาชนในกรุงเทพมหานครด้านภาพลักษณ์ของเครือซิเมนต์ไทย
การรับรู้กิจกรรมด้านความรับผิดชอบต่อสังคมขององค์กรที่มีต่อทัศนคติของ ประชาชนในกรุงเทพมหานครด้านภาพลักษณ์ของเครือซิเมนต์ไทย

The present research was aimed at systematic surveys and analyses of The Perception of Corporate Social Responsibility that affects to attitude about Siam Cement Group image of people in Bangkok. 440 people were statistically analyzed selected using by frequency percentages arithmetic mean standard deviations. As the result of research: (1) The most respondents were female aged between 18–30 year old graduated bachelor degree and were employed by private companies income between 10001 - 30000 baht. (2) The overall perception toward the management to social responsibilities SCG was also at a highest level. People received information through Television and Radio. (3) The overall attitude toward the management to attitude of about SCG image of people were in high agree with. (4) The level of perception toward the corporate social responsibility in Environment Social and Community at .05 level of significance.

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The attitude of target audience living in bangkok metropolitan area towards  corporate social responsibility project through corporate advertising
The attitude of target audience living in bangkok metropolitan area towards corporate social responsibility project through corporate advertising

The main objectives of the research were to study; target audience remembering Corporate Social Responsibility Project through corporate advertising in order to create corporate unique image in the Stock Exchange of Thailand; the perception of target audience on Corporate Social Responsibility Project through corporate advertising and The attitude of target audience towards corporate social responsibility project through corporate advertising in order to create corporate image in the Stock Exchange of Thailand. The corporate advertising was arranged for various areas namely roles and operations personnel and services social and management. Information was distributed through media channels as news and corporate advertising to create corporate image. This quantitative research selected the listed companies in the Stock Exchange of Thailand that conducted corporate social responsibility project as they met the research criteria and engaged 11 corporate advertising media. Data were collected from 400 samples with the application of Taro Yamane and statistic for data analysis included percentage average and Standard Deviation. Statistics used for testing the independent sample were independent t-test F-test to determine the difference with the one-way analysis of variance Chi-square and stepwise multiple regression analysis.

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The Expectation of Publics in Corporate Social Responsibility
The Expectation of Publics in Corporate Social Responsibility

The purpose of this research is to provide the understanding of Corporate Social Responsibility (CSR) compare to the expectation of public in CSR and find the factors of CSR activities in eight corporate industries. The samples are 400 publics in Bangkok who answer the closed end questionnaires. A quantitative analysis by percentage mean compare-mean and multiple regression that are on significant 95 percentages. The finding are three parts at first the most understanding in CSR is the social and culture dimension (mean=4.467). Second some differences geographical samples determine the expectation in CSR. Third the factors to describe CSR of eight corporate industries are as follows this 1) agriculture and food industry is the social and culture dimension 2) consumption and consume industry is the voluntariness dimension 3) financial industry is the social and culture dimension 4) automobile and materials industry is the stakeholder dimension 5) immovable property industry is the social and culture dimension 6) natural resources industry is social and culture dimension 7) service industry is environmental dimension and 8) technological industry is the stakeholder dimension. Further more the corporate in every industrial should be concern CSR on maximize profit to nation public and corporate.

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