The study on relationship between lifestyle patterns and event marketing models of the elderly’s activity in Bangkok was aimed to explore the lifestyle patterns of the elderly marketing model of the elderly and the relationship between the lifestyle and the marketing model of the elderly’ activity in Bangkok Metropolis. The statistics used in the data analysis were descriptive statistics including mean percentage and Standard deviation Inferential statistics and multiple regression analysis. The research tool used to collect data was a questionnaire applied on a group of sample consisting of 200 people selected through non - probability sampling in Lak Si Thung Song Hong District Bangkok. Results of the study regarding personal factors of the elderly revealed that most of them were married males aged 60-70 years old without bachelors degrees earning average monthly income 5000-10000 baht mainly from their work savings and currently unemployed. The results of the study of the elderly’s lifestyles of the sample group showed that they mostly participated in social activities exercises hobbies and tourism activities respectively. The results of the event marketing model of the elderly also revealed that the sample needed marketing mix and most activities were to be more personal. Moreover the promotion should be made on the location marketing process cost and activities respectively. The hypothesis testing revealed that the lifestyles social activities and tourism activities were related to the event marketing of the elderly in Bangkok.

The present research has the following objectives: 1) To examine the needs for short course training in home economics 2) To develop the short course curriculum in Home Economics in accordance to the needs of the members of Baan Pho Jaa Elderly Club and 3) To examine the satisfaction of the training in Home Economics for the members of Baan Pho Jaa Elderly Club Bang Namjuerd Muang District of Samutsakhorn Province. The samples selected for the research are the total number of 30 members of Baan Pho Jaa Elderly Club Bang Namjuerd Muang District of Samutsakhorn Province who have shown their interest in the program as well as had the capability to be trained. The research instrument is a questionnaire developed by the researcher and a training curriculum for the short course training in Home Economics. The data are analyzed in frequency and percentage. The findings are as follows: The members of Baan Pho Jaa Elderly Club showed the need to be trained in Home Economics with crispy rice noodle with spices tapioca dumpling with shiitake and salted duck egg with herbs respectively (43.33% 23.33% and 16.67%). The research developed the training curriculum accordingly using Taba’s instruction of curriculum development as consisting of 4 modules: i) an introduction to cooking ii) basic ingredients culinary instruments and cooking techniques iv) making crispy rice noodle with spices and v) package designing and calculating selling prices. The six-hour session of training took place at Baan Pho Jaa Medical Centre on Saturday – Sunday at 09.00 – 12.00 hrs and 13.00 – 16.00 hrs. The results of the training are as follows: i) the trainees showed an overall working skill at a good level ( X = 2.70) ii) the outcomes were evaluated and fell at a good level ( X = 2.83) and iii) the satisfaction of the trainees was considerably good ( X = 3.99).

The purposes of this research are to investigate 1) personal factors contributing to the longevity of elderly 2) the dietary behavior of long-living elderly and 3) the relationship between personal factors such as:gender age BMI and dietary behavior. The samples are 29 of long-living elderly with ages more than 80 years old living in Tambon Tha Phi Liang Muang district Suphanburi province. The long-living elderly must be able to answer the questions. The statistics used to analyze data in this research are frequency percentage and Chi-Square (χ2). The data were analyzed using statistical tools. As for thier dietary behavior it was found that most long-living elderly usually have five food groups:eggs UHT milk paddy morning glory cabbage watermelon papaya and vegetable oils. They purchased these five groups of food for consumption. Boiling was the main method of cooking. They usually stored food in the refrigerator to keep them fresh. The relationship between personal factors and dietary behavior could be classified into 5 areas : types of food frequency of consumption sources of food methods of cooking and methods of food preservation. The finding found that gender age and BMI were related with food consumption. However cooking (boiling) was not related with statistically significant level at .05.

The objective of this research was to develop a beverage product from broken-milled sangyod rice for the elderly person. Raw materials of this product were broken-milled Dangyod rice soybean red kidney bean Job’s tears sesame and sucrose. The highest acceptance score (9-point hedonic scale) by the panelist who the elderly person ( 60 years old) showed that 7% broken-milled sangyod rice was proper for supplement in this beverage ( 0.05). The color in tem of L a and b values were 64.80+ 0.04 6.60+0.07 and 8.27+0.05 respectively. Viscosity of this beverage was increased by addition of broken-milled Sangyod rice. The B brand sweetener was gained the highest acceptance score. The developed product was 21.19 kcal/100g and fat protein fiber and carbohydrate content were 0.59% 1.25% 0.15% amd 2.75 % respectively. After storage at 4+ C for 15 days this product was shown to be safe for consumption. It passed quality criteria of Thai community product standard (TCPS 282/2015). The 100 elderly consumers focused on the nature of rice or cereal products in terms of health benefits. All of consumers were accepted on the product for beneficial for health.

The objectives of this research to investigate 1) the level of elderly acceptance of technology and support. 2) Individual factors influence the elderly learning. The quantitative approach was applied by using questionnaire in data collection. Data was collected from 320 elderly people. Descriptive and inference statistics were used: percentage mean standard deviation Pearson correlation and multiply regression analysis. The findings indicates that there is the highest level of elderly acceptance of technology and support. The elderly people also use the Internet mainly to communicate with others followed by watching movies and listening to music. The most important technology support for the elderly is the Internet and computer use in a public place such as library hospital and elderly center with an expert encouragement. Provide knowledge and skills for the elderly using technology is the second most important technology support. Factors influencing the elderly learning in technology media are as follows: 1) Individual factors: the level of education occupation current salary and computer experience. This factor can explain the influence is 24.6 percent. 2) The elderly acceptance of technology 3) Technological support for the elderly. These two factors can explain the influence is 39.7 percent.