จำนวน Repository ( 37 )

การเปิดรับสื่อและปัจจัยทางการตลาดที่มีผลต่อการตัดสินใจเลือกซื้อคอนโดมิเนียมในเขตกรุงเทพมหานคร กรณีศึกษา : บริษัท แอล.พี.เอ็น. ดีเวลลอปเมนท์ จำกัด (มหาชน)
การเปิดรับสื่อและปัจจัยทางการตลาดที่มีผลต่อการตัดสินใจเลือกซื้อคอนโดมิเนียมในเขตกรุงเทพมหานคร กรณีศึกษา : บริษัท แอล.พี.เอ็น. ดีเวลลอปเมนท์ จำกัด (มหาชน)

This study aim to study the marketing factors and media exposure which have an effect on condominium purchasing of LPN Development Public Company Limited. It is a one-time information gathering survey research where questionnaires were provided to consumers who have purchased and lived in 6 different projects of LPN Development Public Company Limited in Bangkok area. The respondents were both males and females of age over 20 years old for 400 examples. Mixed Sampling was done by multiple processes. All data were analyzed by percentage mean scores t-test one way ANOVA. The results showed that the demographies; gender age marital status education level income number of family members projects comparision influential groups budget work space are relevant to condominium purchasing decision behaviors. It was found that consumers were exposed to direct marketing the most followed by advertising media and online media respectively. Moreover it was found that consumers of different types of LPN.’s condominiums were exposed to different types of channels of LPN’s condominiums with statistical significance Regarding the marketing mix factors which affected the respondents’ purchasing decision it was found that locations had the highest purchasing decision effect where they paid attention to the trends of land price and future development in the area as well as the location of the project being in the important spot of the city. Morever the respondents also gave importance to the product designs and product warrantee which affected their purchasing decisions the most. The price also had effects on the purchasing decision where the respondents gave importance to the length of installment payment as well as the banks’ loan interest while the respondents paid the least attention to the marketing promotions. It was found that buyers of different types of condominiums namely Lumpini Suite Lumpini Place Lumpini Park Lumpini Ville and Lumpini Center condominiums used the locations as purchasing decision factor of LPN’s condominiums the most except that the buyers of Lumpini Condo Town condominiums used the products as purchasing decision factor. Additionally it was found that the respondents had purchasing budget between 1600000 – 2000000 bahts. They needed average work space less than 30 sq.m and decided to purchase the condominiums by themselves. They purchased them as living units nearby their work place where they compared over 3 different projects before they dicided to purchase them.

2558
The potential predictability of the northeast monsoon forecasts by the educational global climate model as measured by the supremum lyapunov exponent
The potential predictability of the northeast monsoon forecasts by the educational global climate model as measured by the supremum lyapunov exponent

Weather predictions by an atmospheric model are determined by the uncertainties in the initial condition and the imperfection of the model. It is difficult to provide accurate weather prediction. The efficiency of weather predictions model is obtained from the analyses of Lyapunov exponent. In addition the predictability measurements is applied from Lyapunov exponent are finite size Lyapunov exponent finite time Lyapunov exponent local Lyapunov exponent together with a new method called supremum Lyapunov exponent are used to measure predictability of the northeast monsoon (winter monsoon) by the Educational Global Climate Model (EdGCM) and to test sensitivity of the model to small initial perturbations. The EdGCM sensitive to initial perturbations it is suitable for predictability of the northeast monsoon. The EdGCM is run for 142-year predictions from the year 1958 to 2100. However only the outputs of geopotential height at 500hPa of December from 2012 to 2100 are used for predictability measurement. The results show that the EdGCM predictability for the northeast monsoon forecast is about 120 years. So the EdGCM can be predictability of the long range forecast. Supremum Lyapunov Exponent Click to buy NOW! PDF-XChange Viewer www.docu-track.com Click to buy NOW! PDF-XChange Viewer www.docu-track.com

2558
The Effects of learning orientation and knowledge management capability on innovation excellence and export performance of furniture exporting business in Thailand
The Effects of learning orientation and knowledge management capability on innovation excellence and export performance of furniture exporting business in Thailand

The purpose of the research was to test the effects of learning orientation and knowledge management capability on innovation excellence and export performance of furniture exporting business in Thailand. The questionnaire was used as a research instrument to collect the data from 185 managing directors of business of furniture exporting business in Thailand. The statistics used for analyzing data were multiple correlation analysis and multiple regression analysis. The results of the research showed that learning orientation had a positive significant an effect on knowledge management capability but it does not a positive and effect on innovation excellence and export performance. In addition knowledge management capability had a positive significant an effect on innovation excellence but it does not a positive significant an effect on export performance. Also innovation excellence had a positive significant an effect on export performance.

2558
Working behavior and particulate matter exposure of workers in  thumley teptaro wood handicraft industry, trang province
Working behavior and particulate matter exposure of workers in thumley teptaro wood handicraft industry, trang province

Dust is a major problem to effect of health especially in formal sector that is not covered by health benefits. This study was proposed at investigating the total dust and particulate matter (PM10) of workers in Thumley Teptaro Wood Handicraft industry Trang Province. Survey and sampling of dust from all operators were collected three replications using a tracking ID on working period. The results showed that were two groups of Thumley Teptaro Wood Handicraft industry that total dust were 7.7540+1.3110 and 14.4162+0.9265 mg/m3 and PM10 were 8.6134+1.4806 and 4.5279+0.8743 mg/m3 respectively. Total dust and PM10 were significant difference (P<0.05). PM10 in the wood product process of Thumley Teptaro Wood Handicraft industry were 3.3422+0.6685 2.9630+0.3050 and 4.5279+0.8743 mg/m3 in sawing frog style and polishing respectively. This result indicated that total dust and PM10 in all production process of Thumley Teptaro Wood Handicraft were not exceed the standard of Occupational Safety and Heath Administrstion and the notification of Interior Ministry about safety environment in workplace. Working behavior was found that workers were affected by total dust and PM10 in wood production process. All workers used dust protector during operators work.

2558
A Study of Media Exposure Behavior to Relation with Elderly of  Self-reliance in Bangkok Metropolis
A Study of Media Exposure Behavior to Relation with Elderly of Self-reliance in Bangkok Metropolis

The objectives of this research were to study the behavior of elderly in Bangkok Metropolitan 1) media exposure 2) self-reliance 3) the personal factors of self-reliance and 4) the correlation of media exposure and self-reliance. The data were collected from 400 elders who were people aged 60 years and over residing in Bangkok Metropolitans. Data analysis employed frequency percentage arithmetic mean ( ) standard deviation (S.D.). Statistics used for hypothesis testing included t-Test One-way Analysis of Variance and Chi-square. The results of study showed that: Among the elderly was the media with the highest exposer television broadcasts radio broadcasts publication internet and activity media was exposed in low level which the personal media was in averages level. The elderly’s self-reliance was at middle level. Hypothesis testing resulted as follows: Elderly with different education income and member in family reported different perception of self-reliance with a statistical significance at .05. However there was no significant difference at .05 among the sample group with different gender and resident status. The six media: television broadcasts radio broadcast publication internet activity media and personal media showed the correlation on self-relia

2557