The objectives of this research are ; 1) to study the knowledge about healthy food;2) to study the attitude towards consumption of healthy food;3) to study the relationship between the individual of personal factor and health factor and 4) to study relationship between knowledge and attitude towards of healthy food of high school teacher at Nonthaburi that influence their behaviors. Questionnaires were used as a tool for collecting the data and the data was analyzed using percentage mean standard deviation t-test f-test and Pearson correlation (r) Most of the responders of this research are female. Age group is between 51-60 years old. Height group is between 151-160 centimeters. Weight group is between 51-60 kilograms. The majority of their salaries are between 28001-33000 Baht. The level of personal sickness is low. The level of understanding of how to consume healthy food is high. The attitude of consuming healthy food is high level. But the behavior of consuming healthy food is mostly at moderate level According to the study of relationship between the individual of personal factor and health care factor. The results are: there is relationship between sex and behavior of consuming healthy food statistically significant at the .05 level. Moreover the study of relationship between the knowledge and attitude of consuming healthy food of high school teacher that impact to their behavior show knowledge and attitude have relationship to behavior to consume healthy food statistically significant at the .05 level

The objectives of this research were to 1) study attitudes and consumption behavior of clean food for health 2) compare personal factors with consumption behavior 3) compare personal factors with consumption attitudes and 4) study attitudes affecting consumption behavior. The sample group was the population of Bangkok Province. Used in the study: 740 people. The questionnaire was used as a research tool. The data were analyzed by frequency percentage mean standard deviation. T-value test Analysis of one-way ANOVA and multiple regression analysis. The research results were found that: attitudes towards the consumption of clean food for health during the Covid-19 epidemic situation was at a high level. Clean food for health consumption behavior during the Covid-19 epidemic situation was at a high level.Individual factors including gender education and status had different attitudes towards healthy food consumption. During the Covid-19 epidemic situation the difference was statistically significant at the .05 level Individual factors including gender education income occupation and status had different healthy clean food consumption behaviors during the Covid-19 epidemic with statistical significance at the .05 level. Attitudes had a statistically significant effect on healthy food consumption during the Covid-19 epidemic at .05 level.

The objectives of this study were 1 ) to investigate the marketing mix factors influencing sukiyaki consumption among the elderly in Bangkok 2) to explore the consumer behavior of the elderly in sukiyaki consumption and 3 ) to study the relationship between marketing mix factors and the behavior of the elderly in sukiyaki consumption in Bangkok. The sample was 400 elderly people aged 6 0 years and over who living in Bangkok and consumed sukiyaki as food. A questionnaire was used as a research instrument. Statistics used in data analysis were frequency percentage mean standard deviation and hypothesis testing using Chi-Square. The results found that 1) overall opinion of the sample group was at a high level in terms of opinion on service staffs distribution channels product price service process and physical environment except for marketing promotion there was at moderate opinion. 2) In terms of sukiyaki consumption behavior the most popular ingredients in sukiyaki were fresh vegetables meat and meat products noodles and starchy foods eggs and mushrooms. The sample group liked to consume in sukiyaki restaurants. The reasons for sukiyaki consumption were the taste quality freshness various menus and the price of the food was reasonable with the quantity and quality. The frequency of consuming sukiyaki was less than once a month followed by once a month. The average food cost was between 201-300 bath per person. Most sukiyaki consumption time was on weekends between 13.01-16.00. Most of the consumption consisted of family members and the number of people eating was 4 or more. 3) Marketing mix factors included product factors price distribution channels marketing promotion service staffs service process and the physical environment found to be related to Suki food consumption behavior in terms of the reason for consumption the frequencies used in food consumption per month the average consumption cost per time per person and the time spent in food intake with statistical significance at the .05 level.

The purposes of this research were : 1) To study the individual factors 2) To study the behavior on Thai dessert consumption 3) To study the relationship between individual factors and Thai dessert consumption in Samaut Songkhram Technical College The samples were 239 vocational certificate Students in Smaut Songkhram Technical College. The Instruments were questionnaire and a Test The statistics were the frequency percentage and the Chi-squared test. Results found that : 1) the students mostly were female studying in Accounting whose their parents’income not over 10000 baht per month have knowledge of Thai dessert at the good level. 2) The sample mostly consume boiled Thai dessert 1-3 times a week because of the delicious taste The each payment is up to 20-41 baht because the price was not expensive the preference Banana Leaves packaging and perception of news about Thai dessert through internet. 3) The result on studying factors found that the individual factors such as sex was most related to the preference. Educational level was related to the preference of packaging. Subject type was related to the favorite on Thai dessert. The preference in consuming Thai dessert in because of consumption the payment packaging and perception of news for the parents’income was related to the payment with statistically significant at 0.05 level.

This research has four main purposes. The first is to explore food consumption behavior of housewives in Engineering Regiment of Burachat Camp Ratchaburi province. The second the third and the fourth are to study relations between basic individual factors environmental factors and nutritional knowledge and food consumption behaviors respectively. A group of 245 20-59 year-old housewives living in Engineering Regiment of Burachat Camp Ratchaburi was sampled with stratified random sampling approach. Data were gathered through questionnaire and statistically analyzed for percentage mean standard deviation and Pearson Correlation Coefficient. The study found that most respondents were in the age group of 31 and 40 years old (52.65%) with lower than bachelor degree education (72.65%) two children (64.49%) and average monthly income of 8001 to 13000 baht (42.86%). Environmental factors were in medium level (71.43%) and nutritional knowledge were quite good at 34.69%. Finally overall food consumption behavior was in medium level at 49.80%. According to the results of correlations between basic individual factors environmental factors and nutritional knowledge and food consumption behaviors it was found that environmental factors had significant relations to food consumption behavior (p<0.05).