Accurate efficient and robust travel time prediction is crucial to the development of advanced traveler information systems for providing route guidance information. To achieve this goal this paper proposed a travel time prediction through the matching of the current speed interval pattern to that in a historical database. Speed intervals instead of speeds are considered in this study to simplify the structure of matching patterns for improving matching efficiency. In this study speed interval patterns are defined by sets of link speed intervals that are either spatially or temporarily correlated with the link considered. With the speed interval patterns the algorithm is developed for searching the historical pattern(s) that is/are the closest match with the current one. Then link speeds from these matched patterns are combined for travel time prediction. By using the GPS probe taxi data which the collected speeds are aggregated in every 5 minutes the proposed travel time prediction system is implemented in Bangkok. With the speed data from probe taxi this paper has chosen four links/paths with different geometric and flow characteristics for testing the performance of the proposed travel time prediction system. From these tests it is found that the optimal speed interval pattern should include: 1) speeds of the studied link within three preceding time intervals and; 2) speeds of links in the first connection level of the studied link. Also while the computational time is capable of real-time application the proposed prediction algorithm is more accurate under uninterrupted flow conditions.

The objectives of this study were to 1) explore problems and needs on the product brand and packaging of the sewing and craft community enterprise 2) design brand and packaging to promote products of the sewing and craft community enterprise and 3) research consumers satisfaction on the brand and packaging of the sewing and craft community enterprise of Khao Kaeo Srisomboon Thung Saliam District Sukhothai Province. This is a mixed research consisting of qualitative and quantitative research. The qualitative study was executed through related document research and visiting the area for interviewing members of community enterprises to collect basic product information operated by the community enterprise which identified problems and demands for brand and packaging via structured interviews. Quantitative research scrutinized opinions through a survey approved by five experts assessing the suitability of the brand and packaging and the satisfaction of the consumer survey. The sample groups were 100 community enterprise tourist consumers. The data obtained were analyzed by using the frequency percentage mean presented in the form of a table. The results of the study revealed as follows. 1) There were five types of products including artificial flowers womens wears souvenirs jewelry accessories and household products. Each type of product was entirely fabricated with sewing techniques. The community enterprise was in need of a new logo to be beautifully outstandingly modernly designed to be easily remembered and reflected their unique sewing. The community enterprise name also had to be included to represent Sukhothai Province a needle and a thread reel which was different from the former one that did not have the community identification. Normally the community enterprise used a clear plastic bag to pack the products; however the use of such packaging resulted did not meet up with the Community Product Standards (NIA). Also it did not attract the attention and did not add extra value to the product. It was also unfriendly to the community environment. Therefore the community enterprise would like to develop a package which its cost was economic with more eye-catching design to help make the product more attractive in addition with the information such as the name of the community enterprise phone number QR code Facebook etc. displayed on the product tag label. 2) The experts had chosen the logo number 9 showing the symbol of flicking letters writing the Community Enterprise and the province names as well as a spool of thread and a sewing needle. As for the flower package most experts chose the package number 2 showing a white paper box with the handle and a clear plastic space. In terms of the women’s wear most chose number one pattern of a brown spun cloth bag with the community logo on while the souvenir packaging number three was mostly chosen for its glossy white paper bag branded with community enterprise logo and local woven pattern (stripes) on the bag. However the experts suggested using brown paper for the reason of its lower cost. In terms of jewelry packaging the experts had chosen the third style showing a rectangular shaped white paper box packaging with the printed logo on the top cover. The experts recommended changing the color of the packaging to be more attractive. Regarding the household products the experts selected packaging number two of a brown paper bag with the community logo and local woven pattern (stripes) on the bag. 3) Most respondents’ satisfaction with the brand and the packaging revealed that they were satisfied and impressed with the creativity at the highest level with an average of 4.47. In terms of artificial flower packaging design the satisfaction was high due to the design of the packaging structure and its easy handling at the average of 4.25. The satisfaction on the graphics design of the packaging which could fitly reflect the identity of Sukhothai was at the highest level at the average of 4.25. In terms of womens wear packaging satisfaction the respondents were pleased with the design of the packaging structure which could be easily carried or picked up gaining the average of 4.35. The respondents’ satisfaction with the graphic design of the colorful and beautiful packaging was in the average of 4.34. In terms of the jewelry packaging they were satisfied with the packaging structure and its easy handling at the average of 4.32. The respondents’ satisfaction with the graphic design in the overall was consistent at the highest level of the average at 4.37. Concerning the household product packaging they were satisfied with the design of the overall packaging structure at the average of 4. 25.Finally the respondents’ satisfaction was on the design of packaging graphics pictures decorative patterns beautifully appropriate in the average of 4. 24..

Research on Restaurant Demand for Seniors in Bang Sue Dusit and Phra Nakhon Districts Bangkok The objective was to study consumer behavior of the elderly. Food demand for senior citizens in Bang Sue Dusit and Phra Nakhon districts Bangkok The population used in this study were 400 elderly people in Bang Sue Dusit and Bangkok areas. The survey instrument was a questionnaire. The statistics used were frequency frequency percentage mean standard deviation. Two-group mean difference test and One-way ANOVA Analysis of Variance. The results of the study found that most of the respondents were female. Age between 60 - 69 years marital status Most of them are working as government pensioners. and earn less than 10 000 baht. An analysis of the behavior of the elderlys restaurant use revealed that the elderlys behavior of using the restaurant when they are together with their family. The type of restaurant that the elderly use the most is national restaurant. The frequency of using the restaurant for the elderly most of the time. The elderly will go to the restaurant on Saturday - Sunday. The elderly tend to use the restaurant 2-3 people at a time. Access to restaurants more than 501 baht or more. Results of the analysis of restaurant needs for the elderly. Classified by service marketing mix it was found that the elderly had demand for restaurants classified by service marketing mix. Overall its at a high level. The elderly had the highest level of need for physical characteristics followed by personnel at the high level. and the price is at a high level respectively. The results of the hypothesis testing of restaurant demand for the elderly and demographic characteristics revealed that gender age and income were different. There are different restaurant needs for seniors. Analysis of 4Ps marketing strategy the shop must focus on producing fresh clean products and the food must be beneficial to the health of the elderly. and clear beverages suitable for the elderly in choosing to order food. Location the shop must have a convenient location for the elderly marketing promotion Organize promotional activities according to various festivals to meet the needs of the elderly. and clear beverages suitable for the elderly in choosing to order food. Location the shop must have a convenient location for the elderly marketing promotion Organize promotional activities according to various festivals to meet the needs of the elderly. and clear beverages suitable for the elderly in choosing to order food. Location the shop must have a convenient location for the elderly marketing promotion Organize promotional activities according to various festivals to meet the needs of the elderly.

This research was aimed to study 1) the needs on souvenir products from Sukhothai local fabrics 2) design and development of souvenir products from Sukhothai local fabrics 3) the satisfaction of the development of souvenir products from Sukhothai local fabrics having been developed and 4) publicize research work of sewing groups and fabric crafts of Khao Kaeo Srisomboon Community Enterprise in Thung Saliam Sukhothai Province. The results of the research were as follows. The survey of souvenir products from Sukhothai local woven fabrics sewing community enterprise and fabric crafts from Khao Kaew Srisomboon Thung Saliam District Sukhothai revealed that the respondents had needs to develop souvenir products from Sukhothai local fabrics namely rag dolls or toys pillows and office supplies respectively. The souvenir design and development of Sukhothai local fabrics were meant to be unique and had been proved by five experts and the results of the evaluation of the overall opinion on the satisfaction were at the highest level as follows. As for office supplies type 1 type 2 and type 3 possessed a mean of 3.79 3.80 and 3.83 respectively. In relation to the pillow products type 1 type 2 and type 3 had an average of 3.81 3.75 and 3.76 respectively. Finally the products of rag dolls in the shape of the elephant mother and baby turtles fish keychain had a mean of 3.81 3.80 and 3.82. Regarding the satisfaction on the development of souvenir products from Sukhothai local fabrics had been verified by five experts. The results of the overall opinion on the satisfaction were at the highest level as follows. The office products type 1 type 2 and type 3 had a mean of 3.77 3.78 and 3.78. 2. In relation to the pillow products type 1 type 2 and type 3 had an average of 3.75 3.71 and 3.73. Finally the products of rag dolls in the shape of the elephant mother and baby turtles fish keychain had a mean of 3.77 3.78 and 3.78. Concerning the dissemination of research work to the community enterprise of Khao Kaeo Srisomboon sewing groups and fabric crafts in Thung Saliam District Sukhothai Province to the target group of 30 people the satisfaction on the research project on the souvenir product development from Sukhothai local fabrics revealed the highest satisfaction score on the curriculum in terms of the designs materials equipment facilities value and utility.

This research aim to develop a product for women dressing from waste woven fabrics. Community Enterprise Group Sewing and fabric art Khao Kaeo Srisomboon Subdistrict Thung Saliam District Sukhothai with a purpose study the patterns of women dress. Design and develop a model for women dress from the modern waste cloth that can be used in daily life efficiently and transfer technology to develop products for women dress from different forms of woven fabrics to interested parties or textile entrepreneurs in Sukhothai Province to develop and promote creative economic products of the community. The research results were summarized as follows. 1. Design and develop a pattern for women dress from waste woven fabrics Resulting in a modern product form It can be used effectively in daily life. The research team designed the product of the dress with the idea of using art and culture combined with the use of waste cloth from the design process to create a contemporary product that looks modern suitable for the gender and age of the users. Including product use opportunities as well which the community can make and generate income is another way in this research There has been a development of a pattern for a womans dress outfit from leftover woven fabrics. Thai art conservation Which the community can make and generate income including the community the design and development of sewing is a prototype product. Cloak hats bags and shoes totaling 4 products 5 prototypes total 20 prototypes and selecting one prototype for transmission. 2. Transmitting product development technology for women dress from waste woven fabrics community enterprise groups Sewing and fabric art Khao Kaeo Srisomboon Subdistrict Thung Saliam District Sukhothai Carrying out knowledge transfer By organizing theoretical and practical training sessions for 2 days of knowledge transfer 30 participants from 6 to 7 August 2020 at the community enterprise group Sewing and fabric art Khao Kaeo Srisomboon Subdistrict Thung Saliam District Sukhothai Project participants gain knowledge on waste fabric processing learn about product development processes design and sewing and take action and develop products. As the researchers have prepared the device The results were assessed by using a questionnaire on the satisfaction of the trainees. There were 3 lecturers: Assistant Professor Saowaluck Kongka Chuiwan Kritaporn Chooseng and Ajarn Mallika Chongchit. 3. Satisfaction with technology transfer curriculum product development womens dress from waste woven fabrics 1) General information of the target group of female gender accounted for 100.00 percent most age 41-50 years old 50.00 percent. Secondary education Representing 63.33 percen They are housewives accounting for 33.33%. Monthly income is 5000-10000 baht 33.33%. Experience in sewing and dressing. Most of them used to do distribution as a career. Representing 73.33 percent 2) ask the satisfaction of the trainees. It is a question that asks about satisfaction with the course. It is divided into 6 aspects which are content aspects of the course. In design material material and equipment Facilities and value and utility found that the target audience Most are most satisfied in all aspects.