The study is on “Satisfaction to Marketing Communication Tools : A Case Study of Business Organization of the Office of the Welfare Promotion Commission for Teachers and Educational Personal (BOWT)”. The aims of the study were (1) to study the level of exposition on education information as well as the level of satisfaction of marketing communication tools of BOWT (2) to compare the satisfaction towards marketing communication tools of BOWT among groups with different demographic characteristics and (3) to study the relationship between the exposition of education information and the satisfaction towards marketing communication tools of BOWT. The method of data collection had been carried out through questionnaire survey. The sampling groups consist of 400 teachers professors and instructors. The findings showed that the sampling groups received information on education at the moderate level. The highest exposition level is on general education information followed by information on production and distribution of BOWT goods and general information respectively. The satisfaction towards marketing communication tools in general was rated as “high”. For different marketing communication tools the highest level of satisfaction was rated on sale representatives who gave any information at the ( ง ) point of purchase of BOWT. The high level was rated on leaflets and catalogues. The low level was rated on newsletter or “Suksapan News” which was sent through postal mails. Moreover it was found that certain factors include age level of education employment duration office agencies/units and monthly income affected the satisfaction towards marketing communication tools with statistical significance at 0.05 level. The overall information exposition was in line with the satisfaction towards marketing communication tools at the “high” level. Also it was found that marketing communication tools through website (www.suksapan.or.th) poster / banner leaflet / catalogue newsletter of “Suksapan News” BOWT training programs and public relation news affected the exposition of education information in 3 areas i.e. general education information production and distribution of BOWT products and other general information. The marketing communication through sale representatives of BOWT affected the exposition of education information in 2 areas i.e. general education information as well as information on production and distribution of BOWT products.

The purposes of this research are (1) to study consumers satisfaction towards souvenirs made from SA paper and (2) to develop the style of the SA paper products. The survey research method was employed to investigate 100 consumers satisfaction and opinion on SA paper souvenirs. Research instrument used was questionnaire. The data will be analyzed in terms of percentage and 5 levels

Studies on Thai Language Teachers’roles towards the Conservation and Promotion of the Thai Culture in the Rajamangala Institute of Technology Central Campuses The purposes of this research were : 1) To study the general environment and roles of Thai language teachers towards conservation and promotion of Thai culture among the students and the community 2) To compare the roles of Thai language teachers being classified by their teaching experiences and education levels towards the conservation and promotion of Thai culture. 3) To study Thai teachers’ problems and obstacles in carrying out the said task. Samples of the research were 160 Thai language teachers. The instruments of the research were questionnaires. The data analysis was done on SPSS program. The result of the research showed that : 1) Most Thai language teachers had not been trained in the conservation and promotion of Thai culture. 2) There was no signifecant difference at level of 0.5 between the roles of the two groups of Thai language teachers in the conservation and promotion of Thai culture. 3) The Thai language teachers’ problems and obstacles in carrying out the conservation and promotion were lack of opportunities to acquire trainings or to participate in seminars on Thai culture lack of budgets document texts and audiovisual aids on Thai culture.

The objectives of this research were to study present and future desirable characteristics of industrial teachers. And to devolop a role model of desirable characteristics of industrial teachers who graduate from RMUTP. The sample were administrators from vocational schools vocational students and vocational student possessors. Multi-stage randomized population is categorized into three groups defining size from table of Krejcie and Morgan. The total number of population is 576. The instrument was a questionnaire for each sample. All data were analyzed to determine statistical results and presented in tubular form. A focus group meeting of 15 lectures from the Faculty of Industrial Education was organized.The study result showed that most sample from those three groups (administrators from vocational schools vocational students and Vocational student possessors) highly agreed in three aspects namely personality ethics and morality and Professional skill aspects.The focus group committee suggested improving the curriculum and also the activities whic were both curriculum activities and teaching activities of lecturers.

The purpose of this study was to examine the knowledge management of local wisdom. This qualitative research was mainly conducted at Bang-Khurat Subdistrict Bangbuathong Nonthaburi. The research tools were in-depth and focus group interview. The statistical data analysis was SWOT and content analysis. The results were found as follows: 1. Community products: Bang-Khurat’s local products were commercially available including 1. traditional Khao-Chae 2. plastic basketry 3. clay artificial flowers 4.silk artificial flowers 5. genuine leather/patent leather bag products 6. magnetic mobile 7. leather bags 8. silk-lined pottery 9. organic riceberry 10. water spinach farm groups 11. OTOP Nawatwithi tourism community Khlong Ta-Chom Village moo.9 Bang-Khurat Subdistrict. 2. The SWOT analysis of Bang-Khurat products: It was revealed as following: 1. Strength: There were good leaders well-qualified staff and high-quality materials found in the local community. 2. Weakness: Most of the staff did not have enough money and lack of IT marketing and public relation knowledge. The last problem was ignorance of younger generation. 3. Opportunity: As a result of todays many more lines of businesses the community had opportunities to do E-commerce establish a small and micro community enterprise (SMCE) to earn their living increase income and build their brand. Moreover the government sectors were ready to support the community. 4. Threat: According to the community discussions their main obstacles were production marketing and technology. 3. Bang-Khurat s knowledge management: The source of knowledge came from their ancestors knowledgeable persons experts from the outside communities autonomy learning and study visit. 4. Body of knowledge’s process: The characteristics of local wisdom were both traditional and developed mostly starting from acquiring the knowledge experimenting adapting and improving the original products to the new ones. 5. Knowledge transfer: The knowledge was transmitted both formally and informally to their offspring interested neighbors students and youth in the community. 6. Knowledge management plans: They included family businesses group member training taking knowledge notes online teaching and providing some learning courses for local schools and academic institutions. 7. Knowledge management problems: According to the community discussions there were lack of continuity management and coordinators no official grouping limited scope of knowledge ignorance of younger generation and lack of inheritors.