The purposes of this research were (1) to study the usage behavior of social media for the purpose of reading or viewing beauty products based on blogger recommendations (2) to study factors of blogger recommendations of beauty products (3) to study the behavior of decision making to purchase beauty products based on blogger recommendations (4) to study personal factors and behavior of decision making to purchase beauty products based on blogger recommendations (5) to study the relation between the usage behavior of social media for the purpose of reading or viewing beauty products based on blogger recommendations and the behavior of decision making to purchase beauty products based on blogger recommendations and (5) to study the relation between factors of blogger recommendations of beauty products. 400 persons were included as a sample. The data was gathered by using questionnaires and being analyzed by methods of calculating frequency percentage average standard deviation one-way ANOVA and multiple regression analysis. The results of the research were as follows; Considering the usage behavior of social media for the purpose of reading or viewing beauty products based on blogger recommendations. It was found that most consumers decide to purchase beauty products because of an interesting product presentation and the facial beauty products are the most purchased products by the consumers. In an overall picture the consumers agree with the factors of blogger recommendations of beauty products at a very good level and the factor of blogger is the most agreed factor.

This study has two major proposes to study marketing mix via Smart Sales system factors on a customers decision behavior of buying life insurance via Siam Commercial Bank PCL. This methods research was quantitative research. The sample was selected 400 local people in Bangkok area from multistage random sampling by presented in the tables percentage average standard deviation to comparative analysis and use inferential statistics to examine hypothesis by regression analysis. The results of a short empirical survey of the local in Wisuthikasat area are presented. These show that Smart Sales system influence to life insurance buying at statistically significant at level 0.05 by this prediction equations; Buying Decision = 2.586 – 0.077 (Product) – 0.146 (Price) + 0.387 (Place or Distribution) + 0.109 (Promotion) – 0.213 (People or Employee) – 0.477 (Physical Evidence) + 0.051 (Process). The independent variable effecting Siam Commercial Bank insurance buying decision which significantly found at the level of 0.05 was the physical evidence factor. They were the bank symbol public relation brochure management officer uniforms customer acceptance of Siam Commercial bank in Wisuthikasat area branches stability respectively including the negative information of the bank branches.

This Study aims to 1) study the clothing purchasing behaviors via internet medium of the teenagers and 2) study the marketing strategies in the form of internet medium for teenager clothing businesses. This is only to study the purchasing behaviors via internet medium of the 400 teenagers via facebook website. The data were collected by using sets of questionnaire and the software packages were used in data analysis. According to the results of the study of the clothing purchasing behaviors via internet medium of the teenagers most of the sample groups were female at the rate of 72.8% being aged 19-21 years at the rate of 50.8% residing in the Bangkok Metropolitan Region at the rate of 47.8% studying at the bachelor’s degree at the rate of 63.8% most of whom were students at the rate of 49.3% having income in the amount of 10001-15000 Baht at the rate of 37.8% most of whom purchased casual wears at the rate of 39.7% fashion clothes at the rate of 42.8% with the brand influencing the purchase at the rate of 26.3% each piece of the clothing was in the amount of 501-1000 Baht at the rate of 23.5% purchasing 1 time per month at the rate of 47.8% purchasing 2 pieces per time at the rate of 36.2% the sample groups ordered clothing from abroad at the rate of 55.5% paying via bank account at the rate of 54% purchasing the clothing as ready for delivery at the rate of 97.5% and the factor on marketing strategies had the average score in the high level at the rate of 3.86%.

The purposes of this research were 1) to study perception and retention production placement in Ban Nee Me Ruk situation comedy (sitcom) 2) to compare demographic characteristics purchasing decision behavior and 3) to study correlation of perception and retention production placement in Ban Nee Me Ruk Sitcom which purchasing decision behavior. The data were collected from 420 residents in Bangkok Metroplitan who were watching Ban Nee Me Ruk Sitcom. Data analysis employed frequency percentage arithmetic mean () and standard deviation (SD.) Statistics used for hypothesis testing included t-test One-way ANOVA and Chi-square. The study presented the following results: The presentation of the production placement included: display product images impulse buying shelves that attract customers. Another character of retention in the production placement was the latent contents. The production display were convenient goods such as Mamy Poko and Lactasoy. After the residents samples watched Ban Nee Me Ruk Sitcom the purchasing decision behavior was in the middle level (52.1%).

The purposes of the study were 1) to investigate factors influencing the needs and purchasing decisions of Malaysians to buy processed foods 2) to study the relationship between the variable factors affecting Thai entrepreneurs decision making and 3) to examine the goodness of fit of the causal model of the factors affecting the needs and purchasing decisions of Malaysians to buy processed foods with empirical data. The study applied mixed research method. The research samples selected through Simple Random Sampling were Malaysians buying Halal processed food products from Thailand. The research data were collected by questionnaires and analyzed by Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM). The research findings were as follows that 1) the factors affecting the needs and purchasing decisions to buy processed foods of Malaysians consisted of cultural factors perceived marketing mix factors past behavior factors quality confidence factors and factors regarding purchase intention on Thai processed foods. 2) Confirmatory Factor Analysis was administered and the findings revealed that every factor applied was appropriate. Even though the number of the variables decreased structural reliability remained acceptable and could suitably be applied to Thai export businesses. 3) The model explaining the relationship between the factors according to the hypothesis analyzed by Linear Structure Equation Modeling yielded direct influences consistent with the five hypotheses having been proposed. The research result showed that Malaysians were confident in Thai Halal Products Standard Certification with high reliability of 80