จำนวน Repository ( 29 )
กลยุทธ์และกระบวนการพัฒนาเกมส์ทางการศึกษาสำหรับเด็กปฐมวัย
This research aims to study strategies required for developing educational game for preschool students and the development processes involved. The sampling groups used in this research included 3 content specialists whose responsibility is to verify the content of the games and 17 specialists on educational game. The sampling groups are selected particularly from the central region of Thailand. The research findings reveal the insights from the majority of specialists on development of educational games for preschool children as follow: games such as picture-matching domino object ordering object categorizing detail observing and number addition & subtraction games are popular for teaching. Moreover the principles for applying educational games with lessons should be incorporated in the development of game strategies. In addition the main objectives and the development process of games should focus primarily on their ability to draw attention from students as well as the fun of playing and allowing students to practice lessons and participate in class activities. The tools used for developing games are computers and devices created by teachers themselves. As for the future of educational game the trend is the more involvement of technology through the use of computer or mobile devices. Problems in game development include limited budget for purchasing hardware and devices. On top of that training on game development is much needed among teachers. The research results can be concluded with the following 5 strategies for preschool students: 1) enhance teachers’ knowledge and skills 2) study details of different kinds of games 3) develop games 4) determine time used for playing game 5) evaluate the process of game development in 4 areas including type of game devices used rules and playing instruction.
The Impacts of word of mouth marketing strategy on success of faculty of Business Administration of Rajamangala University of Technology Phra Nakhon
The purpose of this study was to study the impacts of word of mouth marketing strategy on success of Faculty of Business Administration of Rajamangala University of Technology Phra Nakhon and compare success of Faculty of Business Administration in 3 aspects : undergraduates’ satisfaction keeping customers and increment of customers. The undergraduates were classified by gender curriculum and major subjects. The samples in this research were 367 undergraduates. The study participates selected by stratified random sampling. The 42 item questionnaires of rating scales (24 item toward the word of mouth marketing strategy and 18 item toward the success of Faculty of Business Administration of Rajamangala University of Technology Phra Nakhon) was used as the research instrument. Percentage mean standard deviation stepwise multiple regression analysis t - test for independent sample F - test and Scheffe’s test analysis were statistical method to analyze data. The results were as follows: 1. The undergraduate agreed with the word of mouth marketing strategy in the aspect of quality service creation of inspiration news disseminators creation of relationship with news disseminators and all aspects were in moderate levels. 2. The undergraduate agreed with the success of Faculty of Business Administration of Rajamangala University of Technology Phra Nakhon in the aspect of undergraduates’ satisfaction keeping customers increment of customers and all aspects were in moderate levels. 3. There was significant difference for undergraduate agreed with the success of Faculty of Business Administration of Rajamangala University of Technology Phra Nakhon in the aspect of undergraduates’ satisfaction keeping customers increment of customers and all aspects at the 0.05 level among students in different gender curriculum and major subjects. 4. The word of mouth marketing strategy in the aspect of quality service creation of inspiration news disseminators and creation of relationship with news disseminators had positive relationships with the success of Faculty of Business Administration of Rajamangala University of Technology Phra Nakhon was statistically significant at .01 level. The word of mouth marketing strategy in the aspect of quality service creation of inspiration news disseminators and creation of relationship with news disseminators had positive effect and explained 79.20 percent of the success of Faculty of Business Administration of Rajamangala University of Technology Phra Nakhon
รูปแบบการกำหนดยุทธศาสตร์ด้านเด็กและเยาวชนขององค์กรปกครองส่วนท้องถิ่นภาคเหนือตอนบน
The purposes of this research were to study process factors and patterns of strategy regulation for children and youths of local administrations in Lampang and Chiang Rai Provinces. The study revealed that most of local administrations lacked of analyzing analyze current situation problems and need evaluation. The research also revealed that the factors affecting the success of children and youth development strategies were the organization vision leadership knowledge ability and experience of the executives planning organizing personnel management budget and follow-up system and the outer factors were governmental policies supports from institutes in budget and expertise and participation especially of children and youth
พฤติกรรมการใช้บริการและความคิดเห็นเกี่ยวกับปัจจัยส่วนประสมทางการตลาดของผู้ใช้บริการสนามแบดมินตันบ้านไวท์เฮ้าส์
The purposes of this study were to investigate 1) population factors 2) behavior of service users 3) opinions on marketing mix 4) compare the consumer behavior classified by their demographic factors and 5) compare their opinions on marketing mix classified by their demographic factors. The sample group of the users of badminton court of White House was 412 people who were asked to respond to a questionnaire designed to collect the research data. The data analysis applied frequency distribution tables percentage mean standard deviation and inference statistical data. It was found that the consumers decided to use the court service at White House Badminton court more than 6 times with the individual three hours of each use and with usually groups of two. Mostly reasons for using the service were for being healthy and most users brought their own equipment. They normally rented or bought the equipment and other things such as the badminton rackets socks or water at the court. The Marketing mix affecting the decision-making behavior of choosing to use the White House badminton court was the standard of the equipment for its acceptable price. In term of the distribution channel it was found that the users appreciated convenient parking facilities. For the promotion of marketing it was found that the advertisements were interesting and came in a variety of ways. In terms of People Marketing the service efficiency was found to have encouraging personality and in terms of the physical characteristics it was found that the use of the service was appropriate and the service process was quickly delivered in time.