The Objectives of the study were to study the tourists social media exposure and their knowledge and attitudes towards cultural tourism in Bangkok Metropolitan. This research was quantitative methodology. The sample consisted of 400 tourists in Bangkok Metropolitan and used non-probability sampling by accidental random sampling. Data were collected through a questionnaire as the research instrument. The results of this study showed as follows: In terms of basic information the sample mostly travels with a family. The source of information were relatives friends acquaintances who have traveled to that location. In terms of exposure to social network the sample mostly exposed to social media via Facebook short messages via twitter online video via YouTube photo sharing via Instagram website via Wikipedia and Webboard via Pantip. The sample exposed to social media average of 1 hour during 1.00-6.59 pm. on a smartphone. The majority of the sample used social media at home searching for cultural tourism information at a high level. The highest mean is finding transportation. The sample receives cultural tourism information at a high level. The highest mean is exposure to information about arts crafts sculpture traditions and festivals. The most trustworthy social media is Youtube. The social media influence had a high level because fulfilling objectives such as tourist attraction accommodations restaurants travel etc. In terms of knowledge the sample had a high level of knowledge of cultural tourism. The area with the highest level of knowledge was increasing the diversity of cultural tourism such as heritage tourism art tourism urban culture tourism rural culture tourism creative tourism and Thai local wisdom. In terms of attitudes overall the sample gave the highest priority is security.

The main purpose of this research is to identify ways to preserve authenticity in Buddhism when promoting it as the focus of cultural tourism in three provinces in the Northeast of Thailand namely Ubon Ratchathani Udon Thani and Khon Khaen which comprise the sample sites of this research. The study analyzes the current condition of tourism in these provinces evaluates the sociocultural effects of tourism and then identifies means of preserving authenticity in Buddhist practice while promoting cultural tourism. This research is qualitative research: the data was collected through in-depth interviews with 35 participants at the research sites. Participant responses indicate that most travellers to temple sites are Thai tourists or Thais who were born in the Northeast of Thailand who are visiting home. The purpose of their travel is typically to make merit to worship and to pray to the Buddha or other gods. Most foreigners on the other hand tend to tend to be transiting these provinces on their way to other destinations because all three provinces have airports. With regard to the effects of tourism most participants (54%) think that tourism has good economic effects and in general negative effects were not emphasized. However many participants (46%) expressed concern that tourism could have a negative impact on the authenticity of traditions because tourist activities focus on how to attract large numbers of tourists rather than preserving cultural authenticity and contribute to environmental problems. Participants were also concerned about the difficulties faced by rural temples in attracting tourists due to lack of funds for development and promotion of tourism marketing. Analysis of participant responses resulted in the identification of five key ways of preserving authenticity in Buddhism when promoting it as the focus of cultural tourism: 1) Support cooperation between tourism stakeholders and emphasize the role of the local community in the preservation of culture; 2) Focus on activities that are in accordance with Buddhist principles and culture rather than those aimed solely at increasing the number of tourists; 4) Encourage relevant government departments to provide funds to develop tourism infrastructure and facilities in an equitable manner; and 5) Support activities to encourage locals to preserve their own culture or promote creative tourism for tourists. The recommendation of this research is to focus on raising the awareness of the local community of the value of cultural authenticity and preservation of local ways life centered around Buddhism. There should be concern regarding the effects of too many tourists rather than a single-minded focus on their positive economic impact. Authenticity in Buddhist cultural tourism can attract tourists who are interested in cultural tourism who in turn are more likely to contribute to sustainable tourism outcomes.

The purposes of this special project were to produce the public relationship Ecotourism at Suphanburi Province and to evaluate the satisfaction by 200 people when they participated with travel manual by online questionnaire. The satisfaction to analyze by using frequency deviation average and percentage. The result occurred that the satisfaction of the reader was in high level. (𝑥̅ = 4.20 S.D.= 0.48) Keywords: Public Relations Guidebook Hoop Khao Wong Reservoir

This research aims to study the personal factors. Behavior and Marketing Communications on the behavior of the History tour of tourists in Bangkok Thailand. The hybrid research Is Quantitative Research 400 samples. Questionnaires were used to collect data. The statistics used in the analysis were percentage mean standard deviation. Chi-square test the level of statistical significance .05. And Qualitative Research In-depth interviews in finding consensus and conflict between management Museum. Marketers Museum Visitors to the museum and the results of quantitative research. The results showed that: 1) Most of the respondents aged 15-25 years old single female student with a bachelors degree. The average income per person is not more than 7000 baht monthly income of an average family 15000-30000 baht and living in Bangkok. 2) Most of the planned tour. Most holiday weekend. The main objective is to study the first year of the museum tour 1-2 times a tourism model is geared experience. Each tour takes 2-3 hours. 3) Behavioral marketing communications planning travel. Time to travel the main purpose of tourism the number of times in one year tourism model. The level of significance. 05. The results of the research showed. The most consistent hypothesis testing with quantitative research. Keywords : Marketing Communications Travel habits History Museum

This research is a Mixed Method with the objective: 1) To study a causal relationship model of factors Influencing the loyalty of Lanna cultural tourism in the Eastern 2) To examine a causal relationship model of a causal factors influenced the loyalty of the Lanna cultural tourism in Eastern.3) To study both direct and Indirect influence and the total influence of causal factors that influence the loyalty of Lanna cultural tourism in Eastern. The part of quantitative research; Research was qualitative research and questionnaire were constructed to be a tool to measure concept definition. The data was collected tourist traveling to 4 province in the Lanna cultural group in Eastern region: Chiang Rai province Phrae province Nan province and Phayao province. The sample group was divided by the proportion of 4 equal numbers of each sample. The samples group was divided by proportion of 4 equal; each sample included 150 participants. The sample were conveniently collected and analyzed by frequency percentage mean standard deviation Pearson’s correlation coefficient and analysis confirmatory component analyzed at the statistical significance level .05. Qualitative research using intervenes to collected information from member of chamber of commerce member of province tourism in Thailand the provincial tourism member industry council Thailand who has4 experiences in tourism. The hypothesis test found that image tourism experiences tourism and affect the perceived of psychological component on tourist loyalty. By the potential tourism and experience was not affect tourism loyalty. The direct and indirect and total influence found that potential tourism has direct influence on tourism loyalty was equal at .054 and has indirect influence perceived psychology tourism were equal at .034 a cross with a total influence at .088 were can not significantly. Effect of image tourism has direct influence on loyalty were equal at .077 and indirect influences a cross perceived psychology were equal at .366 with a total influence at .443 were significantly at the .05. Experience tourism has direct influence on tourism Loyalty were equal at .059 and has indirect influence a cross perceived psychology were equal at .252 were total at .311 were can not significantly. Research results that obtained both public and private sectors related to tourism management as well as Lanna cultural in Eastern community can be used as a guiline for developed strengthening and as a policy of suggestion to raise cultural tourism loyalty in the Lanna Eastern groups including Chiang Rai Phayao Phra and Nan have potential that is due to the tourism loyalty of sustainable cultural tourist.