The purpose of this research is to study the marketing communication towards buying decision of single house in Bangkok metropolitan region. The Research involves in studying behavior of customers who plan to purchase their new houses within 3 years. The mixed research methodology is used in this research which quantitative research methodology is a primary and qualitative research methodology is supportive. The research reveals that the simple group has planned to purchase their new houses within 3 years. Demographic characteristics which are gender age marital status number of family members of children education level home town occupation and income have no effect on single house buying decision. Moreover advertising sale promotion and Public Relation highly effect on the decision making; however direct marketing communication point of purchase communication and personal selling did not do so.

The objectives of the research were 1) to study the level of marketing mix factors marketing communication mix and mettle of mind factors towards consumer buying behaviors toward drinking yoghurt 2) to examine the level of drinking yoghurt buying behaviors of dwellers in Bangkok 3) to compare the demographic characteristics and drinking yoghurt buying behaviors of people living in Bangkok 4) to investigate the marketing mix that influenced Bangkok’s consumer behaviors in choosing drinking yoghurt 5) to study the marketing communication mix that affected consumer behaviors in purchasing drinking yoghurt of Bangkok residents and 6) to explore the mettle of mind factors which influenced consumer behaviors towards buying drinking yoghurt of people in Bangkok Metropolitan. A sample was identified by a number of 400 people who reside in Bangkok Metropolitan. The questionnaires were distributed to the selected respondents in order to collect data. The statistical methods used to analyze data were frequency percentage mean standard deviation t-test one-way analysis of variance and enter multiple regression analysis. 1. The results indicated the majority of female consumers accounting for 62.50 percent. The age range from 31 to 40 was responsible for 42.70 percent. The bachelor’s degree holders comprised 59.80 percent. The employees working in the private companies were found 61 percent. As much as 66 percent of the sample remained unmarried and 31.50 percent of the people earned an average monthly income from 15001 to 20000 baht. 2. The marketing mix factors the marketing communication mix and mettle of mind factors were prioritized in a high level. The consumer buying behaviors were in a high level. 3. The increase of marketing mix factors including product price and place resulted in a higher level of drinking yoghurt buying behavior. 4. The marketing communication mix including advertising public relations and sales promotion increased the level of drinking yoghurt buying behavior. 5. The mettle of mind factors particularly in the aspect of lifestyle and personality stimulated a higher level of drinking yoghurt buying behavior. 6. People with different age occupation average monthly income and marital status had different drinking yoghurt buying behaviors with statistical significance at level .05 while different gender and educational background showed no differences of the buying behaviors.

The purposes of the study were to explore success of the organizations which applied Balanced Scorecard to assess the performance and also investigate factors affecting successful implementation of the balanced scorecard of companies in Bangkok metropolitan. The data were collected from the samples which were organizations in production industry registered with Federation of Thai Industries up to 2010 by means of 400 copies of the questionnaire and analyzed by the frequency distribution percentage distribution standard deviation Pearson Product Moment Correlation Coefficient and Multiple Regression Analysis. The result showed that factors that influenced the implementation of the balanced scorecard in the organizations were factors regarding working process organizational structure and conflicts respectively.

The main objectives of the research were to study; target audience remembering Corporate Social Responsibility Project through corporate advertising in order to create corporate unique image in the Stock Exchange of Thailand; the perception of target audience on Corporate Social Responsibility Project through corporate advertising and The attitude of target audience towards corporate social responsibility project through corporate advertising in order to create corporate image in the Stock Exchange of Thailand. The corporate advertising was arranged for various areas namely roles and operations personnel and services social and management. Information was distributed through media channels as news and corporate advertising to create corporate image. This quantitative research selected the listed companies in the Stock Exchange of Thailand that conducted corporate social responsibility project as they met the research criteria and engaged 11 corporate advertising media. Data were collected from 400 samples with the application of Taro Yamane and statistic for data analysis included percentage average and Standard Deviation. Statistics used for testing the independent sample were independent t-test F-test to determine the difference with the one-way analysis of variance Chi-square and stepwise multiple regression analysis.

The purposes of this research are to examine the students’ Awareness and Behavior on Mobile Phone Hazardous Waste Management (ABMPWM) comparative studies of dependent variables among the levels of independent variables and their Corresponding correlation’s between their exposure to information and ABMPWM and to yield the appropriate means for managing mobile phone waste. The survey research using self-administered questionnaires was conducted on 450 random samples from 264027 students with study standing at junior and senior high school in Bangkok. The analytical statistical methods used were percentage mode mean S.D.(Standard Deviation) T-Test F-Test One-way ANOVA Analysis Correlation Analysis and Regression Analysis & Prediction Model. The level of the Awareness on Mobile Phone Hazardous Waste Management index (AMPHWM index) was high. The AMPHWM index of men was higher than women and significance difference (p<.05). The group of 13-14 years of age had AMPHWM index at the highest level. The samples of junior high school students had higher AMPHWM index than the group of senior high school students. The group of students who bought the mobile phone themselves had higher AMPHWM index than the others. The group of students belonging the mobile phone with 15000 baht had higher AMPHWM index than the low price. The group of students paying service charge monthly about 301-500 had higher AMPHWM index than the group paying more or less. The group of exposure to information had higher AMPHWM than no exposure to information group. Most of students received information from T.V.. The Awareness on Management of Mobile Phone Waste of the group of exposure to information and the group did not expose to information had correlation to the Behavior on Management of Mobile Phone Waste. The level of the Behavior on Mobile Phone Hazardous Waste Management index (BMPHWM index ) was average. The BMPHWM index of men was higher than women. The group of 13-14 years of age had higher than the others. The samples of junior high school students had higher BMPHWM index than the group of senior high school students. The group of students who bought the mobile phone themselves had higher BMPHWM index than the others. The group of students belonging the mobile phone with more 8001-15000 baht had higher BMPHWM index than the lower and higher price. The group of students paying service charge monthly about 301-500 had higher BMPHWM than the group paying more or less. The group of exposure to information had higher BMPHWM index than no exposure to information group. The group of students received information from internet or electric media had higher BMPHWM index than the group students who received the information from the others.