This research is study on influences effect of decision to use PromptPay system of Thai commercial banks. The purpose of the research is as follows. Study the confidence that effect of the choice of financial transaction services through PromptPay system. Study the marketing mix factors that effect of the decision to use financial services through PromptPay system. This research is to collect data from customer of Thai commercial banks. Thai commercial banks are as follows. Bangkok Bank Public Company Limited. Krung Thai Bank Public Company Limited. The Siam Commercial Bank Public Company Limited. Kasikorn Bank Public Company Limited. and Bank of Ayudhya Public Company Limited. The results showed that most respondents had the following: They are female. They are between 31 and 40 years old. They are single. They graduated bachelor. They are studying at the undergraduate level. They are students. They earn less than 15000 baht per month. Frequency of financial transactions is 1 time per month. They used to transfer money through mobile applications. The reason for using the mobile banking is quick and easy. and Reduce the loss of money and the cost of banking transactions are the factors that affect the choice of use PromptPay system.

The Research Shelf Life Extension of Kanom Jeen by Using Modified Atmosphere Packaging for Increasing the Competitiveness for Commercial: Case Study of Thap Luang Company. Study the use of modified conditions for extending the life of fermented rice noodle By using filling techniques under atmospheric conditions Divided into 7 levels which are normal conditions vacuum (vacuum) nitrogen gas (N2) 100 percent carbon dioxide (CO2) 100 percent nitrogen gas per carbon dioxide (N2: CO2) all 3 levels which are 60 percent. : 40 70:30 and 80:20 then to study the storage life of each condition from 0-15 and compare the physical properties Chemical and microorganisms such as pH value color measurement and total number of microorganisms found that Khanom Jeen noodles stored in modified atmosphere conditions have longer shelf life than those stored. At normal atmospheric conditions and vacuum conditions. Chemical analysis results show that ready-to-consume fermented rice noodle flour in all atmospheric modification conditions decreases pH over time. With values between 4.31 ± 0.00 to 2.99 ± 0.01 and fermented rice noodle flour stored at atmosphere modified with 100% carbon dioxide (CO2) gas packed in a sealed nylon / PET vacuum plastic bag. Store at room temperature. Can be stored for up to 12 days and found that the total number of microbes increased when the shelf life is longer but not exceeding the standard of community products (PhorChor. 500/2547 Knmhin) so the products are safe and not harmful to consumers. Consumer test results show that consumers like and are interested in buying Khanom Jeen products that use 100 percent carbon dioxide (CO2) at 75 percent.

Border crossing trade can an important role in the competitiveness of Thai products in neighboring countries as Thailand has a geographical advantage that connects with neighboring countries making border trade an important part of generating revenue for the country. Thailand - Malaysia border trade study showed that the transit process took a long time resulting in a waiting truck at the checkpoint causing traffic jams and the congestion and congestion of the customs. As a result the average waiting time of the system takes up to 264.19 minutes per trip and transportation cost from 7141.87 baht per trip by reducing the waiting time from the process to 13.41 minutes per trip it was found that the transportation cost was 6975.16 baht per trip (Decrease of 166.71 baht). Reduction the transportation costs and waiting times enhance the potentiality and the competitiveness of border crossing

The study aims to study the change leadership that affects the organizational culture and work efficiency of the staffs at the operational level and to study the good governance principles that affect the organizational culture and work efficiency of operational staffs at Commercial Concrete Production Business Unit. The population used in the study is 200 operating staffs at Commercial Concrete Production Business Unit using questionnaires for data collection. The data analysis is conducted using descriptive statistics and inferential statistics. The result indicates that change leadership affects organizational culture of operational staffs with statistical significance at 0.05 level. It can predict the organizational culture of operational staffs at 16.30 percent. Good governance principles affect the organizational culture of operational staffs with statistical significance at the level of 0.05. It can predict the organizational culture of operational staffs at 29.50 percent. Change leadership affects the operation efficiency of operational staffs with statistical significance at the level of 0.05. It can predict the work efficiency of operational staffs at 13.80 percent and good governance principles affect the work efficiency of operational staffs with statistical significance at the level of 0.05. It can predict the work efficiency of operational staffs at 28.70 percent.

The purposes of this research were to 1) study the guideline to career building from Pah Chok Product for commercial benefits and 2) to study the feasibility of setting up SMEs from Pah Jok handicrafts which could be a topic for training courses in competitive advantage and to expand the marketing channels of the community business to get into the creative economy that aimed to produce quality goods create a new brand from local wisdom arts and crafts and respond to the state monetization policy which aimed to elevate the competency and to expand marketing channels of industrial businesses domestic service businesses community enterprise businesses and also the creation of knowledge base and the continuous development of local wisdoms for commercial benefits and public and creative economy promotion The scope of this qualitative study focused on the background and features of Pha Jok management for commercial potential current economic condition of Ratchaburi and opportunities and effects of One Tumbon One products (OTOP) when joining ASEAN Economic Community. These important data would be used in questionnaire drafting and samples from weaving communities in Tumbon Donrae and Tumbon Kubua Amphoe Muang Ratchaburi would be analyzed. The study found general information that both full time and part-time weavers were female amounted to 10 people (100%) aged over 51. The majority was aged between 61-70 amounted to 5 people (50%) aged between 51-60 amounted to 3 people (30%) and aged over 70 amounted to 2 people (20%) respectively. Regarding the weavers’ profiles 7 people were debt-free (70%) and 3 people were in debt (30%). All of the weavers had finished primary school and resided in their hometown estates in Ratchaburi. The incomes earned from weaving Pha Jok were between 3000 – 7500 Baht per month. 6 full-time weavers hadprevious work experiences in other fields (80%) 3 people were part-time weavers (30%) and 1 person started her career as a weaver (10%). Regarding the distribution channel most buyers purchased at the weaving places because it was necessary to pre-order as each fabric took around 1 month for textile finishing process. However it was not normally on sale in the market if any it would be overpriced. Currently there was no package for Pha Jok fabric yet as when weavers had finished each fabric they would sell it to distributors or wearers immediately. Another important issue was that there was not a successor to inherit this local wisdom as the income gained was not worth the time consumed in weaving each fabric and this eventually resulted in insufficient supply. Speaking of the idea of Pha Jok business cluster Pha Jok weavers found that weaving activities had decreased and there were not many weavers continuing the activities in order to inherit Ratchaburi’s reputed arts and crafts. Therefore creating commercial alliance would not occur as the process of textile finishing was time-consuming and yielded low outputs. Hence the objectives of this research could be concluded that Objective 1: the guideline to career building from Pha Jok Product for commercial benefits was supposed to raise awareness of the value of local wisdom for young generation and promote establishment of traditional and cultural activities to emphasize the awareness of being local people. And there might be some public relations channels to disseminate knowledge of weaving Pah Jok to both people in and outside the community to encourage career building. Objective 2: The feasibility of setting up SMEs from Pah Jok handicrafts - the researchers found that it was possible that the community could set up small and medium enterprises from Pah Jok handicrafts by educating locals about career building from Pah Jok handicrafts for commercial benefits establishing activities promoting inheritance of local wisdom for commercial competition building Pah Jok entrepreneur network and Pah Jok weaving knowledge network and encouraging establishment of a local museum as a community’s hall of fame to display lifestyle and community background. Furthermore another important factor was the government support which could advocate steady income