A textual analysis of Branding Strategies and Masculine Representations of the Alcohol Online Media Promotions in Thailand is qualitative research. The scope of this research is from 1st January 2019 to 31st December 2019. The research objectives are (1) to interrogate the marketing communication forms used for the online alcohol brand promotions in Thailand and (2) to explore the themes of masculinity represented in the online alcohol brand promotions in Thailand. The purposive samplings employed in this examination are the top 3 popular alcoholic Facebook fan pages categorized by the website socialbakers.com. These are such as Chang World Singha Corporation and Meridian Brandy. In the accumulation of all three alcoholic brand followers Chang World Facebook fan pages had 1598 930 followers Singha Corporation Facebook fan pages had 941279 followers and Meridian Brandy had 103860 followers. In terms of the overall online posts found from all alcoholic brand samplings the overall result found 1038 posts 147753 Likes and 5200266 Shares online. The research result found that the product brand communication strategy is the key brand strategy using the most or around 59.92 % (n= 1038). In the detail of this the product brand communication strategy found that the Emotional Appeal strategy had been used the most around 59.67 % compared with merely 1.25 % of Rational Appeal strategy. The overall masculinere presentations found from all alcoholic online brand promotions found that there are three keythemes of ideal masculinities. These are such as (1) the Friendly men who are laidback easygoingand enjoy spending time with friends (found around 56.45%-Mostly found from Chang Brand promotions) (2) the kind middle-aged men who are successful in life love friends caring others and social responsibility (found 36.61%- mostly found from Singha Brand Promotions) and (3) the playful men who are playful funny work hard looking for rewards in life after a hard-working day (found around 6.94%-mostly found from the Meridian Brandy Brand Promotions)

This project Online Consulting System Design and Technology Information service Project for Clinic Technology of Research and Development Institute Rajamangala University of Technology Phra Nakhon aims to design consulting system and online technology information services for Clinic Technology of Research and Development Institute Rajamangala University of Technology Phra Nakhon. The in-built system facilitates quick communication get the information and can deliver technology information on demand in order to respond to the service recipients as quickly as possible. Moreover it reduces the coordination process and paper usage able to collect statistics and information as per service recipients need as well as technology and knowledge that are ready to be transferred. The data storage is well-organized by using ASP.NET C # HTML Java and Microsoft Sql Server 2012 in system design. The results of the satisfaction evaluation towards the efficiency of the system from 226 people found that the overall satisfaction was the highest with the mean at 4.68. This shows that online consulting system and technology information service project for Clinic Technology of Research and Development Institute Rajamangala University of Technology Phra Nakhon can be used to provide consulting and technology information services to service recipients.

The objectives of the study were to develop online article submission system of the Journal of Mass Communication Technology RMUTP and assess the appropriateness of then online article submission system of the Journal of Mass Communication Technology RMUTP. The program used to develop online article submission system using WordPress. The data was collected from a sample of 30 users who was evaluation the system. Data was analyzed by mean and standard deviation (S.D.). The results showed as follows: online article submission system of the Journal of Mass Communication Technology RMUTP was appropriate at a high level.

This research has focused on the efficiency of using online media computer graphics based on concepts and theories of learning networks for students in computer science faculty of science and technology Rajamangala University of technology Phra nakhon because at present the network access can be accessed anytime the researcher has the idea to measure the effectiveness of learning in computer graphic courses. that students will have much interest 1) The population of this study consisted of 30 undergraduate students who attended the Computer Education and Training subject. The instruments utilized to design the lesson included. Tools used to develop lessons consist of a system LMS 2) The tools employed in evaluating quality of the online lesson consisted of the learning management plans a 20-item pre-and post-test an authentic assessment with rubric scores and a students’ satisfaction questionnaire. The results revealed that 1) The efficiency of the online lesson constructed was at 85/84 which was higher than the criterion set (80/80) 2) The students’ learning achievement was higher at .05 level of significance 3) The students’ satisfaction on the online lesson was at high level 4.31

Thailand is one of the few countries in the world that provides the whole value chain of the textile industry with over 4700 local textile producers and 800000 to one million workers making this industry the second-most important employment sector. In 2016 the industry’s export revenue was valued at almost USD 7 billion contributing to over 3% of total exports. The Association of Southeast Asian Nations (ASEAN) is the biggest international market for Thailand clothing export (23%) and expected to become the worlds fourth largest market by 2030. However Thai cloth entrepreneurs are facing major problems that demand attention including labour costs new design and product development and in particular online marketing. The Thai fashion and textile industries should define a clear strategic move through integrating textile with fashion with a view “toward sustainable creative industries with strong soft power”. The purpose of this study is to analyse competitiveness of Thai cloth entrepreneurs in relation to online management and integrated marketing communications (IMC) in the ASEAN market. The research instrument involves a descriptive cross-sectional mixed-method study in Thailand. For quantitative data 60 cloth entrepreneurs are invited to complete a questionnaire before and after our “online management and IMC” training programme and a qualitative in-depth interview study is conducted with 10 cloth entrepreneurs. The 2017 survey returned 100% participation with general agreement that a website and Facebook are the most important IMC tools for online marketing in the ASEAN market. Before training the participants had knowledge and skills regarding the ASEAN Free Trade Area (AFTA) online communication and social media tools in intermediate level while they had less knowledge and skills concerning social media web design and online gallery. After training the statistics show an increase in entrepreneurs’ level for all knowledge and skills. Furthermore the findings from in-depth interviews show that with regard to entrepreneurial competitiveness in relation to the ability of online management and IMC there is a requirement for further training and government support. In addition the 10 cloth entrepreneurs agree that time management and quality of product and service control are very important for online business.