The research on uniqueness and form of the rice-and-curry fast-food type of Thai restaurant business in southern part of Thailand is a combined quantitative and qualitative research which aims to study the uniqueness of the rice-and-curry fast-food type of Thai restaurant business in terms of raw materials and cooking method. It has three main purposes: to study the form of the rice-and-curry fast-food type of Thai restaurant business in terms of administration decoration and sale in order to compare the uniqueness of Thai rice-and-curry fast-food in each province; to compare the form of rice-and-curry fast-food type of Thai restaurant business in each province; and to organize standard recipes for Thai rice-and-curry fast-food in southern provinces of Thailand. The sample used in this research were rice-and-curry fast-food shops from Nakhon Sri Thammarat Krabi Phang-nga Songkhla and Satun provinces - 5 shops each - with a total of 25 shops. The tool used in this study consisted of survey questionnaire food test questionnaire and record form for food recipe raw materials and equipment. Data were collected bymeans of survey and interview and were statistically analyzed for frequency and percentage together with a qualitative analysis.

The objective of the independent study was investigating consumers’ behavior and consumers’ satisfaction to assess the Khun Or Nam Neung ChockChai 4 Restaurant. Basic factor of demographics and satisfaction levels could provide into the 4 marketing mixed factors that includes product price place and promotion. Samples were selected from 400 persons who consume in Khun Or Nam Neung Chock Chai 4 Restaurant. Data were collected by questionnaires and analyzed using software. The results of this independent study founded that most consumers were female aged more than 45 years old (58.00%) received a bachelor degree (42.00%) company enterprise (48.00%) and average revenue more than 30000 baht per month (42.00%). The most of Vietnamese food is “Nam Neung” and the reasons that they choused because Vietnamese food was very difference taste from another. For the most satisfaction level the marketing mixed factor was place factor. For the more satisfaction level the marketing mixed factors were product factor and price factor. For the medium satisfaction level the marketing mixed factor was promotion factor.

The objective of this study is to first analyze the demographic characteristics street food selection factors and street food consumption behavior of foreign tourists and second to develop certain guidelines for promoting and developing roadside restaurants in attractions that are popular with foreign tourists. The study was conducted from 400 samples which were obtained by selecting random population to participate in a survey on Development and Improvement of Street Food in Attractions as popularity for Foreign Tourists. The survey data are analyzed using the percentage arithmetic mean and standard deviation. The results of the research are as follows: 1) the majority of the demographics are Asian male who are between 21-30 years that are employed with an annual income of more than 30000 USD and have at least a bachelors degree. The biggest factors of choosing street food are from promotion and discount with the average score of 4.60. For the street food consumption behavior part the taste of the food is the most highly regarded factor with the average score of 4.68. The most remarks that tourist gave on street food was the suggestion on improving its cleanliness and hygiene. 2) Three methods in Promoting and developing street food vendors in tourist destinations: the external-stimulating media tourists thoughts and tourists’ reactions. The expert evaluations of the suggested methodology are with the high

The objects of this research were (1) to study the enterprenurial success in Clean Food Delivery Store in Bangkok (2) to study of individual factor and operation factor toward the success of Clean Food Delivery Store (3) for suggestion develop Clean Food Delivery Store. This research is servey research Tools of research is from population 158 data was collected by questionaires Statical Analize with percentage Mean Standard Deviation Mutiple Regression Analysis at the 0.05 level The result found mostly female age 30 – 40 years old their education was bachelor single income 30001 – 50000 bath Experience 1 – 2 year and knowledge from internet. The result operation factors is management marketing operation and technology and financial effect to success of Clean Food Delivery Store .