จำนวน Repository ( 103 )
Application of kansei engineering and dematel to priori tize service quality for public hospital in Thailand
The health care industry is one of the rapid growth industries in Thailand. Thai government has promoted and set a strategic policy to by “Medical Hub of Asia”since 2004. Therefore the chief executive officers of many hospitals have determined strategies to improve their service quality because of the global competition. Service competition. Service quality which refers to customer perceptions of the service process has been considered. Sansei Engineering can be the best tool for translating customer perceptions and emotions to the psychical desire attributes. This study conducted sansei engineering and service quality to analyze the relationships between service quality and customer’s emotion and feeling. The decision making trial and evaluation laboratory (DEMATEL) was employed to constructs the cause-effect relationship of criteria of the model that can be described complexity of causal relationships. The results show that tangible and empathy are the key factors that should be considered as the first priority for improving by public hospitals directors. Sponso Rajamangala University of Technology Phra Nakhon
แนวทางการจัดการเรียนการสอน หลักสูตรคหกรรมศาสตร์บัณฑิต สาขาวิชาอุตสาหกรรมการบริการอาหาร
The objective of this research was to study the satisfactions of students attending Bachelor’s Degree in Home Economics Food Service Industry Program (2-year transfer program in cooperation with enterprises). To compare the satisfaction of teaching and learning genders exhibts and status before admission. To compare the satisfaction of work with the coporation genders exhibts and status before admission. The target population of this study is the students attending Bachelor’s Degree in Home Economics Food Service Industry Program (2- year transfer program in cooperation with enterprises) between 2013-2017 is 139 persons. This study use self-administered questionnaire. The statistical tools used in this study are Percentages Mean Standard Deviation t-test. The analysis of difference between the average satisfactions of teaching and learning not significantly different. The analysis of difference between status before admission satisfactions of teaching and learning not significantly different. The analysis of difference between the average satisfactions of work with the coporation significantly different. In the coordinator of the coaches. Environment and facilities And the benefits and benefits of the establishment. The analysis of difference between status before admission satisfactions of work with the coporation not significantly different. Teaching and Learning Approaches for Bachelor’s Degree in Home Economics Food Service Industry Program are 2 approaches: 1) Solutions for establishment of cooperation of enterprises. The establishment should cooperate with the educational institution. To get students to practice is to help the school. The establishment should cooperate with teachers and teachers. 2) The solution to create the cooperation of the school. Schools should establish relationships with establishments. The school should organize a seminar. And teachers to have a standard level in teaching as well. And develop the curriculum to meet the needs.
การพัฒนาต้นแบบหลักสูตรระยะสั้นเพื่อการบริการวิชาการของมหาวิทยาลัย เทคโนโลยีราชมงคลพระนคร ในการส่งเสริมการประกอบอาชีพในยุคดิจิตอล
From the Development of a Prototype of Rajamangala University of Technology Phra Nakhon’s Acedemic Outreach Service for Occupational Promoting in Digital Age. Found that Mostly female Percentage 89.27 Most of them are 31-35 years old or 32.88%. Most of them have experience in short courses in the period of 11-15 years or 33.91%. 98.62% of learners needs related to training course development. (1) The requirements for the development of training curricula were 274 (94.80%). Training Course (2) Reason for Studying: 163 students (56.40%) Want to apply knowledge to work in the amount of 43.60% who want to bring their knowledge to improve their skills. study Cake making was 30.10%. (4) The training period was mostly 2 days 42.91% (5). Most practice 50.17% (6) What you want to get after training is most needed. diploma 50.87% Satisfaction of learners on the training curriculum as a whole. In the aspect of training the satisfaction level (X = 4.04) was highest (X = 4.12). = 4.54). In terms of training services the overall satisfaction of the training services was very high (X = 4.09). The facilitation and service of staff (X = 4.51). Overall the lecturer provided the lecture. The knowledge level was high (X = 4.13). The highest mean score (X = 4.45). The content of the training curriculum was found to be satisfactory at the high level (X = 4.36). The content of the course can be used (X = 4.67). At the highest level (X = 4.24)
ปัจจัยส่วนประสมทางการตลาดบริการที่มีอิทธิพลต่อความพึงพอใจของ ผู้บริโภคในการเลือกใช้บริการธุรกิจออฟฟิศร่วมแบ่งปันในกรุงเทพมหานคร
The purpose of this research was to study personal factors and service marketing mix factors affecting consumer satisfaction towards co-working space in Bangkok. This research combined a research methodology between quantitative and qualitative research with tools for data collection including survey and in-depth interviews. Quantitative data was obtained from a survey of 400 samples using coworking space in Bangkok. Qualitative data was obtained by the use of in-depth interview with consumer manager and coworking space specialist. The results showed that the personal factors affecting consumer satisfaction towards coworking space in Bangkok were mainly 1) ages between 25 - 30 years old at 44.25% 2) private employees at 53.00% 3) average monthly salary 20001 to 30000 baht at 42.75% and 4) usage frequency 1 - 2 times per week at 37.25%. Service marketing mix factors affecting consumer satisfaction towards coworking space in Bangkok were 1) product (mean 4.22) and 2) physical evidence and presentation (mean 4.37) at the .05 statistical significance level.
พฤติกรรมการใช้บริการและความคิดเห็นเกี่ยวกับปัจจัยส่วนประสมทางการตลาดของผู้ใช้บริการสนามแบดมินตันบ้านไวท์เฮ้าส์
The purposes of this study were to investigate 1) population factors 2) behavior of service users 3) opinions on marketing mix 4) compare the consumer behavior classified by their demographic factors and 5) compare their opinions on marketing mix classified by their demographic factors. The sample group of the users of badminton court of White House was 412 people who were asked to respond to a questionnaire designed to collect the research data. The data analysis applied frequency distribution tables percentage mean standard deviation and inference statistical data. It was found that the consumers decided to use the court service at White House Badminton court more than 6 times with the individual three hours of each use and with usually groups of two. Mostly reasons for using the service were for being healthy and most users brought their own equipment. They normally rented or bought the equipment and other things such as the badminton rackets socks or water at the court. The Marketing mix affecting the decision-making behavior of choosing to use the White House badminton court was the standard of the equipment for its acceptable price. In term of the distribution channel it was found that the users appreciated convenient parking facilities. For the promotion of marketing it was found that the advertisements were interesting and came in a variety of ways. In terms of People Marketing the service efficiency was found to have encouraging personality and in terms of the physical characteristics it was found that the use of the service was appropriate and the service process was quickly delivered in time.