The purposes of this study were to compare interaction and predict power of psychosocial factors affecting instructors’ behavior with biosocial characteristics. The subjects comprised 300 instructors at Rajamangala University of Technology Phra Nakhon during the 2nd semester of 2009 academic year. Questionnaires were used in this research. Data were analyzed and presented by percentage mean standard deviation analysis of variance Scheffe’ Method and Stepwise Multiple Regression Analysis. The results revealed that Instructors with high behavior as a principle of the sufficiency economy philosophy were instructors with high work socialization and achievement motive and with high group of psycho-social factors. Most of them were female instructors. Moreover instructors’ behavior as a principle of the sufficiency economy philosophy were predicted by work socialization self-ability perception according to a principle of the sufficiency economy philosophy and achievement motive

The research of the factors influencing people’s purchase of the book about sufficiency economy in Bangkok was aimed at studying 1) attitudes towards sufficiency economy 2) marketing factors and book purchasing behavior about sufficiency economy 3) sociological effects upon sufficient economy and 4) factors influencing people’s purchase of the book about sufficiency economy in Bangkok. The questionnaires were constructed as a tool for collecting data from 400 samples of the people in Bangkok who used to purchase the book about sufficiency economy. The results of hypotheses tests at the statistical significance of 0.05 showed that 1) awareness knowledge liking and preference in attitudes towards sufficiency economy had no influence upon a purchase of the book about sufficient economy 2) marketing factors including product price promotion and place had influence upon purchase of the book about sufficiency economy 3) sufficiency economy book purchasing behavior the number of the books about sufficiency economy had influence upon book purchasing behavior 4) morality and sufficiency aspect in sociological effects had influence on sufficiency economy book purchasing behaviors.

The article “King’s wisdom for the development in higher education Institution” aims to follow in the footsteps of the King Bhumipol Aduyadej Rama 9 and to be grateful for the mother land the application the King’s wisdom to be framework for the development in higher education plan in accordance with the 15 years long-term plan N๐. 2 (BE 2551-2565) and the National Economic and Social Development Plan N๐. 12 (BE 2560-2564) which adheres to the guideline “philosophy of sufficiency economy.” The results of the analysis of the King’s wisdom in accordance with the framework of the Higher Education Development Plan and the National Economic and Social development Plan for the development of four main missions: men working goals and organization. Summary King’s wisdom is a science of development that can be develop in every area perfectly in science technology research and innovation by focusing on people as the center with developing people to have knowledge skill social responsibility with ethics and morality to be a perfect person in order to be ready to live in a modern world and world trend which being aware of moderation reasoning and having good self-immunity and not abandoning the cultivation of morality as well as being able to live happily and living together in peace.