จำนวน Repository ( 580 )

กลยุทธ์การตลาดผลิตภัณฑ์ SME กลุ่มสมุนไพรไทยเพื่อผิวพรรณ ในเขตกรุงเทพมหานคร
กลยุทธ์การตลาดผลิตภัณฑ์ SME กลุ่มสมุนไพรไทยเพื่อผิวพรรณ ในเขตกรุงเทพมหานคร

This research aims to 1) study marketing strategies that related to decision making while they purchase for SME Thai Herbal Skincare Product in Bangkok Metropolitan 2) study factors relevant to marketing strategy for consumer decision making while purchase for SME Thai Herbal Skincare Product in Bangkok Metropolitan 3) analyze marketing strategies that related to consumer decision making while they purchase for SME Thai Herbal Skincare Product in Bangkok Metropolitan. Samples were randomized from 57635.18 population in Bangkok calculated followed Krejcie and Morgan statistics table with its 381 samplings were drawn purposively. This research is using survey technique and its instrument using questionnaire for data collecting. The analysis of data using frequency percent mean standard deviation and relation analytical were under canonical correlation. The results were religious group are mostly adopted herbal skincare product and has related to marketing strategies and service marketing strategies in term of the need to enhance in knowledge of herbal skincare product. Also as the need of original herbal skincare product brand name but in the modern style and product guarantee are related to repurchasing and consumer loyalty with high correlation. The results show that channel distribution in term of the need for pop-up store during special occasion has related to marketing strategy for repurchasing and word-of-mouth in high correlation.

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การขยายโอกาสทางการตลาดผลิตภัณฑ์ SME กลุ่มสมุนไพรไทยเพื่อผิวพรรณในเขตกรุงเทพมหานคร
การขยายโอกาสทางการตลาดผลิตภัณฑ์ SME กลุ่มสมุนไพรไทยเพื่อผิวพรรณในเขตกรุงเทพมหานคร

The research of “Market Opportunity for SME Thai Herbal Skincare Product in Bangkok Metropolitan” is a qualitative research. Research objectives are: 1) to study Thai Herbal skincare product in Bangkok metropolitan affect to market opportunity and its expansion 2) to analyze SME Thai herbal skincare systems that affect to market expansion. Samples using were 3 groups of Thai Herbal skincare product stand for grade A B and C while high quality stand for grade A Thai Herbal skincare product for medium quality stand for grade B and Thai Herbal skincare product in low quality stand for grade C. Market expansion were tested among 3 groups of population those were adolescence middle-aged and elderly by in-depth interviews under Delphi Techniques with 17 samplings in area of the effectiveness and product system of herbal skincare product grade A B and C. Data collected were by questionnaire with open-ended questions technique collected for 3 rounds. Data analyzing using median mode and interquartile range (IR). The research was found that: 1) the effectiveness quality in SME Thai herbal skincare product has related to market opportunity in high range 2) the administrative system of SME Thai herbal skincare product has related to market opportunities in moderate range 3) factors affecting to market expansion were such as quality followed pharmaceutical standard raw materials standard affect to marketing the expansion in high level. While product laboratory tested and consumer protection affected to market expansion at moderate level.

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ปัจจัยที่มีอิทธิพลต่อความจงรักภักดีของพนักงานที่มีต่อองค์กร กรณีศึกษา กลุ่มธุรกิจอุตสาหกรรมการผลิต ผลิตภัณฑ์อาหาร จังหวัดนนทบุรี
ปัจจัยที่มีอิทธิพลต่อความจงรักภักดีของพนักงานที่มีต่อองค์กร กรณีศึกษา กลุ่มธุรกิจอุตสาหกรรมการผลิต ผลิตภัณฑ์อาหาร จังหวัดนนทบุรี

This research was aimed to study employees’ loyalty in manufacturing industry as well as motivation influencing their loyalty. The samples were 360 employees working in the Food manufacturing industry in six districts in Nonthaburi. The questionnaire was used as a tool to collect data which were analyzed by statistics including percentage mean standard deviation. to test the hypothesis T-test one-way Anova and Multiple Regression Analysis were applied. It was found that most employees werefemale over 36 years of age with lower degrees than bachelors degrees 10000 - 15000 baht monthly income and more thansix years of work experiences. In the overall they had average motivation in performing their work in terms of incentives and supporting factors. Most employees were highly loyal to the organization as a whole namely awareness feelings and expressions respectively. The hypothesis testing determined the statistical significance level at 0 . 0 5 revealed that different genders showed different feelings however they were not different in terms of expressions perceptions and loyalty to the organization. Different ages differed in terms of expressive behavior feelings perceptions and loyalty to the organization.

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การผลิตภาชนะใส่แอลกอฮอล์เจลอุ่นอาหารที่สามารถย่อยสลายได้เองตามธรรมชาติ
การผลิตภาชนะใส่แอลกอฮอล์เจลอุ่นอาหารที่สามารถย่อยสลายได้เองตามธรรมชาติ

Nowadays container of alcohol for warm food is produced from raw material of alloy mixture of tin chromium and manganese. When the container is heated with the flame temperature at 300 c which it is burned about 10 minutes. The container is transformed into trash that it’s difficult to disintegrate for destroying the environment. This reason is that the sawdust is taken for useful and alloy substitute. Manufacturing container from the sawdust on alloy with alcohol gel substitute for warm food the process of forming is essential that mold extrusion and compression mold are designed appropriate to size shape of workpiecesafedurablesuitable work including preparing forming sawdusttest for burningpreparing synchronizationdesign work and selecting material for mold. The result of project revealed that the burning was taken about 26 minutes per piece while metal container had 15 minutes. Furthermore sawdust container was about 73.33 percent and the temperature of combustion higher than metal container about 51.88 percent. Sawdust container costs 2.45 baht per cup and lower than 51.00 percent whereas metal container costs 5 baht per cup. The rate of precipitation into process of biodegradation container from sawdust and water showed that the rate of good biodegradation was depended on precipitation into process of biodegradation.

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ผลกระทบของระบบความปลอดภัยในงานก่อสร้างที่มีผลต่ออัตราผลผลิต กรณีศึกษา : งานบุผิวผนังกระเบื้อง
ผลกระทบของระบบความปลอดภัยในงานก่อสร้างที่มีผลต่ออัตราผลผลิต กรณีศึกษา : งานบุผิวผนังกระเบื้อง

The purpose of this research is to study the effect of a safety system provided for wall tile external building activity on productivity. The safety system composed of (1) stable scaffolding system (2) providing clean and not slip walkways on the scaffold (3) installation of handrails not less than 0.90 meters in height along sides of the scaffold (4) installing safety nets around outside perimeters of the scaffolding (5) indicating working area (6) installing stairs (7) providing protection for people who works below (8) providing tools and equipments for transporting material which are safe and ready for using and (9) providing personal protective equipment for workers. Cost of the safety system is 79318 baht for a wall tile area of 385 m2 or approximately 206 baht/m2. Productivity rates for prior and after the used of safety system are 1.91 and 1.85 m2/person/day respectively. The productivity declines for approximately 3 %. In addition our study found an impact of work is a height of Building the wall tile external productivity could decrease for 6 %.

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