The study of Electronic Marketing Communication Towards Buying Decision Behavior which aims to research the consumer behavior in term of receiving message through electronic marketing communication channels. The research compares several channels of electronic marketing communication that lead to buying decision. The method is information collecting from 400 targeted respondents and data analysis by SPSS statistical program. Respondents selected the following electronic marketing communication which is the best tool for buying motivation respectively: The information search through internet by Search Engine system reason: convenience of use

The objective of this research was to design the maternity clothes on various occasions and to explore the satisfaction of wearing the maternity clothes among pregnant women. The methodology is begin with designing the maternity dress with five collections. For each collection has three ind of particular maternity dresses. All of them will be sent to a specialist for decide and pick up the best one of each collections. Then the best of them is going to be cut out and bring to ask the satisfaction. A sample of this Quasi Experimental Research were drawn from 200 of the pregnant women with over 3 months of gestational age in Chonburi Hospital and Somdej Sriracha Hospital. They will tend to have a shape enlargement of Breast Lumbar Wrist and Ankle swelling. The researchers used data analysis with statistic of Percentage and Mean. The study showed that the pregnant women who have 13 to 24 weeks of gestation are in the majority of samples. They have ages 26 to 30 years with low level of undergraduate education degree. Most of them are doing a personal job and have a monthly income of 15000 to 20000 THB. The reasons of purchasing maternity cloth are colorful and design with the beautiful pattern. They also provide comment and suggestion that the maternity cloth should add more styles such as Casual dress shirt and pant. So that it can be worn on various occasions.The majority of samples have Mean and the level of satisfaction of all wearing the maternity clothes at High range are second third fourth fifth and the first one has percentage of 3.76 3.69 3.65 3.59 and 3.54 respectively.

The purposes of this research were (1) to study the use of Integrated Marketing Communication (IMC) as a Tool in Artist’s Image Creation of True Fantasia Co. Ltd. (2) to study the Artist’s Image Creation (3) to study efficiency of the use of IMC as a Tool in the Artist’s Image Creation. The sample groups of this research were True Fantasia’s executives operation staff and fan club. In-depth interviewing is the qualitative research technique for this research. The summary and interpretation from descriptive data were used in data analysis. The research findings were as follow; 1. The True Fantasia Co.Ltd have planned for reputation management of artists via IMC(Integrated Marketing Communication) as a tools; Public relations Special events and Viral marketing. The company uses public relations via social networking for promoting artists images as the main channel. 2. True Fantasia Co Ltd. has planned for the Artist’s Image Creation by using realism and dressing up methods. 3. The efficiency of public relations via online social media is quickness and expenses saving. In additions the artist can give comments and reactions with fan club.

The aim of this research was to determine the effects of gender faculty and academic performance on the prevention of students to use to communicate on the Internet. Four hundred and thirty-three (male=225 and female=208) undergraduate students from 3 faculties including faculty of business administration and liberal arts science and agricultural technology and engineering in Rajamangala University of Technology Lanna Nan were used to fill in survey questionnaire. The results found that the gender had effected on the prevention oneself in the communication on the Internet. The male could prevent oneself more than female. In addition the student from engineering and science and agricultural technology could prevention oneself in the communication on the Internet more than faculty of business administration and liberal arts. However the academic performance had not affect on prevent oneself in the communication on the Internet. This study concluded that the prevention oneself in the communication on the Internet is affected by the gender and faculty but not the academic performance.

This study aimed to compare the differences of satisfaction between teachers and graduates in each faculty with stores to service position robe and academic robe which researcher was commissioned by the University for designing a position robe and academic robe. The sample used in this study was faculty / staff of 157 people and 143 graduate students using questionnaires as a tool for data collection. The statistics used in data analysis were percentage mean standard deviation. One-way analysis of variance and the difference is paired with Scheffe.The results showed that Most respondents in the status faculty / staff and a male. Range 31-35 years younger. The analysis compared the difference of satisfaction towards the service stores position robe and academic robe by position as Faculty / Staff and graduate were satisfied with the difference statistically significant at .05 with 11 items. Graduate satisfaction than faculty / staff with 8 items including: The exquisite tailoring. Stitches used sewing machine. Seam stitching successfully the quality of fabric mesh frieze with four branches prominently reasonable price size robe with the appropriate body and overall quality of the robe. For the other three sides by the faculty / staff satisfaction than graduates include the ease of glove management of the store and an overview of services tailor-robe. Teachers and graduates in each faculty satisfaction did not differ statistically significant at the .05 level. The results mentioned above are used to design and improve the design position robe and academic robe and to lead to tailor-made robe in the next year.