The rapid development of Information and communication Technology and the growth of Internet of Things concept accelerate the transformation of marketing environment into the era of marketing 4.0 In this era the market becomes more inclusive horizontal and social-oriented. Social media eliminate geographic and demographic barriers enabling people to connect and communicate limitlessly. Customers communicate more with each other and their decision-making process rely more on social trends. The access to wider range of news and information increases customers’ choices of purchasing and bargaining power which directly affects retailers who target the end users. The objective of this article is to review related literatures in order to study the suitability of the Omni channel retailing concept to the retail business in 4.0 marketing era. The result of this study suggests that the suitable approach for retail businesses is to do the Omni Channel retailing a multi-channel distribution approach using interconnect data and operating systems. Through this seamless channel of distribution approach customers can enjoy fast and convenient shopping experiences that suit their lifestyles as well as the customized services that increase the level engagement between customers and retailers resulting in the continuous growth of the retailing business.

The main objectives of this study were to study 1) problems of administration 2)the improvement guidelines and 3) comparing some sample groups’ comments to the overview of the administration improvement guidelines by the uses of modern technology and social network for people services of the police hospital. This study was a survey research using questionnaires which passed through quality including validity check and reliability check at 0.89 level. Total samples of 625 were patients receiving all outpatient services calculated by taro Yamane’s formula at the confidence level 94% The 458 sets of questionnaire were collected equal to 73.28% of the total samples. Statistics used in this study were percentage mean standard deviation and t-test. The study results showed that 1) the main problem was the Police Hospital operating by bringing modern technology and social network for people services is lack of an endeavor and care for the people; 2) the main improvement guidelines is the top executives of the police hospital should create knowledge understanding and be a good role model serving people with honestly endeavor and empathy. Meanwhile Police Hospital should set policies and plans which are clear and continuous to use modern technology training and develop all staffs to be ready for effective communication by using modern and universal hardware/software technology and social network for people services; 3) males and females undergraduate and bachelor’s degree or higher have no different opinions on the overall management improvement approach.

From the past many organizations have been severe impacted to their business continuity from unexpected disruptions or disasters. Disruptions to the business can result in company damage and failure. Therefore it is necessity for all organizations to establish and to apply a business continuity management (BCM) system based on ISO 22301 appropriate to its needs. It has been developed to protect against the likelihood of occurrence and recover from major incidents resume critical business activities and speed up the return to normal operations. This article is aim to study on the academic documents relevant literatures and to combine its knowledge about ISO 22301 with full explanation of BCM concept. Under the framework of ISO 22301 the process will be driven effectively to the success by 3 key factors starting from the executive management’s encouragement with its own set of goal in gearing forward to the BCM system. With full knowledge and clear understanding the BCM team will play a major role to ensure that a crisis management framework is consistent with best practice. All levels of staff members are fully aware of their role within the system and able to implement successfully with full co-operations and the opportunity to continuously improve company business culture. Lastly a recognized benchmark of good practice in BCM operation by one organization in Thailand has been mentioned as an example herewith. It goes without any doubts that it will be useful for other organizations those who like to follow and apply into good practice in accordance with the ISO 22301 effectively.

The objectives of this research were 1) to study the guidelines for Administration of Rajamangala University of Technology Phra Nakhon towards Digital University 2) to study the policy recommendation of the executive for the administration towards Digital University. The researcher proceed this research with the Exploratory Sequential Design one type of the mixed research method which is firstly conducted with Qualitative Research through the recommendation form the interview of the executive in order to create the questionnaires. Then it is processed statistical data with package program for approving the conclusion result of the Qualitative Research in order to have the more complete conclusion of research. The research indicated that the Executive give recommend of the guidelines for Administration towards Digital University as follows: 1) Guideline for Human Resources Management; the university must have personal with knowledge Skills of using technology and language and must maintain the human resources with knowledge. The head for the university must be modern personality to the key of Digital University. 2) Guideline for Financial Management; the university must have sufficient budget for Digital University Policy proceeding Earn money from education and research grants and also have an investment for procurement in order to be ready not less than other universities 3) Guideline for Organization Management; the university must be proactive management provide policy of using Digital University. The administration of any matters which must use the more digital technique. Must create good governance system and the management towards a quality organization and prepare physical plan to develop the university. 4) Guideline for Material and equipment Management; the university shall have the more an investment in worth materials have the equipment enough for the officers. The infrastructure should be ready and should be rent instead of purchase because of easy to manage. 5) Guideline for Information Technology Management; the university shall use the Information Technology System to manage in every activities in order to reduce paper with the same information such system must be sufficient efficient stable and safe. The university should support the use of this system to officers

This research aims to study perception and understanding about being a digital university and to study and analyze the factors that affect digital university. There are benefits to be given as a guideline in determining the direction of university operations in line with future change conditions. And it is a way to develop a university into a digital university. Population used in this study was 1250 people from staffs at Rajamangala University of Technology Phra Nakhon. The sample consisted of 339 questionnaires. Collected data were analyzed using the frequency distribution percentage mean and standard deviation. Initially the researcher has studied factors that affect the development of the university into a digital university based on data and theories. After that the researcher conducted a survey with the sample group. The results showed that : 1.People who have ever perceived information about being a digital university about 74.04%. Overall the response correctly was 78.73% on average and more than 3 items were correct in 5 items totaling 228 persons representing 90.84%. 2) Opinions on the factors affecting the development of the university into a digital university as a whole was classified in a high level the average was 4.18. When considering each aspect showed that the significant factors in a highest level were the management of the organization the average was 4.26 and the structure of digital technology within the university the average of 4.25 respectively. Significant factors in a high level were personnel average 4.15 and teaching quality were 4.07 respectively. When considering each item showed that the significant factors in a highest level were 1) the efficiency of the Internet and wireless internet 2) the support budget 3) the digital skills of the personnel in the operation. And the ability of teachers to use digital technology in their teaching and 4) Classroom / Laboratory Supported for Digital Technology. Therefore universities should: 1) Give importance to knowledge building and attitudes. Accurate to prepare personnel for a digital university. The cover every unit in the University to encourage adaptation to ready for change to be a digital University. 2) And set policies that are digitally linked to all university visions and strategies; The Including to clear operational framework linked to the mission. 3) Manage the digital structure of the digital system in a systematic and current develop high-speed internet and high-speed wireless internet to provide stability and signal coverage for all areas of campus. 4) There are many of IT personnel who are knowledgeable enough to meet the needs of university departments. IT staff must be able to provide advice modify or facilitate the use of IT to personnel and students. 5) There should be a technology-based curriculum. To provide students with the skills to use a variety of technologies. Can be used in the occupation and the labor market. In addition should also develop a classroom that supports digital technology to keep pace with the changing world society.