The purposes of the study on internal factors affecting employee team working at a real estate company listed on the stock exchange were to 1) organization internal factors of employees working at a real estate company listed on the Stock Exchange of Thailand 2) employees’ team working at a real estate company listed on the Stock Exchange of Thailand and 3) factors affecting employees’ team working at a real estate company listed on the Stock Exchange of Thailand. The research data were collected from a questionnaire and statistically analyzed by percentage mean (σ) standard deviation Spearman rank correlation coefficient test and stepwise regression analysis of independent variables on dependent variables. According to the research (1) the general data analysis revealed that most population of the real estate company listed on the stock exchange was female 62 persons accounting for 55.4% 66 persons aged 31-40 years of age accounting for 58.9 % 89 persons accounting for 79.5% holding bachelor degrees and 55 people accounting for 49.1 % having less than 3 years’ work experience. (2) As for the results on the analysis of the organization internal factors it was found that internal factors within the organization were at high levels. When considering individually it could be categorized in descending order as follows Values (μ = 4.27) Skills (μ = 4.25) Personnel (μ = 4.20) Structure (μ = 4.20) Management ( μ = 4.18) System ( μ = 4.17) and Strategy ( μ = 4.04) respectively. (3) Concerning the team working factors the overall result was at a high level. When viewing individually in descending order it was revealed as follows: Cooperation ( μ = 4.20) Communication (μ = 4.11) Correspondence (μ = 4.10) Creativities (μ = 4.06) Continuous improvement (μ = 4.01) respectively. The organization internal factors in terms of values personnel skills and management affected on team working of employees at a real estate company listed on the stock exchange with statistical significance at the level of .05

Elephant tourism is very famous in Thailand but it can pose difficulties regarding ethical issues from an animal welfare stand point. In order to address the problem it is important for marketers to have tourists understand the real meaning of elephant camp activities. With the goal of making the highest productivity use of marketing communication (MC) tools for elephant camp business the focus of this study is to examine the productivity from different kinds of MC tools and purchasing decisions of tourists in relation to Thai elephant camp’s services and products involving a case study of Ayutthaya Elephant Palace & Royal Kraal. This study employs qualitative method to cluster the data by in-dept interview from two administrators of the elephant camp 20 Thai tourists three foreign tourists and eight tourist guides. The results show a preference in order for purchasing the elephant camp’s services and products from public relations personal selling sale promotion and advertising respectively. In addition most of the key informants agree that mass media and social media are the most powerful MC tools. On the other hand advertising through brochure billboard and poster is less effective than other MC tools. Along with content marketing MC tool selecting is one of the important ways to turn Thailand’s elephant tourism into a more successful industry.

The objectives of this research were to study 1) the marketing mix factors of choosing derlers of Japanese imported wind instruments 2) consumer loyalty of choosing derlers of Japanese imported wind instruments and 3) to study the influence of marketing mix factors in choosing derlrs of Japanese imported wind instruments. The sample group was 240 consumers who chose to use sales representatives Japanese imported wind instruments. The questionnaire was used to collect data in the metropolitan areas. The data were analyzed using statistics including frequency percentage mean standard deviation and multiple regression analysis which was applied to test the hypothesis. The study result indicated that most respondents were males aged between 31 - 40 years old working as engineers earning monthly income averaged between 20001 - 40000 baht. The marketing mix factors of Japanese imported tools dealers in terms of the distribution channel was considered highest followed by the price process personnel product physical characteristics and the marketing promotion respectively. Regarding the consumer loyalty in choosing Japanese imported wind instrument dealers the highest was word of followed by the price sensitivity purchasing intention and claim behavior respectively. The hypothesis testing reveal that the marketing mix factors in terms of price did influence the loyalty in all aspects namely word of mouth purchasing intention price sensitivity and claim behavior. Therefore the hypothesis was accepted. The marketing mix factor related to product had no influence on loyalty in every aspect such as word of mouth purchasing intention price sensitivity and claim behavior. Therefore the hypothesis was rejected. The marketing mix factor related to the process and price that influenced the consumer loyalty towards word of mouth in choosing dealers of Japanese imported wind instruments. The marketing mix factors related to price sales staff and distribution channels influenced the consumer loyalty in choosing dealers of Japanese imported wind instruments. The marketing mix factors related to price sales staff and process influenced the consumer loyalty and price sensitivity in choosing dealers of Japanese imported wind instruments. The marketing mix factors related to the physical characteristics price and marketing promotion influencing consumer loyalty claim behavior and promotion in choosing dealers of Japanese imported wind instruments.

a. The purposes of the study on sustainable marketing development of the hand-woven loincloth products were to explore the buyers’ personal factors of loin products loincloth products marketing the habit of buying Thai tradition children’ clothing and to study the relationship between personal information of buyers of loin products and the marketing of loincloth products including Thai childrens clothing. And the buying habit on Thai childrens clothing. The crosstabs were administered by using the method of convenience sampling to obtain 200 samples at the event called OTOP City 2017 at Muang Thong Thani and Crafts Bangkok 2018 at Bangkok International Trade & Exhibition Center. b. Concerning the selection of samples in this study non-probability sampling method and random or convenient sampling were applied for the reason that they were suitable to access the samples to provide information related to the issues required by the research. Moreover the samples selected often cooperated to provide information more easily. Since the duration and budget of the study were limited the random sample selection was then appropriate for this study. c. The results of the study on the personal factors of the buyers of loincloth products showed that the majority were female aged 35-55 years old with the family income around 20000 - 35000 Baht per month. Most had bachelors’ degrees and worked for private companies and had two children. d. The results of the study revealed the marketing of loincloth products related to traditional Thai clothing sets Thai childrens clothing style and the detailed technique of Thai children clothing. e. Concerning the traditional Thai clothing sets it was found that the samples chose to use the loincloth (100% cotton) as a separate piece (blouses pants shirts’ and skirts) with solid colors such as blue dark blue light blue and bluish green. f. Related to the patterns of Thai children’s clothing style it was found that the samples liked the childrens clothes with collars with short sleeves. g. Regarding the details or techniques of Thai children clothing the samples chose to buy clothes with pockets but without belt ears or crotches. They were supposed to be cylindrical shorts or long-leg pants balloon skirts at knee length or knee cover length. h. As for the decoration materials it was found that the samples liked clothing with plastic buttons (with holes) and invisible plastic zippers. i. The study result on the purchasing behaviors revealed the buying places to buy Thai childrens clothes including clothing stores and shopping malls. Most opportunities to wear and reasons for buying were because they needed to wear to schools and the clothes were also comfortable to wear as well as the price was reasonable 301-500 baht per set. j. The results of the study on the buyers’ personal information of loincloth products classified by the fabric revealed that Thai childrens clothing made of loincloth fabric (100% cotton) was preferred by female private company employee buyers aged 35-55 years old with their monthly income of less than 20000 baht and had two children. k. The results of the study on the buyers’ personal information of loincloth products classified by the clothing style revealed that Thai childrens clothing made of loincloth fabric (100% cotton) was preferred by female private company employee buyers aged 35-55 years old with bachelors’ degrees with their monthly income of less than 20000 baht and had one child. l. The results of the study on the buyers’ personal information of loincloth products classified by colors revealed that Thai childrens clothing made of loincloth fabric (100% cotton) had solid colors preferred by female private company employee buyers aged 35-55 years old with their monthly income of less than 20000 baht and had two children. m. The results of the study on the buyers’ personal information of loincloth products classified by the clothing collars revealed that round-collar shirts were preferred by female private company employee buyers aged 35-55 years old with bachelors’ degrees with their monthly income of 20000– 35000 baht and had two children. n. The results of the study on the buyers’ personal information of loincloth products classified by the clothing sleeves revealed that short-sleeved shirts were preferred by female private company employee buyers aged 35-55 years old with bachelors’ degrees with their monthly income of 20000– 35000 baht and had two children. o. The results of the study on the buyers’ personal information of loincloth products classified by the clothing pockets revealed that the clothing with patched pockets were preferred by female private company employee buyers aged 35-55 years old with bachelors’ degrees with their monthly income of 20000– 35000 baht and had one child. p. The results of the study on the buyers’ personal information of loincloth products classified by the belt ears revealed that female private company employee buyers aged 35-55 years old with bachelors’ degrees with their monthly income of 20000– 35000 baht preferred the clothing without belt ears and they had two children. q. The results of the study on the buyers’ personal information of loincloth products classified by the clothing crotches revealed that female private company employee buyers aged 35-55 years old with bachelors’ degrees with their monthly income of 20000– 35000 baht preferred the clothing without the clothing crotches and they had two children. r. The results of the study on the buyers’ personal information of loincloth products and style classified by the short or pant styles revealed that cylindrical shorts or pants were mostly preferred by female private company employee buyers aged 35- 55 years old with their monthly income of less than 20000 baht and had one child. s. The results of the study on the buyers’ personal information of loincloth products and style classified by the length of shorts or pants revealed that female private company employee buyers aged 35-55 years old with their bachelors’ degrees and monthly income of less than 20000 baht and had one child mostly preferred long- leg pants. t. The results of the study on the buyers’ personal information of loincloth products and style classified by the skirt style revealed that female private company employee buyers aged 35-55 years old with their bachelors’ degrees and monthly income of less than 20000 baht and had two children mostly preferred balloon styled skirts. u. The results of the study on the buyers’ personal information of loincloth products and style classified by the length of the skirts revealed that female private company employee buyers aged 35-55 years old with their bachelors’ degrees and monthly income of 20000– 35000 baht and had one child preferred knee cover length skirts. v. The results of the study on the buyers’ personal information of loincloth products and the decoration materials classified by the clothing buttons revealed that female private company employee buyers aged 25-35 years old with their bachelors’ degrees and monthly income of 20000– 35000 baht and had one child preferred buttons without stems (with holes). w. The results of the study on the buyers’ personal information of loincloth products and the decoration materials classified by the clothing button materials revealed that female private company employee buyers aged 25-35 years old with their bachelors’ degrees and monthly income of 20000– 35000 baht and had one child preferred plastic buttons. x. The results of the study on the buyers’ personal information of loincloth products and the decoration materials classified by the clothing zippers revealed that female private company employee buyers aged 25-35 years old with their bachelors’ degrees and monthly income of 20000– 35000 baht and had one child preferred invisible zippers. y. The results of the study on the buyers’ personal information of loincloth products and the decoration materials classified by the zipper materials revealed that female private company employee buyers aged 25-35 years old with their bachelors’ degrees and monthly income of 20000– 35000 baht and had one child preferred plastic zippers. z. The results of the study on the buyers’ personal information of loincloth products and the buying behavior classified by the buying location revealed that female private company employee buyers aged 25-35 years old with their bachelors’ degrees and monthly income less than 20000 baht and had two children. aa. The results of the study on the buyers’ personal information of loincloth products and the buying behavior classified by the buying opportunities revealed that female private company employee buyers aged 35-55 years old with their bachelors’ degrees monthly income of 20000– 35000 baht and had one child. bb. The results of the study on the buyers’ personal information of loincloth products and the buying behavior classified by the buying reason revealed that female private company employee buyers aged 35-55 years old with their bachelors’ degrees monthly income of 20000– 35000 baht and had one and two children preferred to buy comfortable clothing. cc. The results of the study on the buyers’ personal information of loincloth products and the buying behavior classified by the product price revealed that female private company employee buyers aged 35-55 years old with their bachelors’ degrees monthly income of 20000– 35000 baht and had two child preferred 301 – 500 baht per clothing set.

The research objectives were aimed to scrutinize problems of quality control in accounting firms for accounting services in Nonthaburi. The samples used in this study were 105 accounting firms registered with the Department of Business Development with the business purpose was to provide accounting services in Nonthaburi province. The statistics used in data analysis were frequency distribution percentage mean standard deviation t-test and one-way ANOVA; then Least Significant Differentiation (LSD) was applied to test each pair. The results revealed that most chief accountants were 41-50 years old female with bachelors’ degrees and had more than eight years’ work experience. Most accounting firms were limited companies with the work duration period of serving 6 to 10 years with 1 to 5 employees and at least 50 customers. They had not been certified according to the announcement of the Department of Business Development. The overall problems regarding the quality control were relatively high. The highest aspect was related to ethics followed by the management responsibility within the accounting firms and work operation. Based on the hypothesis testing different ages and types of accounting had different opinions on quality control issues at 0.05 statistically significant difference; and different genders education levels experiences and work tenures number of employees number of customers and accreditation of accounting firms did not differ in terms of available opinions. ง Concerning problems regarding quality control in accounting firms employees should be promoted to enhance their knowledge and performance understand the quality assurance system of accounting firms. Also The Department of Business Development should provide trainings for accountants working for the accounting firms in order to achieve effective implementation and obtain higher potential for extra accounting quality.