The purposes of this research are 1) to create computer multimedia through the Internet teaching tool for lighting for broadcasting course (undergraduate level) 2) to develop and to find out quality the create computer multimedia through the Internet teaching tool for lighting for broadcasting course (undergraduate level) and to achieve efficiency according to a set of 90/90 criterion. The samples for this study were 48 second year students of Bachelor of Technology Program in Radio and Television Broadcasting Technology studying this course in the first semester of 2011 academic year at Rajamangala University of Technology Phra Nakhon. The samples were selected by simple random sampling. The research tools used are the computer multimedia through the Internet an achievement test evaluation forms for quality assessment. Statistics used for analyzing the data were percentage and mean. The results of the study revealed that the computer multimedia instruction through the Internet was ranked as a very good level by content experts and as a very good level by educational technology experts and had its efficiency of 94.80/96.60 it was higher than criteria set 90/90

This research aims to study influence of factors on crisis communication in tourism and integrated marketing communication of entrepreneurs and foreign tourists. This study is quantitative research by survey using end-closed questionnaires with data collecting from 400 foreign tourists and 400 entrepreneurs. The statistics used for data analysis by descriptive analysis include Frequency Distributions Percentage Mean Standard deviation. And analyze The Linear structural equations modeling by LISREL. The research results showed that the foreign tourists expected that during the crisis Thailand should ensure the safety of tourists. The most suitable integrated marketing communication tool after crisis is country identities. From entrepreneurs’ side they also expected that the entrepreneur should be communicated directly with officer in charge during the crisis about sale promotion and changed tourism program for safety. Also the most suitable integrated marketing communication tool after the crisis is internet. The linear structural equation modeling of either group is consistent with the empirical data. Thailand reacted to the crisis occurred rapidly by using the two-way communication to provide information to tourists best describe crisis communication at 87 percent. On the other hand marketing promotion best describe integrated marketing communication at 74 percent.

The purposes of this study were to compare the progress in Thai enunciation skill of students at Rajamangala University of Technology Rattanakosin Wangklaikangwon Campus before and after using electronic medias and to find out freshmen’s attitude toward using electronic medias to develop Thai enunciation skill . The sample was 40 freshmen of Rajamangala University of Technology Rattanakosin and taking Thai for communication course in the first semester of the 2011 academic year. The study was carried out for 1 month by learning plan with the teacher before practicing unlimited time by themselves with the electronic medias 10 times with researcher consultation. The research instruments were 1) the electronic medias to develop Thai enunciation skill 2) the pre-test and post-test of reading 3) attitude questionnaire. The data were statistically analyzed using percentage by formula E1/ E2 and t-test The results of the study revealed that the Electronic Medias average percent effective E1/E2 is 80.15/88.90 after using E–learning the progress in Thai enunciation skill of the freshmen increased at the .05 level of significance and the freshmen’s attitude towards using electronic medias to develop Thai enunciation skill was very good.

The purposes of this research was to study’s students’ learning achievement and to study’s students’ satisfactory towards a Video Program instruction. The population of 30 students who studies the introductory physics at Faculty of Science and Fisheries Technology in the 2nd semester academic year 2011. There were three instruments used for collecting data. The instrument include of Dynamic Physics on the Methods of Teaching by Video Program the pretest–posttest questionaires to investigate learning achievement the students’ satisfaction check–list. The statistic employed for data analysis were percentage mean standard deviation (SD) and t-test dependent samples. The results showed that the study’s students’ learning achievement progress after using a video program were higher at the .05 level and the students’ satisfaction towards a Video Programinstruction were generally high (M = 4.23 SD= 0.42). From this research Videos Program could be used to study in other topics of physics or other subjects later.

The objectives of this study were to (1) investigate entrepreneurs’ needs for preferable qualifications of trainees in the field of English for International Communication and (2) to compare those among entrepreneurs. The data were collected by using a sample consisting of 3 groups including government organizations private enterprises and self-employed business (nine organizations). The tool of this study was questionnaires for 3 topics including academic competence moral and human relationship. The results showed that the entrepreneurs’ needs were at high level to preferable qualifications of trainees in the field of English for academic competence moral and human relationship to increase their know ledge for developing themselves to work in organization honestly and to be friendly with other people and colleague in their work places respectively.In addition comparing needs for trainees’ preferable qualifications among government organizations private enterprises and self-employed business showed that there was no significant difference (P? 0.05). This study concludes that the entrepreneurs’ needs for preferable qualifications of trainees in the field of English for 3 groups were to increase their knowledge for developing themselves to work in organizations honestly and to be friendly with other people and colleague in their work places.