จำนวน Repository ( 771 )

ผลกระทบของคุณสมบัติ การปฏิบัติงาน และจรรยาบรรณ ของผู้ตรวจสอบภายในที่มีอิทธิพลต่อความอยู่รอดอย่างยังยืนของบริษัทจดทะเบียนในตลาดหลักทรัพย์แห่งประเทศไทย
ผลกระทบของคุณสมบัติ การปฏิบัติงาน และจรรยาบรรณ ของผู้ตรวจสอบภายในที่มีอิทธิพลต่อความอยู่รอดอย่างยังยืนของบริษัทจดทะเบียนในตลาดหลักทรัพย์แห่งประเทศไทย

This study was aimed to explore effects of internal auditors’ qualifications work performance and ethics on sustainable survival of listed companies in the Stock Exchange of Thailand. 202 Internal auditors of listed companies in the Stock Exchange of Thailand were asked to respond to the questionnaire used as a research tool. The statistics used in the data analysis were frequency percentage mean standard deviation multiple correlation analysis and multiple regression analysis. The results of the study showed that in the overall the internal auditors of listed This study was aimed to explore effects of internal auditors’ qualifications work performance and ethics on sustainable survival of listed companies in the Stock Exchange of Thailand. 202 Internal auditors of listed companies in the Stock Exchange of Thailand were asked to respond to the questionnaire used as a research tool. The statistics used in the data analysis were frequency percentage mean standard deviation multiple correlation analysis and multiple regression analysis. The results of the study showed that in the overall the internal auditors of listed This study was aimed to explore effects of internal auditors’ qualifications work performance and ethics on sustainable survival of listed companies in the Stock Exchange of Thailand. 202 Internal auditors of listed companies in the Stock Exchange of Thailand were asked to respond to the questionnaire used as a research tool. The statistics used in the data analysis were frequency percentage mean standard deviation multiple correlation analysis and multiple regression analysis. The results of the study showed that in the overall the internal auditors of listed companies in the Stock Exchange of Thailand were in highest level in terms of opinions concerning internal auditors’ qualifications work performance and ethics on sustainable survival of listed companies in the Stock Exchange of Thailand. Regarding each aspect of the opinions the overall and individual opinions on the sustainable survival of listed companies in the Stock Exchange of Thailand were expressed at the highest level including the achievement of organizational goals related parties’ acceptance and trust and competitive advantage. Based on the relationship analysis and the impact it was found that 1 ) the qualifications of the internal auditor had a positive relationship and impact on the overall sustainable survival of listed companies in the Stock Exchange of Thailand and 2) the work performance of internal auditors had a positive relationship and impact on the overall sustainable survival of listed companies in the Stock Exchange of Thailand. In summary the qualifications and performance of internal auditors were positively related and had an impact on the sustainable survival of listed companies in the Stock Exchange of Thailand. Therefore companies should focus on internal auditors’ qualifications and work performance to make the organization more competitively advantageous and more accepted by those who got involved and able to achieve the goals which can enable the organization to succeed and survive sustainably.

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เครื่องมือสื่อสารทางการตลาดของธุรกิจปางช้าง กรณีศึกษาวังช้างอยุธยา แลเพนียด
เครื่องมือสื่อสารทางการตลาดของธุรกิจปางช้าง กรณีศึกษาวังช้างอยุธยา แลเพนียด

Elephant tourism is very famous in Thailand but it can pose difficulties regarding ethical issues from an animal welfare stand point. In order to address the problem it is important for marketers to have tourists understand the real meaning of elephant camp activities. With the goal of making the highest productivity use of marketing communication (MC) tools for elephant camp business the focus of this study is to examine the productivity from different kinds of MC tools and purchasing decisions of tourists in relation to Thai elephant camp’s services and products involving a case study of Ayutthaya Elephant Palace & Royal Kraal. This study employs qualitative method to cluster the data by in-dept interview from two administrators of the elephant camp 20 Thai tourists three foreign tourists and eight tourist guides. The results show a preference in order for purchasing the elephant camp’s services and products from public relations personal selling sale promotion and advertising respectively. In addition most of the key informants agree that mass media and social media are the most powerful MC tools. On the other hand advertising through brochure billboard and poster is less effective than other MC tools. Along with content marketing MC tool selecting is one of the important ways to turn Thailand’s elephant tourism into a more successful industry.

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ความพึงพอใจของผู้ใช้บริการกองคลัง มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร
ความพึงพอใจของผู้ใช้บริการกองคลัง มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร

The objectives of this study were to 1) study the satisfaction of users of the Treasury Division Rajamangala University of Technology Phra Nakhon and 2) to compare the satisfaction of users of Rajamangala University of Technology Phra Nakhon according to their personal classification. Thedata were collected from a sample of 214 people. The tool used for collecting data was a questionnaire and the data analysis was performed using frequency percentage mean standard deviation and One-Way ANOV). Scheffe was applied to test the differences of each pair. The results of this research revealed all four aspects of the satisfaction of users of the Treasury Department of Rajamangala University of Technology Phra Nakhon which included the: staff service process of service process facilities and service quality at a moderate level.

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