จำนวน Repository ( 771 )
การขยายโอกาสทางการตลาดผลิตภัณฑ์ SME กลุ่มสมุนไพรไทยเพื่อผิวพรรณในเขตกรุงเทพมหานคร
The research of “Market Opportunity for SME Thai Herbal Skincare Product in Bangkok Metropolitan” is a qualitative research. Research objectives are: 1) to study Thai Herbal skincare product in Bangkok metropolitan affect to market opportunity and its expansion 2) to analyze SME Thai herbal skincare systems that affect to market expansion. Samples using were 3 groups of Thai Herbal skincare product stand for grade A B and C while high quality stand for grade A Thai Herbal skincare product for medium quality stand for grade B and Thai Herbal skincare product in low quality stand for grade C. Market expansion were tested among 3 groups of population those were adolescence middle-aged and elderly by in-depth interviews under Delphi Techniques with 17 samplings in area of the effectiveness and product system of herbal skincare product grade A B and C. Data collected were by questionnaire with open-ended questions technique collected for 3 rounds. Data analyzing using median mode and interquartile range (IR). The research was found that: 1) the effectiveness quality in SME Thai herbal skincare product has related to market opportunity in high range 2) the administrative system of SME Thai herbal skincare product has related to market opportunities in moderate range 3) factors affecting to market expansion were such as quality followed pharmaceutical standard raw materials standard affect to marketing the expansion in high level. While product laboratory tested and consumer protection affected to market expansion at moderate level.
การตัดสินใจซื้อเมล็ดพันธ์ุข้าวของสมาชิกสหกรณ์การเกษตร ท่าเรือ จากัด จังหวัดพระนครศรีอยุธยา
The purpose of this study is to observe the value information in order to set up decision making in varieties selection for from farmers in Tharua Agriculture Cooperative Ltd. of Ayutthaya Province. This research use questionnaires as the medium to collect the information from 160 target consumers. As the result of the research this can be concluded as follows; Most of the target consumers are male gender age 14 – 50 years old and educated in Primary School including rice farming worker who have earnings below 10000 baht per month. This target group is very concerning on the factor that show product’s marketing image and products as well as the price and the purchasing locations of products but not very much From the research it shows that consumers of rice seed is concerning on marketing factors as follows. The result shows that consumers of rice seed purchase the product because of the image officials products are reliable quality packaging and brand of the products. Price factors for the research we can tell that the consumers variable methods of payment available including cash credit card etc. and the prices are suitable with quality of the products. ง Purchasing location from the research it shows that consumers of rice seed is very easy to buy where to buy close to home released in the right moment. Merchandise factor as rice seed of Tharua Agriculture Co-operative Ltd. use loans in order to advertise their products which affects buying decision staff recommendation the exhibit has made clear pay more attention at the highest level. Down from a premium price tag outdoor shows. And has organized various to assist in the promotion of cooperatives. Consumers can get information on the local newspaper. And radio at least.
พฤติกรรมการบริโภคและการออมไว้ในยามฉุกเฉินของครัวเรือน ภายใต้ความไม่แน่นอนของรายได้ กรณีศึกษา : เกษตรกรชาวสวนทุเรียน จังหวัดนนทบุรี
This paper investigates household behavior with regard to consumption and precautionary saving under income uncertainty for durian farmers in Nonthaburi Province using both quantitative and qualitative research methods. A sample of 300 famers provides data collected by questionnaire and examined using the descriptive statistics of percentages mean and standard deviation as well as the inferential statistics of Pearson correlation and multiple regression analysis. The results show that durian farmers have an average income of 1039939.66 Baht per year and average debt of 574871.10 Baht per year. Focusing on precautionary saving behavior durian farmers save approximately 1000 to 5000 Baht per month by way of bank accounts premium saving bonds and human financial assets. In addition they exhibit a medium level of knowledge about philosophy of Sufficiency Economy including saving. However no relationship is found between level of saving and education. Hence the government should increase durian farmers’ knowledge concerning Sufficiency Economy including saving thus embracing improved human well-being as a developmental goal
การศึกษาและพัฒนาวัสดุกันกระแทกจากกระดาษเคลือบน้ำยางพาราด้วยวิธีการปั้มตัดขึ้นรูป ในงานบรรจุภัณฑ์ สำหรับผลิตภัณฑ์แก้วและเซรามิค
In the rubber situation The problem has accumulated. All sectors are mobilized. The idea is to solve the problem of falling rubber prices. Or the output overflow. Overpriced The rubber growers. Have been affected by the same. This is a problem that many sectors. Trying to find a way out Research or development Products that can be used to produce rubber. It is another way to alleviate the suffering of farmers. The characteristics of rubber processing. There are many types of rubber raw rubber rubber and rubber. And have specific properties in themselves. The obvious is flexibility. Rubber quality in each production source is not equal. It is a problem of creating products with many components of rubber. But many of the products do not require the quality of the rubber. The problem is less. Such as shockproof materials in various packaging. Especially the material inside the packaging. For glass and ceramic products Only flexible features are needed. The rubber coating on the material has been invented many experiments. Be it on wood on fabric etc. as well as paper. But rubber coating on paper. To use for such purposes. It is made to be shockproof material by means of the pump in the packaging. There is no such trial. Researchers have the idea to study and develop the process. Cushioning material from rubber coated paper. To be suitable for packaging applications for glass and ceramic products. With regard to the ability to actually use. Value for money. Industrial production The satisfaction of the consumer. And the standard of packaging. The researcher found that. Applying the varnish on three variables and mixing the three compounds results that if the coating is applied on a material with a resilient property it will increase the elastic properties of the material. Corrugated paper is particularly suitable because the rubber can be inserted into the corrugated paper inside the corrugated paper. The test results are very good. Satisfaction I found that the content provider is very satisfied with the format and usage. But in weight it is also a problem because of the water that makes the weight of the packaging. The researcher should consider that the weight of rubber latex should be improved.
การถ่ายทอดเทคโนโลยีเว็บไซต์นวัตกรรม สื่ออิเล็กทรอนิคสู่กลุ่มนักเรียนในโรงเรียนประถมศึกษาจังหวัดชายแดนภาคตะวันออกเพื่อส่งเสริมนิสัยรักการอ่านของเยาวชนไทย
This research aims to 1) To study the demand for website electronic innovation of student in primary schools in the the eastern provinces 2) to develop a website to teach. Innovative electronic media to promote the love of reading among students in primary schools in the eastern provinces 2) to develop a website to teach. Innovative electronic media to promote the love of reading among students in primary schools in the eastern provinces 3) to transfer technology to students in elementary school eastern provinces. Experimental research using a questionnaire validated by experts in the collection of quantitative data from a study of 35 people. To analyze the process by com to analyze the process by computer software using the mean and standard deviation the research found that ; 1. Innovative web based tutorial lessons in Thailand. Overall the students were demanding site. Electronic innovations are included in the image at the highest level. When considering the needs of the students with innovative teaching lessons. students Learning is fun not boring at the very highest level. 2. The development of innovative teaching lessons Site in Thailand. Appropriate on the basis of an expert assessment at the level most appropriate. And were interested to learn about innovative media sites as a whole at a high level. Considering it was found that students are interested in learning about innovative media teaching Thailand grade level. In most 3. The transfer of technology to students in elementary schools found that Eastern provinces students in the overall interest and willingness to learn at a high level. However when considering the students were interested in learning about how to play educational puzzles in most. 4. Assessment of the satisfaction of the technology. Students interested in an overview and intends to remain at the highest level. However when considering that the innovative teaching lessons. students Learning is fun not boring at the very highest level.