This research aims to study the relationship between profitability which included gross margin operating margin net profit margin return on assets return on equity and earnings per share and price to earnings ratio and dividend yield. The data were collected from financial statements and the annual reports of the companies listed on the Stock Exchange of Thailand (SET100). The top three companies selected should yield a maximum registered capital of each business category from the 1st January to the 31st of December during 2012 and 2015. 20 companies were chosen. The statistics used in the data analysis were descriptive and analyzed by arithmetic mean maximum minimum Standard Deviation and Pearson Correlation Coefficients to describe the characteristics of the collected data. The results of the study revealed that profitability gained from the gross margin operating margin net profit margin return on assets and return on equity. The earnings per share ratio were related to the price to earnings ratio and dividend yield at the reliability level of 95% and 99%.

The purposes of this research were to study personal information work motivation organization commitment compared according to demographic characteristics and influence of work motivation towards organization commitment of Y generation employees working for domestic high-speed service providers. 160 Y generation employees working for domestic high-speed service providers were the samples. The questionnaire were distributed on-line and analyzed by descriptive statistics including the frequency percentage mean and standard deviation t-test F-test One-way ANOVA Persons Product Moment Correlation Coefficient and multiple regressions. The results revealed that the employees’ who were different in terms of marital status and work tenure had different organization commitment. The employees with different gender age education and income did not differ in terms of their organizational commitment. In the overall the level of corporate commitment was very high; the relationship between motivation and organizational commitment positively correlated and had the influence on Y generation employees’ organizational commitment at the 0.05 level of significance.

This research was aimed to analyze work performance classified by personal information to investigate internal factors of support personnel work performance and influence of internal factors affecting work performance of the support personnel at Rajamangala University of Technology Phra Nakhon. The population used in this study was 693 staff working at Rajamangala University of Technology Phra Nakhon Bangkok. The sample size was determined by Craig and Morgan method to draw out 250 samples. The research instrument was a questionnaire constructed by the researcher to collect data manually. The data obtained from the questionnaire were analyzed using percentage mean standard deviation and T-test F-test ANOVA Pearson coefficient and multiple regression analysis. The research revealed the results as follows. Work performance of the support personnel of Rajamangala University of Technology Phra Nakhon in the overall was at high level with the mean Organization factors of the support personnel of Rajamangala University of Technology Phra Nakhon in the overall was at high level with the The results of the study on personal factors agreed with the overall performance of Rajamangala University of Technology Phra Nakhon personnel. It was found that the status salary and educationhours and working centers were significantly different .

The purposes of this research were to study attitudes towards work organizational atmosphere and relationship between attitudes towards work organizational atmosphere and work participation of the Government Lottery Office employees. The research sample consisted of 260 Government Lottery Office employees drawn from probability sampling and simple random sampling. The statistics used for data analysis were frequency percentage mean standard deviation and Pearson product moment correlation coefficient. The study results indicated that the Government Lottery Office employees’ attitude was at a high level. When considering each aspect it was found that attitude regarding work performance had the highest average value and work participation was also at high level. It was found that accepting assigned responsibilities had the highest average value. The results of the hypothesis testing revealed that in the overall the attitudes towards all aspects and the organizational atmosphere positively correlated with the Lottery Office employees’ work participation statistically significant at the 0.01 level.

This research aims to study a model of marketing strategic towards generationmillennials customers’ buying decision using food delivery application and to present model of marketing strategic towards generationmillennials customers’ buying decision using food delivery application. The mixed methods approaches of quantitative and qualitative research methods were used. In qualitative research method using in-depth interviews with 11 respondents and quantitative research in which questionnaire was used as an instrument to collect data from 400 populations of generation millennials customer living in Bangkok who order foods through food delivery application. Statistics for data analysis included frequency percentage average standard deviation exploratory factor analysis (EFA) The results indicated that most of the respondents were women with a bachelorsdegree who had a career as private company employees and an average monthly income of 18000 – 25000 bahts use Grab application the most use less than once week there are a total of 2 orders per order choose order the most street food average 100 - 350 Baht cost per time order food in the evening (17.01-22.00 p.m.) order food to eat at accommodation most order food to eat with friends reason for ordering a delivery is that it is comfortable from out going by self choose to pay by cash and consumers think that all of the factors are important in deciding to order food from restaurants through the Delivery Application application at high level. Results analysis of factors affecting generation millennials customers’ decision making to order from food delivery application be classified into eight factor as 1) easy to user experience strategy 2) goods value and price strategy 3) physical evidence and presentation strategy 4) strategies for brand awareness 5) accuracy and complete strategy 6) restaurants management system strategy 7) sales promotion strategy 8) new product development strategy.