The purposed of this research “Trend and marketing mix factors affect toward purchasing behaviors of working women in Bangkok” was to study (1) the relation between personal factors of working women in Bangkok and the marketing mix factors of Korean cosmeceuticals (2) the trend of using the Korean cosmeceuticals of working women in Bangkok. The samples of this study were 400 working women in Bangkok. The questionnaires were implemented as the tool for data collection. The statistics methods were used for analyzing data; Percentage Mean Standard Deviation and Chi-Square. The results were found that: The results were showed that most of respondents had range of age between 20 to 30 years old hold Bachelor degree single and lived with the parents. Their monthly income were 15001-20000 bath and work with the private companies. They have bought face care cosmeceuticals and the reason of buying is products’ quality. Innisfree is the most popular cosmeceuticals brand. The price which they spent each time are not more than 1000 baht. The places where they buy the products is health & beauty shops such as Boots Watsons Matsumoto First Drug and EVEANDBOY. The purchasing frequency is once a month. They decided to buy the products by themselves and the information about Korean Cosmeceuticals come from the Internet. This research was found that the respondents are continually going to buy Korean Cosmeceuticals. They will interest to buy whitening product for next purchase. The hypothesis testing results showed that (1) monthly income age and education have mostly related to purchasing behavior of Korean Cosmeceuticals (2) monthly income has mostly related to the marketing mix factors. (3) product place and marketing communication have mostly effected to purchasing behavior

The study of utilizing core pineapple and phufa tea in drinking jelly. The purpose of this study and processing in add fiber from core pineapple wasted and Phufa tea in drinking jelly. The resulfs showed that formulation of carageenan was 10 gram because texture had elastic and softness appropriate. Ratio core pineapple juice : Phufa tea was 60 : 40 percentage had sensibility in color order and flavor for Phufa tea and add fiber from core pineapple was 10 gram because texture had elastic softness and easily suck. The consumer acceptability indicated of target consumer accepted the product. Consumer accepted like very much 41% and interested to buy product 83%. The physical attributes were as follows : L* a* b* value 75.20±0.01 1.31±0.01 28.43±0.02 and respectively Aw = 0.973±0.00 and hardness 5.42±0.45 (N). The chemical analysis of product contained pH = 3.52±0.02 Total soluble solid (TSS) = 15±0.00 (°Brix) and crud fiber content 0.602%. The microorganism (TPC) < 10 cfu/g. and yeast and mold < 10 cfu/g.

The objective of this study is to survey consumer behavior’s want in using mushroom replace of fat in the vietnamese sausage. The result of this survey is the choosing Phutan oyster mushroom to use replace of fat. Studying the basic method in producing the vietnamese sausage by studying the amount of fat at 40 60 and 80 grams The result of this the vietnamese sausage that has 80 grams fat because emulsion in the fat makes the vietnamese sausage soft and delicious. And study about the amount of mushroom at 80100 and 120 grams replace of fat The result of this the vietnamese sausage that has the mushroom 100 grams because the vietnamese sausage is the softest and springiness has the weakest smell of mushroom. This compare the original vietnamese sausage with the study on fat replacement by mushroom in vietnamese sausage found that the mushroom vietnamese sausage has the fat lower than the vietnamese sausage 12.78 fold and the most fiber 5.33 fold. Studying self life of the mushroom vietnamese sausage at 5-8.C found that Aw color and the moisture content increase and test about microbe TPC in this product is less than 10 cfu/g and lower than the benchmark (it must be lower that 1x103 for 1 gram). Acceptant the most consumers moderately.

The purposes of this study were to study amount modified starch substitution by rice canned mackerel in tomato sauce seasoned with black pepper ratio at 15:85 20:80 and 25:75 percentage. The results showed that the best formulation of product was rice flour (percentage) 20:80 because sauce in can were red orange pH of sauce was = 6. The result of the study showed that the physical and chemical attributes of product canned mackerel in tomato sauce seasoned with black pepper compared with control. Found that canned mackerel in tomato sauce seasoned with black pepper of dark orange more than control. pH = 6.05 – 6.15 were similar moisture protein fat and carbohydrate content but the differences in ash content. The consumer acceptability indicated of target consumer accepted the product consumer need to buy this product 79% like moderately this product 72% and suitable price about 15 bath/can. The product of storage 6 mouths and not detects mesophilic aerobic bacteria and thermophilic aerobic bacteria.

The objective of this research was to develop a beverage product from broken-milled sangyod rice for the elderly person. Raw materials of this product were broken-milled Dangyod rice soybean red kidney bean Job’s tears sesame and sucrose. The highest acceptance score (9-point hedonic scale) by the panelist who the elderly person ( 60 years old) showed that 7% broken-milled sangyod rice was proper for supplement in this beverage ( 0.05). The color in tem of L a and b values were 64.80+ 0.04 6.60+0.07 and 8.27+0.05 respectively. Viscosity of this beverage was increased by addition of broken-milled Sangyod rice. The B brand sweetener was gained the highest acceptance score. The developed product was 21.19 kcal/100g and fat protein fiber and carbohydrate content were 0.59% 1.25% 0.15% amd 2.75 % respectively. After storage at 4+ C for 15 days this product was shown to be safe for consumption. It passed quality criteria of Thai community product standard (TCPS 282/2015). The 100 elderly consumers focused on the nature of rice or cereal products in terms of health benefits. All of consumers were accepted on the product for beneficial for health.