This study was aimed to examine the marketing mix factors affecting the decision to study at the Doctor of Business Administration Program of Rajamangala University of Technology Phra Nakhon graduate students. 287 samples used in this study were students attended the program during 2006 – 2014. The data were collected by a questionnaire and analyzed by mean standard deviation (S.D.) Pearson’s Product Moment Correlation Coefficient regression analysis and Binary logistic regression analysis. The research showed that marketing mix affecting the decision to study at the Doctor of Business Administration Program of Rajamangala University of Technology Phra Nakhon graduate students in the overall were high at statistically significant of 0.05 level including the personnel (People) and the image of the university (Product) with a mean of 4.16 followed by the physical image (Physical) of 4.14. The marketing mix factors that influenced the students’ decision making to study for a PhD. degree in Doctor of Business Administration Program MBA students with the following prediction equations Logit = 5.371-1.604 (Product) -0.073 (Price) -0.339 (Place) -0.481 (Promotion) + 0.189. (People) + 1.122 (Process) - 0.139 (Physical). The independent variables that affected the decision making included the image of the university (Product) in terms of the instructor qualifications and their academic quality as required by the market the reputation of the university known and recognized for its curriculum diversity and the high ranking. Also the university extracurricular activities were as well accepted in accordance with the requirements such as the study abroad and academic progress over time. However if interested people had received negative information about the university they would have been uninterested to further their study for a PhD. degree in Doctor of Business Administration Program

This research was aimed to (1) study the emotional intelligence perceived organizational support and the organizational commitment of the supporting staff working at Rajamangala University of Technology Phra Nakhon categorized by work fields (2) study the relationship between emotional intelligence perceived organizational support and the organizational commitment of the supporting staff working at Rajamangala University of Technology Phra Nakhon categorized by work fields and (3) to study the influence of emotional intelligence perceived organizational support and the organizational commitment of the supporting staff working at Rajamangala University of Technology Phra Nakhon categorized by work fields. The survey data was collected by a questionnaire from 235 staff working at Rajamangala University of Technology Phra Nakhon. The data analysis relied on descriptive statistics to analyze the frequency and percentage for the general summary of the respondents. Average mean and standard deviation were applied to analyze the data on the level of emotional intelligence the awareness levels of the corporate support and the level of the organizational commitment. Pearsons product moment correlation coefficient was used for the first test and the multiple regression analysis for the second test. The research results were found that Rajamangala University of Technology Phra Nakhon staff’s emotional Intelligence and the support recognition were in high level in the overall. The hypothesis testing revealed the relationship of emotional intelligence the perceived organizational support and the commitment to the organization Rajamangala University of Technology Phra Nakhon staff in terms of norm was low as well as the emotional aspect. The lowest level was the staff persistence. In all commitment aspects the relationship between the overall perceived organizational support was positively related to their organizational commitment which were average concerning the aspects of emotion and persistence. Every aspect was related to the organizational commitment was accordingly positive. The analysis on emotional intelligence and perceived organizational support affected the commitment of Rajamangala University of Technology Phra Nakhon staff at the statistically significant at the 0.05: (1) it was found that psychologically the overall emotional intelligence did not affect organizational commitment (P = 0.065). The overall perceived organizational support had a psychological influence on the organizational commitment (P = 0.000) with B value of the perception of organizational support at 0.048 meaning that if the perceived support of the organization increases one unit of psychological commitment there will be. an increase of 0.048 persistence; (2) the commitment concerning the persistence revealed that the overall emotional intelligence did not influence the of organizational commitment (P = 0.445) and the overall perceived organizational support Influenced the organizational commitment with the persistence (P = 0.000) as the B value of the organizational support was 0.057 meaning that if the perception of the organization support increase for one unit the persistence will constantly increase at 0.057; (3) the organizational commitment relating to the norm aspect revealed the overall f emotional intelligence affected the organizational commitment (P =0.003) with the B value of the emotional intelligence at 0.015 meaning that if one unit of the emotional intelligence increases there will be 0.015 increase in the norm aspect. The overall perceived organizational support influenced the organizational commitment in the aspect of norm (P = 0.000) with the B value on the perception of organizational support of 0.059 meaning that if the perceived organizational support increases for a unit there will be an increase on the norm aspect at 0.059.

This thesis was aimed to compare the demographic factors of employees and organizational commitment and to study the relationship between benefit satisfaction and organizational engagement of Sirikarn Intertrade Company Limited employees. 60 people were the population who responded to the questionnaire. The data collected were analyzed by frequency mean standard deviation hypothesis testing mean t-test and F-test and correlation coefficient (Rho) determined by statistical significance at 0.05 The results of the study revealed that the majority of the respondents were males over the age of 34-41 years old. Most of the respondents’ education were below the bachelors degree 50 percent married and 50 percent single with the work tenure of more than 10 years. The analysis of employee engagement showed that their organizational engagement at Sirikarn Intertrade Company limited in the overall was very high. When considering the individual aspect top three aspects were work desire willingness to dedicate and trustworthiness. When considering overall satisfaction towards Sirikarn Intertrade Company Limited benefits the three highest aspects included safety recreation and bonus and welfare.

The purposes of the study on influence of motivational factors towards on organizational loyalty and performance of operational personnel in health science group in an autonomous university were to 1) study the influence of motivational factors on organizational loyalty among operational personnel and 2) to study the influence of motivational factors on the performance of operational personnel. The questionnaire was applied for data collection with the reliability acquired through Alpha Coefficient of 0.982 which was used to tryout with 30 people and collect data from 124 operational staff in health science group in a state-run university located at Chulapat building (source: Office of Personnel of Faculty of Allied Health Sciences Faculty of Nursing Faculty of Nursing and Faculty of Sports Science January 31 2017). This research is a descriptive research. The data obtained from the researchers questionnaire was analyzed by statistical analysis program including percentage analysis is used to analyze the individual factors mean used for interpreting various data and standard deviation to interpret data in various areas and multiple linear regression for testing the hypothesis as well as Pearson correlation. The research revealed that the hypothesis testing on motivational factors towards organizational loyalty and work performance of operational personnel in health science group in an autonomous university included 1 ) work success 2) work progress 3) acceptance 4) responsibilities and 5) job description while supporting factors included 1) salaries 2) advancement opportunities 3) relationships with others 4) status 5) policy and administration 6) work environment 7) work security and safety which influenced on organizational loyalty and performance of operating personnel in health science group at the 0.05 level of significance. (R = .812)and (.624)

This research aims to develop the cement board from vesicular basalt fragment. The 5 ratios of Portland cement type1: fine sand: vesicular basalt fragment: sodium silicate: tap water are equal to 1: 2: 0: 0.03: 0.5 1: 2: 2: 0.03: 0.5 1: 2: 4: 0.03: 0.55 1: 2: 6: 0.03: 0.6 and 1 : 2 : 8: 0.03: 0.65 by weight. The cement boards were produced by compression machine. The property tests of cement-bonded fiberboard followed the TIS. 878-1994 standard (cement bonded particle board: high density). From the results 1: 2: 4: 0.03: 0.55 is the most suitable ratio of cement board from coconut shell ash. This developed cement boards can apply the vesicular basalt fragment to use as the construction materials with light-weight high strength good thermal insulation and moisture protection properties