This research has two objectives to 1) to analyze the components of ecotourism of Tahin Community Tahin Sub-district Sathingphra District Songkhla Province and 2) to study Ecotourism Supporting Strategies of Tahin Community Tahin Subdistrict Sathingphra District Songkhla Province. This research use mixed methods ; the qualitative and quantitative research. For the qualitative research conduct by in-depth interview 23 key informants which is the tourism management leader in Tahin Community the qualitative data was analysed by componential analysis. The quantitative research using accidental sampling 362 stakeholders in Tahin Community area and was statistical analysed by mean. The results of the research found that 1) component of ecotourism of Tahin Community for tourism aspects are : the community is unique for tourist place because the tourist attraction are various and traditional especially : culture for live their life The Palm Paddy Sea way which are attractive to tourists and the community is also historically valuable. 2) the strategy of promoting ecotourism Tahin Community they should promote tourist attractions or tourists activities the most (X ̅ = 4.26) followed by the tourist service (X ̅ = 4.13 ) and the tourism marketing (X ̅ = 3.95 ) respectively.

The Purposes of this research were to 1) study the impact on the motivation of the personnel. 2) To study the satisfaction that affect the motivation of the personnel. 3) Study on ways to enhance motivation in the operation of personnel. The survey sample size was 285 persons. Sampling Data were collected by questionnaire data and analyzed with Average Standard Deviation Interpretation of descriptive analysis. All of three topics the results showed in a moderate level. Suggestion about motivation of employees. First the board of directors should have obligingness with employees. Second also boost workers morale equally. Last the incentive approach is very satisfying with the universitys policy to encourage all personnel to make concrete progress in the profession.

The purpose of this research was to study 1) Rajamangala University of Technology Phra Nakhon personnel’s opinions towards organizational change from a public to national university and 2) to analytically compare the personnel’s opinions towards the change of organization from a public university to national university. The factors were classified into types of personnel gender age educational level work tenure salary and work department. The instrument used to collect data was a questionnaire; the data collected were then analyzed through frequency percentage mean standard deviation t-test f-test and One-Way ANOVA. Schaeffer Method was applied in case the significant difference was found at 0.05. The results of this research revealed that Rajamangala University of Technology Phra Nakhon personnel’s opinions towards the change of organization from a public university to the national university in terms of the structure technology organizational culture and as a person in the overall was at a high level. It was also found that the personnel of Rajamangala University of Technology Phra Nakhon with different educational levels demonstrated different opinions towards the change of organization from a public university to national university. Also Rajamangala University of Technology Phra Nakhon personnel from different faculties of affiliations were dissimilar in opinions towards the change of organization from a public university to national university.

The purpose of the qualitative study was to seek for on guidelines for increasing productivity of organic products (vegetables) of Thamsua community members in Kaeng Krachan Phetchaburi Province. Data collection was done through observation interview and document analysis. The samples were 10 leaders and members of Organic Product Division of Thamsua Community in Kaeng Krachan Phetchaburi. The research results revealed that problems and obstacles in increasing the organic product were the lack of worker and continuity to produce goods for distributing to meet the market demand. The solution could be done by increasingly distributing products the surrounding communities to meet the needs and quality control standard of the market. In terms of the management the community should have a clear management plan and appoint a committee to co-ordinate its policies plans regulations and management. They could invite other members from neighboring communities to be involved. As for the solutions for the production and product diversification external agencies might be asked to participate in the productivity enhancement such as public or private sectors and educational institutions for example. The government might be in charge of supporting for career development and income private sectors for more marketing channels while educational institutions might support for knowledge needed for increasing the productivity. Concerning marketing solutions for more distribution channels online marketing should be set up by coordinating with private sectors to provide additional distribution channels such as organizing product display booths with public and private sectors. Financial and accounting solutions for the lack of management funding sources should be organized through the community savings such as the Cooperative Community Enterprise or Provincial Cooperative office to e involved in accounting management to create systematic financial management.

The purpose of this study was to investigate instructional management of general education in Rajamangala University of Technology Phra Nakhon according to Thai Qualification Framework for Higher Education. The research samples were 364 students enrolling in general education courses in the second semester of the academic year 2014. The research tool was questionnaire. The data were analyzed by frequency percentage mean and standard deviation. It was found that overall students’ opinions on the general education content according to Thai Qualification Framework for Higher Education are at the high level and within each aspect the students’ opinions towards interpersonal skills and responsibility are at the highest level (x ̅ = 3.81) moral and ethical behavior followed by (x ̅ = 3.79) knowledge (x ̅ = 3.72) cognitive skills (x ̅ = 3.62) and mathematical analysis skills communication skills and information technology application skills (x ̅ = 3.52) respectively.