The objectives of this study were :1) to evaluate the basic information :2) to determine the operational status and problems and :3) to study the potential development guidelines for the operation of community enterprises of food processing groups in Samut Prakran Province. Samples selected by stratified random sampling technique were 112 members of community enterprises in Samut Prakran Province. These samples was drawn from the presidents of community enterprises of food processing in Samut Prakran Province which were assessed as the good level in potential operation. Data collection were done by using questionnaire technique while the data were analyzed with frequency percentage mean and standard deviation. The results revealed that the assessment of potential operation of the community enterprises of food processing groups 268 in Samut Prakran Province were at the good level of 114 the average level of 117 and the improvement level of 20. The community enterprises had strong intention to the strengthening of communities and the supportive system from the partite participation consisted of knowledge and developing budget. The overall of operational status was at a high level while the overall of operational problem was at a low level. The potential development guidelines for the operation of community enterprises of food processing groups in Samut Prakran Province were ;1) planning approach: making master plan for all sub-district ;2) organization structure approach: overall operation review with all of members ;3) personnel management approach: creating morale for work performance of personnel together ;4) marketing approach: producing products to meet market needs ;5) production approach: supporting the production knowledge by government sectors and ;6) accounting/ financial approach: making real income and expense accounts.

The objective of the research aims to identify the relationship between the motivation factors of hospital entrepreneur and the implementation of environmental accounting. This study focuses on both internal and external factors in its organization. The internal factors display the support provided by the chief executive officer and the profession readiness of accountants and stakeholders. The external factors are government policy and law including a competitive factor. The study was the survey research testing 82 people in seven hospitals under the control and supervision of the Department of Medical services the Ministry of Public Health. The hospitals are located at Bangkok and Nonthaburi province in Thailand. The data were collected by questionnaire and were analyzed by statistical packages to determine descriptive statistics (e.g. percentages means and standard deviations) including a multiple regression analysis in order to predict the motivation factors of hospital entrepreneur to implementing environmental accounting. The findings of the data analysis presented that all of the predictor variables were statistically significant. It is more likely that both internal and external factors do not impact on the implementation of environmental accounting for hospitals.

การวิจัยครั้งนี้เป็นการวิจัยเชิงคุณภาพที่เน้นศึกษาสถานการณ์ที่คาดว่าจะเกิดขึ้นในอนาคตเกี่ยวกับอุตสาหกรรมยายยนต์ไทยใช้เทคนิคการวิเคราะห์การวางแผนภาพวาดแห่งอนาคต โดยได้ทำการวิเคราะห์ข้อมูลผ่านขั้นตอนในการวิจัย 6 ขั้นตอน ได้แก่ ขั้นที่ 1 ระบุถึงความท้าทายที่จะส่งผลกระทบต่ออุตสาหกรรมยานยนต์ของประเทศไทย โดยเฉพาะอย่างยิ่งกลุ่มธุรกิจรถยนต์ ขั้นที่ 2 รวบรวมข้อมูลที่เกี่ยวกับอุตสาหกรรมยานยนต์ไทย โดยเฉพาะอย่างยิ่งกลุ่มธุรกิจรถยนต์จากการสอบถามผู้เกี่ยวข้องกับอุตสาหกรรมยานยนต์จำนวน 5 ราย และรวบรวมข้อมูลจากหนังสือพิมพ์ นิตยสารที่เกี่ยวข้อง สื่อออนไลน์ บทสัมภาษณ์ของผู้บริหารและบุคคลที่เกี่ยวข้องกับอุตสาหกรรมยานยนต์จากสื่อออนไลน์เพื่อนำมาใช้ในการวิเคราะห์ข้อมูลเพื่อ นำไปสู่การวางแผนภาพวาดแห่งอนาคตของอุตสาหกรรมยานยนต์ไทย ขั้นที่ 3 การระบุปัจจัยสภาพแวดล้อมทางธุรกิจที่ส่งผลกระทบต่อการดำเนินธุรกิจหรืออุตสาหกรรมปัจจัยสภาพแวดล้อมทางธุรกิจที่เป็นตัวขับเคลื่อน โดยใช้การวิเคราะห์ STEBNPDILE ขั้นที่ 4 กำหนดความไม่แน่นอนที่สำคัญที่อาจเกิดขึ้นในอนาคตของอุตสาหกรรมยานยนต์ไทย ขั้นที่ 5 สร้างภาพวาดแห่งอนาคตของอุตสาหกรรมยานยนต์ไทย ขั้นที่ 6 ระบุประเด็นของภาพวาดแต่ละภาพเพิ่มเติมและสร้างขอบเขตเรื่องราวที่เกี่ยวข้องกับอุตสาหกรรมยานยนต์ไทย ผลการวิจัยพบว่า ปัจจัยที่มีความสำคัญมากที่สุดในแง่ระดับความไม่แน่นอนและผลกระทบที่มีต่ออุตสาหกรรมยานยนต์ไทยได้แก่ ปัจจัยด้านเศรษฐกิจและปัจจัยด้านสภาพแวดล้อม ซึ่งนำไปสู่การกำหนดภาพวาดแห่งอนาคตของอุตสาหกรรมยานยนต์ไทย ได้ทำการกำหนดภาพวาดที่แตกต่างกันออกมา ภาพ ได้แก่ 4 ภาพวาดที่ 1 รถเพื่อชีวิต ภาพวาดที่ 2 นวัตกรรมเพื่ออนาคต ภาพวาดที่ 3 ไฟดับ และภาพวาดที่ 4 รถเพื่อการดำเนินชีวิต

This research is intended; 1. To study the problem solving on marketing strategy and management development of silk for Na Po People located in Buriram province. 2. To convey how to fix the marketing strategy and development of product for Na Po Province’s silk. A research conducted Action Research which studies the conceptual framework and research on the theory of Deming PDCA cycle by examples that include 20 residents of Na Po community. The sample group will be educated on the capacity of Na Po’s Community Enterprise marketing and development of management on One Tambon One Product (OTOP) to be comparable with international (AEC). Moreover the research will collect questionnaires on target consumers to analyze the silk market. The research found that there are two Factors : - marketing factor and management factor. In marketing factor 1. To create brand silk Na Po so consumers know and recognize toward brand which Na Po’s silk has not owned any brand at present. 2. 2. To be advertised about the product of Na Po’s silk to target market to recognize and aware for Na Po’s brand 3. 3. To improve the quality of the product as standard into the acceptance of common people especially foreign customers. 4. 4. To develop new silk products by providing a variety of processed products to meet the diverse needs of consumers. 5. 5. To increase the distribution channels can be purchased easily and conveniently. 6. In management factor 7. 1. To plan for raw material in advance about stock of Na Po’s silk is adequate for production. 8. 2. To be supported for providing Na Po Community Enterprise’s fund by government sector

The purpose of this research Knowledge Management Marketing and Business Plan.for Manufacturers Hyacinth Wickerwork OTOP in Central Area is to study the implementation of marketing and business plan for OTOP producers from water hyacinth in North Central Area and to develop the model operations marketing and business plan to effectively comply with the business of manufacturing OTOP products from hyacinth wickerwork. The questionnaire to collect data are 180 samples of producers OTOP from hyacinth wickerwork in North Central Area where 4 provinces is Ayutthaya Ang Thong Sing Buri and Chai Nat. the data were analyzed by the statistics program for data analysis were percentage mean standard deviation and T-Test Independent test and F-Test. 1. The results of data analysis from the 180 samples found that most of them are female. Their aged between 35-65 years as a housewife or a farm garden who residing in the same neighborhood and to be relatives. For weaving water hyacinth is a hobby or an extra income when the availability of routine and trained by a professional instructor.The material is produced in the canals which are obtained locally. 2. The results of the data analysis on the marketing knowledge that the samples who produce OTOP by hyacinth wickerwork do not understand or have on in knowledge of the market because of they are production only. They recognize only the original knowledge and understanding of the raw materials whish used hyacinths is to be processed only. 3. The results of the data analysis on the business plan showed that this group with expertise in the preparation of business plans by training from the Department of Community Development by understanding the basics of a business plan that must do more to save a local guide and a business planning system and also that a standard can be used in contact with various Financial Institutions Officers but the leader of the group also a lack of understanding of the details of the business plan accuracy therefore it does not convey such knowledge to a group of people or their next generation. The results of the researchers found that 1. The difference of Gender position and experience can impact the implementation of marketing and business plan also knowledge and understanding are different. 2. Although cultural technologies competitive conditions government policies legal and resources naturally are different but the producers from water hyacinth in North Central Area can also develop a model for implementation of marketing and business plan to be effective as standard and can be used to benefit the situation is different.