This research is aimed to study the circumstances of the program management of Applied Thai for foreigners in accordance with the views of the executives the lecturers and the students; the employers’ preferences to student performances; the problems relating to the program management as well as to recommend the development approach on the program management of Applied Thai. The target group includes the executives the lecturers of Applied Thai the third and the fourth class students in the academic year 2011. The tool is the questionnaire data analysis using SPSS. The statistics used include the frequency percentage mean and the standard deviation. The results of the study are as follows:- 1. As for the overall views of the students the students agree with the program management of Applied Thai in a high level (μ=3.59). The highest mean is the lecturers’ qualifications (μ=3.86). As for the overall views of the executives the executives agree with the program management of Applied Thai in a high level (μ=3.56). The highest mean is the evaluation (μ=3.84). As for the overall views of the lecturers the lecturers agree with the program management of Applied Thai in a high level (μ=3.80). The highest mean is the lecturers’ qualifications (μ=4.37). 2. As for the employers’ preferences to students’ performances the employers are generally satisfied with the students in a high level (μ=3.96). The highest mean is the students’ responsibilities for professional ethics (μ=4.13). 3. As for the problems relating to the program management the issues that are required to be developed include the improper curriculum: the curriculum content is irrelevant to curriculum objectives and several courses are useless. As for evaluation the test results should be noted after work in order to enable students to know their mistakes and the tests are too difficult. As for learning resources there are lacks of modern audio-visual materials books in the library and internet access. As for course administration the course syllabuses are not equivalent to students’ needs. As for faculty environment there are inadequate boarding rooms classrooms and other facilities. As for student activities Chinese students would like to participate in Thai students’ activities. 4. As for the approach on the program management of Applied Thai for foreigners the need and interest analysis of the students should be considered as the crucial basis by studying background information of the students course syllabus content and learning activities before developing the curriculum. Moreover the curriculum should be adapted to serve for the student purposes and labor market needs.

This research aims to study sports management in 2012 within the Faculty of Liberal Arts Rajamangala University of Technology Phra Nakhon. The data was collected by sending 150 questionnaires to the organizing Committee and the questionnaires were returned 100 percent. The data was analyzed by using percentage mean and standard deviation and the data presented in the form of tables and essay. It was found that: 1. Sports problem within the Faculty of Liberal Arts Rajamangala University of Technology Phra Nakhon 2012 most problems of competition among faculty and staff have been less in all aspects. However the student affair committee has considered that the problems were at high level in the following aspects: 1) the committee’s coordination e.g. in meeting; 2) the ceremony and parade like the athletes’ preparation for medals management; 3) the tournament and the referee including competitive and lack of the referees inexperience referees lack of the athletes’ coordination and supporting fund and inappropriate time in competition; 4) the public relations e.g. lack of the facilities in public relations. 2. The requirements for organizing and conducting program should be annually once a year and lasted in 1-2 weeks. The program was not simultaneous with the class. There should be more public relation and more fund to support the event

The purpose of this research is to study the way of life and the food security of the people in the southern part of Thailand in various issues namely the existence of food food access and food utilization in order to describe the characteristics of local food security in the southern part of Thailand. It is the mixed research of both quantitative and qualitative. Tools used for the research are the questionnaires the interviews and the participating observation. The research can be summarized as follows:- 1. Food and food resource management : It is found that most of the local people in the south purchase food at the market and usually buy fresh food 2-3 times a week and once a week for dried food. The foods that are mostly purchased are fresh meat. Each purchase costs below 500 baht. As for the planting the local people cultivate fruits and vegetables around their homes. The main purpose of this cultivation is for consumption among families. The resources of the seeds are mainly from purchasing. As for the farming chickens are mostly fed naturally for eggs. Most of the species derive from purchasing. As for the collection from natural resources it is found out that the local people consume every part of the plants which are collected at each seasonal period of time of such plant. In the mean time sharing food is considered as the way of life of the south people. They usually share their foods at least once a week whenever they have raw materials for making food. They will share their food with their senior relatives and neighbors. As for the consumption pattern the local people usually eat 3 times a day each meal covers 3 dishes of food the main dish is the evening meal as all members of the family are joining together. In each day they consume all of 5 categories of food. As for the food preservation and processing the local people usually make it dry. In term of food management they have their own ways by planting or replacing other food resources. Moreover they believe that the foods available in the area are sufficient for consumption in their daily lives. This may result from the appropriate food management such as the plan for food resource preparation each day to serve for all members of the family and the sufficiency economy principle. 2. The Existence of food : A variety of foods are available at the south. Having various types of food resources are regarded as the culinary treasures which guarantee food security. Food resources such as vegetables and fishes are those that are sufficient for consumption in the area however some have decreased i.e. wild animals some plants and some fishes that cause changes in ecology which are caused by human beings and nature. 3. The access of food and food resources of the local people in the south. : 4 types of food access consist of planting collecting from nature purchasing and sharing. The places to purchase food include the market fair market mobile market and the production resources. The consumers can purchase any of these resources as they prefer. In terms of the cultivation they are mostly vegetables and fruits which are planted around their homes for consumption. As for the collection from nature they mostly collected in the area nearby outside their homes. As for the access to natural resources it is found out that the local people usually share their food as normal habits. 4. Food utilization : The local people manage food and food resources by making use of their knowledge talents and skills in food resources management in their daily lives. They usually use raw materials in producing consumer goods for living such as food and medicines which are the most important of all products. The local people generally cook for themselves by making use of food resources for their meals. The techniques being used include boiling crushing frying steaming roasting etc. Most of those who cook are housewives who recognize that the nutrients contain in food are essential for their families. If they have plenty of food resources they will make food preservation and processing. The main reason why the local people make their own dishes is because they prefer to depend on themselves and they need food safety. Most of all the local people make use of the principle “Sufficiency Economy” of His Majesty the King Bhumipol to lead their lives.

The purposes of the research were 1) to study the consumers’ perception of the brand image of Toyota Camry Hybrid in Bangkok and 2) to compare demographic characteristics with consumers’ perception of the brand image of Toyota Camry Hybrid in Bangkok. The data was collected by using questionnaires completed by 200 respondents who bought Toyota Camry Hybrid from authorized dealers in Bangkok.Data analysis employed frequency average percentage and standard deviation. Statistic used for testing the independent sample was the independent t-test and the F-test to determine the difference with the one-way analysis of variance. The LSD was used to find a statistical difference. The study presented the following results: Consumers’ demographic in the research study were males (67.0%) age between 41-45 (38.5%) university graduates (85.5%) salaried employees (44.5%) and average monthly income between 50001-60000 baht (36.0%) The survey showed that consumers’ perception of the brand image of Toyota Camry Hybrid was the most brand recall in the highest level. Three top brands were Toyota Camry Hybrid (40.0%) Benz C 180 (31.0%) and BMW Series 5 (26.0%). Consumer’s brand recognition that was medium-size car was Toyota Camry Hybrid (100.0%). Brand image assessment of the Toyota Camry Hybrid that was the most brand recall to high technology was 99.5 percent and the perception of consumers towards the Toyota Camry Hybrid brand image overall was at high level. Having considered in each aspect strength and favorability of brand associations and uniqueness of brand associations were at the highest level and marketing communication was at the high level.The hypothesis testing showed that different age education and occupation of consumers had statistically significant differences at the level of .05 on their perception of Toyota Camry Hybrid brand’s image. On the contrary difference in gender and monthly income had no statistical significance for their perception of Toyota Camry Hybrid brand image.

This qualitative research by non-participative observation and in-depth interview with blind students aims to improve Computer for Mass Communication instruction to blind students. The research found that blind students could not learn with their classmates because they could not catch up with the practice instructed by the teacher. The teacher changed her teaching method for the blind students. She gave additional individual tutorial in Computer for Mass Communication subject for blind student in her room every week together with practice and assignment. Result of this instruction method shows that the blind student can work better and learn faster. They are also more ready for learning and show very good attention in practice.