จำนวน Repository ( 139 )

ปัจจัยที่มีผลต่อพฤติกรรมการซื้ออาหารกล่องออนไลน์ กลุ่มอาหารตามสั่ง ในเขตกรุงเทพมหานครชั้นใน
ปัจจัยที่มีผลต่อพฤติกรรมการซื้ออาหารกล่องออนไลน์ กลุ่มอาหารตามสั่ง ในเขตกรุงเทพมหานครชั้นใน

This independent research Intended to 1) Study of demographic characteristics that effect to make to order online food inner Bangkok metropolitan 2) Factors of 4Cs Marketing Mix that effect to make to order online food inner bangkok metropolitan Using 400 questionnaires This research studied the majority of my respondents who were female and female partners between 31-40 years of age education bachelors degree occupation employee or official / state enterprise monthly income 10001 - 15000 baht living in a dormitory / condo food-based category. The most popular order is Holy Basil Fried Rice. There is a frequency to buy at 1 box the price less than 50 baht per time. Most of them are popular to buy during the period (11.31 - 15.00) from the statistical significance test. -test at a 95% confidence level the results of the study revealed that indirect characteristics of education occupation income and housing characteristics influence food type over time and purchase price marketing mix. Both the needs of the service provider the payer department the convenience the media communication and the media journey have an effect on the quantity type of food and the lead time. The payers a la carte meals are popular for their convenience with on-time delivery services for reasonable prices quality and food needs New fresh clean hygienic respectively

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การบริหารงบประมาณกับประสิทธิผลของโรงเรียนเอกชนในเขตกรุงเทพมหานคร
การบริหารงบประมาณกับประสิทธิผลของโรงเรียนเอกชนในเขตกรุงเทพมหานคร

The objective of this study is to observe the relationship between Budget Management and Effectiveness of private schools in Bangkok. The population and sample groups of this study include 691 schools in which 123 focused samples derived from determining samples’ sizes are according to Krejcie and Morgan’s Table. The data used in this study is provided by school administrators chief budget accountants and teachers. The employed study instrument used in collecting data is overall four-part questionnaire survey. Collected data is statistically analyzed by percentage arithmetic mean standard deviation correlation coefficient of Pearson and Multiple Regression Analysis The finding of this research reveals that 1)Private schools’ Budget Administration around Bangkok is general and in each aspect were at a high level : the highest arithmetic mean is account management aspect followed by budget allocation. 2) Private schools’ Effectiveness is general and in each aspect were at a high level : the highest arithmetic mean is teachers satisfaction aspect followed by the ability to adapt from internal and external factors respectively. 3)There is also a positive relationship between schools budget management and schools effectiveness with statistical significance at 0.01

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การตัดสินใจซื้อ อาหารออนไลน์ของกลุ่มเบบี้บูมเมอร์ ในเขตพื้น ที่กรุงเทพมหานคร
การตัดสินใจซื้อ อาหารออนไลน์ของกลุ่มเบบี้บูมเมอร์ ในเขตพื้น ที่กรุงเทพมหานคร

The objectives of this study were to study the demographic factors including gender age status education level occupation and income affecting the decision to buy food online and tostudy the marketing mix and technology adoption that affected the online food purchasing decisions of Baby Boomersin Bangkok. The population was 55-75 years old Baby Boomer who bought food online in Bangkok. The probability sampling specifically the stratified sampling method was used to determine the total of 400 samples. The data was analyzed using descriptive statistics such as frequency percentage mean and standard deviation. The inferential statistics were Independent Sample T-test One-way ANOVA analysis Pearsons Correlation Coefficient and Multiple Regression Analysis The study results showed that the marketing mix factors could meet the demand for online food ordering of the sample in high level. The technology acceptance level of the overall sample group was high. The importance of the 4-step online food purchasing decision process of the samples namely the perception of the need or problem information seeking alternative assessment and buying decisions was high. The hypothesis testing found that on the evaluation of purchasing options different age groups had a statistically significant difference at 0.05. On purchasing decision married samplesand the widows paid more attention to the purchasing decision process differently at the statistical significance of 0.05.On the perception of needs or problems the sample group with bachelors degrees put more emphasis than those who graduated from elementary schoolsand the group who finished secondary education with the statistical significance at 0.05. On the evaluation of purchasing decision options the group with secondary education put less emphasis thanthe group with bachelors degrees at the statistical significanceof 0.01. On purchasing decision the group with secondary education put less emphasis than associate degree graduates with the statistical significance at 0.05 and put less emphasis thanthe group with a bachelors degree with the statistical significance at 0.05. On data acquisition groups with different incomes put different emphasis with the statistical significance at 0.05. Convenience ease of use and consumer factors had a positive influence on the need or problem perception process at the significant level of 0.05. Convenience benefit perception and ease of use factors had a positive influence on the information seeking processat the significance level of 0.05. Value convenience communication ease of useand consumer factors had a positive influence on the process of evaluating purchasing options at the significant level of 0.05. Convenience benefit perception ease of use and consumer factorshad a positive influence on the purchasing decision process at the significance level of 0.05.

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รูปแบบฐานวิถีชีวิตใหม่ในการเลือกซืผู้บริโภคในเขตกรุงเทพมหานคร ภายหลังสถานการณ์ระบาดของโรคติดเชื้อไวรัสโคโรนาสายพันธุ์ใหม่ 2019 (COVID-19)
รูปแบบฐานวิถีชีวิตใหม่ในการเลือกซืผู้บริโภคในเขตกรุงเทพมหานคร ภายหลังสถานการณ์ระบาดของโรคติดเชื้อไวรัสโคโรนาสายพันธุ์ใหม่ 2019 (COVID-19)

The purposes of this research were to 1) investigate personal factors of consumers in Bangkok after the outbreak of Coronavirus 2019 (COVID-19) 2) study information awareness in the widespread Coronavirus 2019 (COVID-19) 3) find out the new normal style of consumers’ behaviors in food purchasing options in Bangkok after the Coronavirus 2019 (COVID-19) epidemic 4) study the relationship between personal factors and the new normal style of consumers’ behaviors in food purchasing options in Bangkok after the outbreak of Coronavirus 2019 (COVID-19) and 5) examine the relationship between information awareness of the Coronavirus 2019 (COVID-19) outbreak and the new normal style of consumers’ behaviors in food purchasing options in Bangkok after the Coronavirus 2019 (COVID-19) outbreak. The sample was 400 consumers in Bangkok who were selected by stratified sampling. The research instrument used in this study was the questionnaire. The statistical analysis used in this study included frequency percentage means and chi square. The results of the study were as follows: 1) for personal factors of consumers in Bangkok most of them were female (222 participants) whose ages ranged from 20-30 years old. Their education was lower than bachelors level. Their occupations were company employees/private employees with an average income from 10001 to 20000 baht per month. 2) Regarding the awareness of the Coronavirus 2019 (COVID-19) pandemic the results showed that most of the consumers received main sourcesof information from the Ministry of Public Health family members and television channel. 3) In addition to the new normal style of purchasing food options the results reported that most consumers preliminary examined their readiness health check before going out to buy or use any services. The majority of consumers selected restaurants in the department stores buying a la carte for example meat rice and curry fried chicken bakery products instant noodles frozen meats and various Thai desserts. These consumers spending money less than 500 baht bought these products by themselves and making their own decisions. 4) Personal factors including gender and education level were correlated with the new normal style of consumers’behaviors in foods purchasing option with statistically significant at the .05 level. 5) For the outbreak information sources the informants reported that the widespread Coronavirus 2019 (COVID-19) was correlated to the new normal style of consumers’ behaviors in food purchasing options with statistically significant at the .05 level.

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พฤติกรรมการท่องเที่ยวโดยรถจักรยานยนต์ : กรณีศึกษาผู้ขับขี่รถจักรยานยนต์ในกรุงเทพมหานคร
พฤติกรรมการท่องเที่ยวโดยรถจักรยานยนต์ : กรณีศึกษาผู้ขับขี่รถจักรยานยนต์ในกรุงเทพมหานคร

This study Motorcycle Tourism Behavior: A Case Study of Motorcyclists in Bangkok aims to study personal factors of motorcyclists in tourism. Study the factors of motorcycling used in touring. And to study motorcycle tourism behavior of motorcycle users residing in Bangkok. The research employed a quantitative research. The research sample was 400 Motorcyclists in tourism residing in Bangkok. The research instrument was a questionnaire with five-level Likert scale. The data is described by frequency percentage and standard deviation. Most participants were male 20-29 years old had obtained a bachelor degree company employee monthly income in the range of 10001-20000 baht experience of driving motorcycling for tourism 5 years or more Used TOURING MOTORCYCLE engine size of 301 cc - 400 cc. and Use the Honda brand. The study results of tourism behavior factors. Tourists travel for a vacation during the months of November to December one day trip travel as a group or a caravan spend not more than 1000 baht per trip. travel in the west of Thailand and driving speeds between 51 - 100 km / h. Suggestions on Motorcycle Tourism Behavior. Study on the prevention of accidents from motorcycle tourism. This is because a motorcycle is a vehicle that can cause high damage in an accident.

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