สรุป การศึกษาอิทธิพลของส่วนผสมทางการตลาดที่มีต่อการตัดสินใจซื้อแบตเตอรี่มอเตอร์ไซด์ทดแทนของผู้ขับขี่ในกรุงเทพฯ โดยสาระและความแตกต่างที่แท้จริงก็อิทธิพลของส่วนผสมทางการตลาด เช่น ราคา ที่จัดจำหน่ายผู้ขายแบตเตอรี่ หรือ ร้านติดตั้งแบตเตอรี่ สินค้าที่ไม่มีความแตกต่างจากที่ติดมาตอนซื้อ การส่งเสริมการตลาด โดยการการตรวจสอบจากลูกค้า มุมมองว่าส่วนประสมทางการตลาด (4Ps) มีความสัมพันธ์กับผู้บริโภคในกรุงเทพฯ ตั้งใจที่จะซื้อแบตเตอรี่รถจักรยายยนต์หาปัจจัยในการผสมตลาดที่มีอิทธิพลความตั้งใจของผู้บริโภคในกรุงเทพฯที่จะซื้อแบตเตอรี่รถจักรยานยนต์ พร้อมการตรวจสอบคุณลักษณะของส่วนประสมทางการตลาดที่มีต่อความตั้งใจของผู้บริโภคที่จะซื้อเป็นสิ่งสำคัญที่สุดเมื่อจำแนกตามผลิตภัณฑ์ราคาสถานที่และโปรโมชั่นและผู้ขับขี่มอเตอร์ไซด์ในกรุงเทพฯที่ตัดสินใจซื้อแบตเตอรี่มอเตอร์ไซด์ทดแทน ดังนั้นการศึกษาอิทธิพลของส่วนผสมทางการตลาดที่มีต่อการตัดสินในซื้อแบตเตอรี่มอเตอร์ไซด์ทดแทนของผู้ขับขี่ในกรุงเทพฯ ในโลกที่มีการติดต่อสัมพันธ์ด้านต่างๆ อย่างรวดเร็วจะต้องมีการ การศึกษาอิทธิพลของส่วนผสมทางการตลาดที่มีต่อการตัดสินใจซื้อแบตเตอรี่มอเตอร์ไซด์ทดแทนเพื่อเป็นปนะโยชน์ต่อผู้ประกอบการและผู้ที่มีความสนใจในการประกอบการธุรกิจแบตเตอรี่มอเตอร์ไซด์ทดแทนในตลาดพื้นที่กรุงเทพฯ

The research of Marketing Strategies for Creative Product of Thai Natural Herbal Cosmetics for SME in Bangkok Metropolitan and Its Region is intended to 1) examine for marketopportunities for creative products of natural and herbal cosmetics for local and aboard marketby product which was reliable innovate processed from producers in the Bangkok metropolitanand it’s region. The product is a product development process is credible. The owners of smalland medium enterprises in the Bangkok area. 2) prepare for creative product strategy for naturaland herbal cosmetics from producers in Bangkok metropolitan and it’s region. Research methodology using are depth interview and survey by questionnaire from 400 samplings. Analytical Statistics applied for frequencies distribution average percentage standard deviation and linear model method. The results are as: 1) the product component hasan effect upon consumer’s attitude while buying product 2) product quality has an effect uponattitudes while buying product 3) product features has an effect upon attitudes while buyingproduct 4) brand influence upon purchasing 5) packaging does not show effect for consumerbuying 6) product servicing does not have an effect apply while purchasing 7) product qualityhas an effect with repurchased behavior.

Health Tourism is Thailand’s strategic plan for promoting as a hub of Asia or to be a Medical Hub since 2004 categorized into four groups: Medical Services health promotion services traditional medical services health and herbal products. Health services have continuing growth so this research studied on futurist scenario focused on promoting health agencies toward foreigners. This research aimed for 1) study push and pill factors that influence for medical tourism medical services health services health and herbal medicine follow by international standard 2) study of medical tourism medical services health services health and herbal medicine follow by international standard 3) synthesize a pattern pulled push and pull factors that affect medical tourism and healthcare services sectors. Data collection using Delphi and EDFR (Ethnographic Delphi Futures Research) results can perform a scenario to execute for marketing strategy for the Health agencies in Bangkok. The results are Thai medical services provide impressive services with reasonable price which are attracted to tourist. The pattern of services hospital should include integrate full services applied local wisdom of herb wisdom of herb while cure patient for being fully Thai traditional services. All services provided should publicize to foreigner clearly in positioning of Thai health services. Reduce restrictions that obstruct services and in order to prevent therapists shifting to other countries. Hospital may combine beauty services along with health services and state that clearly in its product positioning.

The study of marketing strategies to promote agricultural tourism. Nonthaburi Province A study by a qualitative study (Qualitative Research) with the aim to study the agro-tourism. And to create a marketing strategy to promote the strengthening development and management of sustainable agricultural tourism. The format of the study was an analysis of the contents of the two types of data analysis and synthesis of information. The depth interviews with entrepreneurs tourists were 10 175 results showed that the strength of the agro-tourism market. Jobs including as a tourist destination near Bangkok just 30 kilometers and near many of the main attractions of Nonthaburi. Government to promote tourism in Thailand. The threat of agro-tourism market. Nonthaburi Province Many are starting to look like a tourist with a style similar to agro-tourism. Nonthaburi happen economy Political changes make an impact on tourism within the country and abroad. Including natural disasters You may step down from the forecast. The nature of the target audience is tourists who enjoy this natural area. Sociability Like traditional community commercial district. Casual tourist traveling with the family. Living in the city and suburbs like activity and eating together as a family. Benefits include vacation travelers have been eating a delicious taste. And a variety of deposit types. Get to enjoy the refreshing river. Immerse themselves in the lives of farmers in Nonthaburi. Like the storytelling tours of the area. According to the theory of marketing is to use because it can provide sales and marketing activities stimulate faster.

This research was aimed to identify personal factors and consumers’ needs of the marketing mix as well as to study of the strategy development of instant clean foods business in Bangkok Metro Metropolis. To obtain the data a questionnaire was designed to gather the information from the 400 samples in the study selected by convenience sampling in five out of 50 districts from 50 districts. In-depth interviews were also arranged among five respondents. The statistical analysis was completed by percentage mean and SD. The hypothesis was tested by the t-test F-test and Oneway ANOVA. To test differences in pairs LSD was applied at the level of statistical significance at the 0.05. This research employed mixed research method: the quantitative research looked into the quantitative data obtained from the respondents who consumed instant clean foods. Qualitative research relied on the data from the indepth interviews of the clean food business operators. Concerning the marketing mix the targets groups and marketing strategies the research revealed most respondents were single female who aged 21-30 years old with bachelor’s degrees. The average incomes were 10000 - 20000 baht. Their needs related to the marketing mix were the importance of products relevant with freshness and cleanness. They highly focused on food prices and made a wide variety of payments (cash credit card online etc.) The consumers also paid attention to distribution channels at a high level (store sale convenience stores various online channels etc.) and convenient to buy from various reasons such as stores that were close to work schools and shopping malls. The consumers also paid high focus on the clean food promotion.