Music piracy is the copying and distributing of recordings of a piece of music for which the rights owners; composer recording artist or copyright-holding record company did not give consent. In order to understand the situation in Thailand the purpose of this paper is to determine factors affecting the unauthorized buying and downloading of copyrighted music. The research tools employed in this study are a questionnaire to enable statistical analysis from the desired sample of 410 subjects and focus group interview 30 subjects from every region in Thailand. The findings show that subjects are influenced in their decision to unauthorized buying and downloading of copyrighted music because of integrated marketing communication; advertising sale promotion public relations and direct marketing in the neutrul level. However the Chi-Square Test results further show with a level of significance at 0.01 that consumers’ decision with regard to unauthorized buying and downloading of copyrighted music depends on price law social acceptance and religion belief which are confirmed by focus group interview. Hence these are a key factor in influencing consumers to enroll for music piracy in Thailand that the rights owners and the policy makers should consider for to prevent or stop this illegal behaviour.

This research aimed to study consumer demand for food truck consumption decisions and to study food truck investment guidelines a case study: Huai Khwang Chatuchak and Lat Phrao. of 400 persons was a questionnaire. The statistics used were frequency percentage standard deviation. t-test F-test และ Chi-Square (𝑥2) The study found that Most of the consumers are female aged 21-30 years with a bachelors degree. Occupation student / student The cost of using the service per time 101-500 baht frequency for using the service 2-3 times / week The results of the study of consumer demand factors in making decisions on food truck consumption were found that the overall level was at a high level which was found to be the most cost factor. (𝑥̅ = 4.36) Followed by economic factors (𝑥̅ = 4.35) The results of the relationship between demographic factors and food truck service behavior in Bangkok showed that age affected the behavior of choosing to use food trucks in terms of expenses. Times you use food truck service And the frequency of using food truck service The status affects the behavior of choosing to use the food truck service on the cost of each time you use the food truck service. The educational level influenced the behavior of choosing to use the food truck service in terms of the cost of each service used and the frequency of using the service. Occupations affect the behavior of choosing to use food trucks as well as the costs of each time using food trucks. And information sources that affect the decision to use the food truck service Occupational income affects the behavior of choosing to use food truck services on the expenses of each time using food truck services. And the frequency of using food truck service Statistically significant at the 0.05 level.

The purposes of this research were 1) to study the individual factors of Thai women on making decisions about purchasing Thai-style embroidered textiles in the Bangkok area 2) to study the marketing mix factors which have an effect on their decision making 3) to study the decision making of the women 4) to study the relation between marketing mix factors and the women’s decision making and 5) to compare the level of decision making on purchasing of Thai-style embroidered textiles by considering the individual factors. The sample consisted of 400 women who purchased Thai-style embroidered textiles in Laksi Phra Nakorn Phaya Thai and Chatuchak districts. The employed research instruments were a questionnaire. The statistical methods used in analyzing the data were frequency percentage mean standard deviation Pearson Product Moment Correlation and One-Way ANOVA. The results showed that: 1) The main target group was women who were aged between 41 and 50 years single and have bachelor degrees. They were government or state enterprise officers who have an income from 25001 to 35000 baht per month. 2) The target group prioritized marketing mix factors at a high level; the product factor was at the highest average followed by the price factor. The lowest average was the staff factor. 3) The decision making considered several factors; the pattern of Thai-style embroidered textiles had the highest average followed by influencers. The lowest average was the buying frequency. 4) The marketing mix factors (product price channel promotion staff place of selling and service) were correlated with the decision making factor with a significance at the .05 level. And 5) the comparison of individual factors that affect decision making showed that status and average income per month were different while other factors were the same with significance at the .05

The purposes of this study were to compare demographics to making purchasing decisions to Japanese skincare products of female consumers in Bangkok and study the marketing communications affected the buying decision Japanese skincare products of female consumers in Bangkok. This research was the quantitative research by using questionnaires from 384 female consumers who previously purchased the product by uses the multi-stage sampling method. The data was analyzed by as frequency percentage mean standard deviation t-test statistic One-Way ANOVA and enter multiple linear regression at the statistical significance level of .05. The results showed that: most of the sample was between 25 - 34 years (35.40%) single status (68.20%) average monthly income of 10001 - 20000 baht (34.10%) education of bachelors degree (55.70%) and work in private companies (48.70%). The average monthly income education level and occupation had different decisions purchasing Japanese skincare products among female consumers with statistical significance at the .05 level. Marketing communication influence female consumers purchasing decision of Japanese skincare products with statistical significance at the .05 level were sales by individuals (29.10%) public relations (18.10%) and promotion (15.80%).

The purposes of this research were to study 1) the personal factors of small entrepreneurs who decide to buy instant banana fritters batter mix in Chiang Mai province 2) the production factors of small entrepreneurs who decide to buy instant banana fritters batter mix in Chiang Mai province 3) the purchasing decision on instant banana fritters batter mix of small entrepreneurs in Chiang Mai province 4) the relationship between personal factors and the small entrepreneurs’ purchasing decisions on banana fritters batter mix and 5) the relationship between production factors and the small entrepreneurs’ purchasing decisions on banana fritters batter mix in Chiang Mai province. The population of the study included 328 small entrepreneurs 265 participants were selected by a specific selection method. The instruments used in this study were questionnaires. The statistics used for data analysis were frequency percentage and chi-square. The results of the study were as follow: 1) personal factors of the small entrepreneurs most of them living in Mueng district Chiang Mai mostly female aged between 31 to 40 years. Their educational background was below the bachelors degree. The average monthly sales revenue ranged from 5001 to 10000 baht sales volume of fried bananas was 10– 20 bunches per day the location of the shop was in front of the house. 2) Factors of production it was found that small entrepreneurs placed high importance on personnel budget raw materials and management. 3) The small entrepreneurs purchasing decisions on banana fritters batter mix found that small entrepreneurs decided to buy “Kueakun brand”. The reason for the purchase was delicious taste. The outstanding feature of instant banana fritters batter mix was that the fried bananas were crispy for a long time. The place of purchase was the market/retail store. The amount purchased was 10 – 20 kg/time. The purchase cost was 1000 – 2000 baht/time. The purchase frequency was 1 - 2 weeks/time. The ingredient that needed to be added was dried shredded coconut and the desired scent was no need to add flavorings. 4) The relationship between personal factors and the small entrepreneurs purchasing decisions on banana fritters batter mix the results showed that personal factors in terms of gender age education level average sales income per month and sales volume per day there was a statistically significant correlation with the outstanding feature of instant banana fritters batter mix at .05 level. 5) The relationship between the production factors and the purchasing decision on the instant banana fritters batter mix of the small entrepreneurs found that the production factors in terms of personnel raw materials and the management aspect had a statistically significant correlation at the .05 level.