This study included the following objectives: 1) to study the demographic characteristics that influenced the consumer buying behavior for Honda cars 2) to examine the consumer perception that influenced a decision to choose Honda cars and 3) to investigate the marketing communication channel that had a decisive influence towards consumer buying behavior for Honda cars. The 400 customers who reserved Honda cars or signed contract of sale with the Honda car dealers at the showrooms in Bangkok were selected as a sample. This quantitative research was conducted by survey distribution of questionnaire for data collection data analysis using percentage mean and standard deviation and statistical hypothesis testing: T-test F-test and correlation analysis. Five appointed professionals had assessed the Index of Item - Objective Congruence (IOC) and the result of content validity for every item in the questionnaire was interpreted at 0.94 level with the reliability test result of the questionnaire at 0.9667 level.

The objectives of this independent study were 1) to investigate consumer perceptions of advertising media and event marketing of Gogi Tempura Flour 2) to investigate consumer buying decision behavior for Gogi Tempura Flour in Bangkok area 3) to investigate the relationship between demographic characteristics and consumer buying decision behavior for Gogi Tempura Flour in Bangkok area and 4) to investigate the relationship between consumer perceptions of advertising media and event marketing of Gogi Tempura Flour in Bangkok area. The sample consisted of 400 consumers in Bangkok area. Data were collected through the questionnaire and then analyzed by frequency percentage and Chi-Square Test.1. The sample mostly consisted of: females (67.50%); those aged 25-30 years (31%); freelancers(merchants/business owners/freelancers) (52%) those graduated with bachelor’s degree (72.50%); those earned monthly income of 10001-20000 baht (46.50%) and single people (56.50%). 2. The sample’s perception of Gogi Tempura Flour advertising came from magazine and event marketing. However they never perceived Gogi Tempura Flour advertising through television. 3. In terms of the sample’s buying decision behavior they bought Gogi Tempura Flour after tasting sample foods cooked by using Gogi Tempura Flour as well as visiting Gogi booth in department store. 4. Age occupation education level. Monthly income and marital status were related to Gogi Tempura Flour buying behavior of consumers in Bangkok area at statistical significance level of .05. However gender was not related to the sample’s Gogi Tempura Flour buying behavior.5. Advertising media and event marketing perception were related to Gogi Tempura Flour buying behavior of consumers in Bangkok area at statistical significance level of .05.

The purposes of the research were to study and investigate the relationship between the role perception in Home Economics profession of students from the Faculty of Home Economics Technology and personal and supporting factors. The personal factor consisted of gender year level academic achievement and department. Supporting factor consisted of knowledge experience in Home Economics profession attitude towards Home Economics profession and students’ participation in professional activities. Researchers used stratified random sampling to obtain a sample population of 318 bachelor’s degree students from the Faculty of Home Economics Technology Rajamangala University of Technology Phra Nakhon. Research tools were a questionnaire and a test. Data were analyzed by descriptive and inferential statistics. The results were found that the role perception in Home Economics profession of students from the Faculty of Home Economics Technology was at the high level. There was a significant relationship between the role perception in Home Economics profession of students from the Faculty of Home Economics Technology and year level department attitude towards Home Economics profession and students’ participation in professional activities at the 0.05 level. There was not a significant relationship between the role perception in Home Economics profession of students from the Faculty of Home Economics Technology and gender academic achievement and knowledge and experience in Home Economics profession.

The objectives of this research were (1) To study the influence of supervisor’s transformational leadership and organizational justice on job satisfaction of employees of BAAC head office; (2) To study the influence of supervisor’s transformational leadership organizational justice and job satisfaction on organizational commitment of employees of BAAC head office. (3) To validate the causal relationship model of supervisor’s transformational leadership and organizational justice on job satisfaction and the organizational commitment of employees of BAAC head office with empirical data. The variables in this investigation consisted of the following: supervisor’s transformational leadership and organizational justice consist as the independent variables; job satisfaction as mediating variable; and organizational commitment as dependent variable. The researcher used quantitative methods which involved empirical research. The instrument of research was a questionnaire used to collect data from 399 employees from BAAC head office. The statistics used in data analysis were frequency mean percentage and structural equation model analysis. It was found that the model was consistent with the empirical data. Goodness of fit measures were found to be Chi-square (2) = 122.230; Degree of freedom = 150; p-value = 0.952; Relative Chi-square (2/df) = 0.815; Goodness of Fit Index (GFI) = 0.980; Adjusted Goodness of Fit Index (AGFI) = 0.938; Comparative Fit Index (CFI) = 1.000; Standardized Root Mean Square Residual (SRMR) = 0.020 and Root Mean Square Error of Approximation (RMSEA) = 0.000. It was also found that: 1. Supervisor’s transformational leadership had positive and direct influence on employee’s job satisfaction. 2. Supervisor’s transformational leadership had positive and direct influence on organizational commitment. 3. Organizational justice in the dimension of distributive justice had positive and direct influence on job satisfaction. 4. Organizational justice in the dimension procedural justice had positive and direct influence on job satisfaction. 5. Organizational justice in the dimension of distributive justice had positive and direct influence on organizational commitment. 6. Job satisfaction had positive and direct influence on organizational commitment. Based on these findings the researcher recommends that BAAC head office more fully focus on supervisor’s transformational leadership organizational justice in the dimensions of distributive justice and procedural justice to deepen the job satisfaction and organizational commitment.

The objectives of this research were (1) To study the Influence of perceived justice on customer trust of Asita Eco Resort (2) To study the Influence of perceived justice and customer trust on customer satisfaction of Asita Eco Resort (3) To study the Influence of customer trust and satisfaction on customer word of mouth of Asita Eco Resort (4) To study the Influence of customer trust and satisfaction on customer revisited of Asita Eco Resort (5) To validate a causal relationship model of influence of perceived justice on trust satisfaction word of mouth and revisited of Asita Eco Resort’s customers.