This research study (Communication to Create the Imageof Public Relations Department through its Website) included three main purposes: 1) to study demographic characteristics of PRD’s website users which impacted on news exposure through PRD’s Website 2) to study demographic characteristics of PRD’s website users which affected the Public Relations Department’s image 3) to study the news exposure of PRD’s website users which influenced the Public Relations Department’s image. The participants in this study involved 400 people who have visited PRD’s website. To collected data the researcher adopted electronic questionnaires as a research tool and also made use of Descriptive Statistic Frequency Percentage Mean Standard Deviation (S.D.) and Inferential statistics to investigate the relationship. Moreover Chi-Square was implemented to test the hypotheses that the significant level was 0.05. The research results revealed that questionnaire responders mostly were 21 to 30- year-old males with a bachelor’s degree. Their occupations were government officers and public officers. The questionnaire responders mostly visited PRD’s website through the popular search engine: www.googel.com. Moreover they usually visited PRD’s website six times a week and spent more than 30 minutes at a time between 7 p.m. – 12.59 a.m. The Public Relations Department’s image was in a very significant level. After testing hypotheses the results showed that occupations were an influential factor on news exposure through PRD’s website. Gender and education background had an impact on new exposure and frequency of PRD’s Website usage. In addition educational level influenced time spending on visiting PRD’s website. Occupations were related to the period of exploring PRD’s website. Furthermore gender had an effect on PRD’s image and news exposure in terms of approaching channels to PRD’s website affected PRD’s image

This paper was a survey research with the objectives 1) to compare the differences of demographic characteristics; 2) to measure the service satisfaction and; 3) to study the impact of marketing communication on the service satisfaction toward the K - Cyber Banking of consumers in Bangkok. The sample population was people at age between 20 - 60 years old who lived in Bangkok and used the K - Cyber Banking service provided by Kasikorn Bank through www.kasikornbank.com. The research based on the respondents’ feedback received through distributed research questionnaire. The analytical statistics included mean percentage frequency distribution standard deviation and the statistics on the hypothesis testing included value testing one-way analysis of variance and the “Enter Multiple Regression Analysis”. The research results found that most of the respondents were married female at age 30 - 39 years old obtained bachelor degree worked as employees of private organizations with an average of THB 20001 - 30000 of monthly income. From the hypothesis found that 1) the differences in consumers’ demographic characteristic i.e. age education career average monthly income caused the differences in service satisfaction of the K - Cyber Banking with statistically significant at .05 excepted gender and marital status which did not cause any differences and; 2) marketing communications affecting Bangkok consumers’ satisfactions with the K - Cyber Banking was statistically significant at .05 with the two factors that included public relations (increased by 15.60%) and sales promotions (increased by 11.40%).

The purpose of this independent study to study the demographic factors that affect the buying decision of Reebok products in Bangkok and to study marketing communication channels that affect to the buying decision of Reebok products in Bangkok. This research is quantitative research using survey and questionnaire as a tool to collect data from the 400 samples in Bangkok. The result of this research found that the majority of them were single female consumers were in the age range between 21-25 years old and hold bachelor’s degree or equivalent working at a private company and earning the personal income between 10000 – 20000 baht. While the marketing communication channels found that the most important factor was Personal selling followed by Sales promotion and Public Relations. Moreover in decision making the marketing communications channel had influenced consumer buying decisions in Bangkok. The statistically significant level at .05 was the Public Relations factor Sales promotion factors Personal selling factors staff and Direct marketing factors. While advertising factors do not affect consumers decision to buy Reebok products.

The objectives of the study were : 1) to study the character of Generation y effecting to buying decision at convenience stores. 2) to study the communication channels effecting to buying decision at convenience stores. The sample group was 500 graduation single females age between 25-29 years old working in private companies monthly income between 30000 – 40000 baht. The instruments used in the study were 1) the questionnaire and 2) the multiple regression analysis. The frequency percentage and mean were the parameters used for statistical analysis. The result of the study were 1) the most frequent buying store was 7-11 2) the most frequent communication channel was LINE application 3) the most frequent connecting tools were smartphone and tablet and 4) the most frequent payment channel was convenience stores. The finding of Generation Y population’s character analysis showed that occupations the convenience stores’ brand and connecting tools had effected to buying decision at the convenience stores and it is statistically significant at .05 level. For the marketing communication channels analysis showed that Advertising Sales Promotion Public Relations and Publicity Online and Social media Marketing Mobile Marketing Direct and Database Marketing and Personal selling were effected to buying decision at convenience stores.

This research has a purpose. To study the readiness of information technology to support educational communication in the ASEAN community of Rajamangala University of Technology Phra Nakhon This research is quantitative research with a questionnaire. (Questionnaire) The samples were staffs of the Faculty of Business Administration. Rajamangala University of Technology Phra Nakhon (40 students). The researcher conducted severalstatistical analyzes including Frequency Percentage and Mean. For the information technology system of the university the classroom is used regularly 70% followed by 30% and the use of intelligent classroom at the Faculty of BusinessAdministration has two rooms only 50% There are only 25 per cent usage for internet accounts.There were 24% of respondents regularly used followed by some 16%. Some respondents said that the Internet was relatively frequent and Wifi does not cover 65% of the networked Internetservices followed by 35% of IT systems. Up to 35 percent indicate that the problem of IT use still hinders the respondents. IT services are available for IT professionals. Respondents are using social media in addition to searching for knowledge. Then there is the use of Facebook Youtube that is constantly searching for new knowledge from the mediawhich is used regularly 50% and use some 50% as well. Learning and sharing online learning resources such as e-learning with foreigners. 55% use the regular use 30% use the online media and 56% use Facebook Online You Tube Live.regular Secondly 14%. Information Technology Infrastructure Services to support communication in the ASEAN community respondents were satisfied with the use of other devices. To access the system. There are 70% access to the university on a regular basis and other services are available. For research and research purposes. Long distance conferencing via LAN and Wifi is upto 70% and some have access to campus network with VPN up to 65%.