The Purposes of this research were to study demographic characteristics and marketing communications toward Bike for Dad participation in Bangkok on December 11 2015. A total of 99999 people registered to join this cycling event in 11 areas throughout Bangkok. This is a quantitative research so that questionnaire is applied to 400 people in 6 event area in Bangkok. The research revealed that most of the respondents were female whose age was 36-59 years old and marital status was single. They were employees of private companies that had income THB 10000 – 20000. In marketing communications the research found that public relations and event promotion appeared to have a positive impact on the participation of Bike for Dad in Bangkok. Namely public relations and promotional. Finding also indicates that there are 5 significant results of people to participate in the event: constancy congruity cooperation constitution and cycling. In term of practical contributions this study provides a useful marketing communication idea for Bike for Dad in Bangkok. In the light of the results state agency can utilize these findings for strategic planning of marketing communication in Bike for Dad or other relevant activities in the future.

study the teaching learning activity management to reinforce the 12 Thai main core values according to the policy of the National Council for Peace and Order of Secondary Schools under Secondary Educational Service Office Area 6 Samut Prakarn Province. The research instrument was a questionnaire asking about the teaching learning activity management to reinforce the 12 Thai main core values according to the policy of the National Council for Peace and Order. Data were collected from 320 teachers of secondary schools under Secondary Educational Service Office Area 6 Samut Prakarn Province by simple random sampling method. Statistics for data analysis were frequency percentage mean standard deviation and mean difference were tested by ANOVA statistics. The research results revealed that : 1. The management of teaching learning activity to reinforce the 12 Thai main core values of Secondary Schools Samut Prakarn Province classified by status as a whole revealed that the administrators rating was at moderate level and teachers rating was at moderate level ; classified by school sizes as a whole small schools medium schools large schools and extra-large schools rating were at moderate level. 2. The Comparisons of teaching learning activity management to reinforce the 12 Thai main core values of Secondary Schools Samut Prakarn Province classified by school sizes revealed that as a whole of all aspects were not different which was not in agreement with the hypothesis.

The purposes of the research were 1) to study the personal factors of the RMUTP undergraduate; 2) students of examine the opinions of the students participating in the activities; and 3) to compare levels of students’ opinions on activities porticipation according to their personal factors. The samples were 400 undergraduate students of Rajamangala University of Technology Phra Nakhon chosen by using proportional stratified sampling. The research instrument used to collect data was the questionnaire. The data were analyzed by t-test and F-test to compare the percentage mean value and the standard deviation. The level of statistical significance was at .05 level and multiple comparison test was run by Scheffe. application. . The result of research found that the majority of students were male (54.8%) the students were studying in the first year (29.3%) Bangkok commercial campus (47%) the students whose parents were together (72.3%) the students whose families had more than 4 members (68.25%) the students whose total family incomes (baht/month) 30000-39999 baht (22.3%) the students lived in their house/relatives house (3.98%) by the highest average side was benefit that received from attending the activities (3.98%) an opinion of students about attending the activities held by RMUTP have the overall level in high (3.67%) The hypothesis testing revealed that Rajamangala University of Technology Phra Nakhon students’ opinions had significant difference at .05 level in terms of their academic year and faculty.

This research has the purpose to study main activity plan of governmental agency and study consistency between activity plans of governmental agency with long term higher education plan for 15 year no. 2 (2008-2022) as to study requirement of higher education students for participating in the activities. This research is a qualitative and quantitative research and triangulation using content analysis and server research for sample group in content analysis namely: main activity plan or public relations plan from governmental agency total 42 major projects. The sample group in this survey was such as publicists of governmental agency total 240 people as for presentation of descriptive research results. Questionnaire was used for analyzing by utilizing statistics for distributing frequency and finding percentage and mean. The conducting of test on research questions was made by using Chi-square: x2) reliability levels were determined at .05.

The research is to study communication program of the crown property bureau about its effect toward attitude and behavior in participating in social responsible activities. The objectives are to study the knowledge and understanding among the authorities of the Crown Property Bureau about the attitude toward social responsible activities and to study their attitude that affects to behavior of participating in such activities as well as to study communication program of the social responsible activities that affects to attitude and behavior of participating in such activities. This research is collected from 320 authorities of the Crown Property Bureau by Convenience Sampling using structured questionnaire as the tool to collect data. The statistics in this study includes Frequency Percentage Mean and Standard Deviation and inferential statistics are T-test One-way Anova and Multiple Regression Analysis. The result shows that the knowledge understanding and communication program about social responsible activities have positive correlation with behavior of participating in such activities. In other words if the authorities have knowledge and understanding and receive communication about social responsible activities they will have good attitude toward social responsible activities. As a result their behavior is to participate more activities.