The objectives of this research 1) To study the media exposure behavior the satisfaction of media relations travel decision-making behavior. 2) To study the satisfaction of media relations tourist program toward the media exposure behavior 3) To study the satisfaction of media relations tourist program toward travel decision-making behavior. The sample population consisted of 400. By using online questionnaires to collect information. In hypothesis testing statistical used Pearson’s Coefficieal Analysis at statistical significance level of 0.05.The results of this research found 1) The media exposure of media relations tourist program positive effect on travel decision-making behavior at statistical significance. 2) The satisfaction of media relations tourist program positive effect on travel decision-making behavior at statistical significance. 3) The media exposure behavior relations tourist program positive effect on travel decision-making behavior at statistical significance. By variable the media exposure of tourist program the media exposure behavior relations the satisfaction and the most satisfaction of tourist program relations effect on travel decision-making behavior.

This research aims to enhance Nangleang Market as a top cultural tourist destination and to assist Nangleang Market to manage its cultural object into a sustainable way. Primary sources were from field work as data collecting interviewing 28 participants namely people responsible to Nangleang Market’s tourism management both government and private sectors people who buy food and things in the market seniors in the community local people tour leaders and tourists by using indicative questions. Second sources were investigated and analyzed from various information such as academic document and previous research. It was found that the seven groups of participants credited on integrated strategy including Communication Theory Stakeholders’ Involvement Civil State Empowerment Social Network by Facebook Campaign by Tourism Authority of Thailand and Food Safety Standard as a strategy to enhance Nangleang Market to manage tourism sustainably rather than the single one.

The purpose of the study was set to analyze the current situation of human resource cost management of tourism business of community enterprises in the lower central region. The study was examined through the perspective of a group of experts scrutinizing future feasibility of human resource cost management of tourism businesses of the lower central region community enterprises. The data were examined by delphi techniques with the data collected through the interviews and questionnaires from three different data collections. The data analysis was completed using means of descriptive median and consistency then confirmed the result with by the interquartile range calculation. It was found that the key components included 1. Mechanism skill cost 2. Management skills cost and 3. Effectiveness skills cost for the determination and validation of future forms of human resource cost management model in tourism business of community enterprises in the lower central region as examined and approved by the experts in all three skills for the feasibility of the future application

The Objectives of the study were to study the tourists social media exposure and their knowledge and attitudes towards cultural tourism in Bangkok Metropolitan. This research was quantitative methodology. The sample consisted of 400 tourists in Bangkok Metropolitan and used non-probability sampling by accidental random sampling. Data were collected through a questionnaire as the research instrument. The results of this study showed as follows: In terms of basic information the sample mostly travels with a family. The source of information were relatives friends acquaintances who have traveled to that location. In terms of exposure to social network the sample mostly exposed to social media via Facebook short messages via twitter online video via YouTube photo sharing via Instagram website via Wikipedia and Webboard via Pantip. The sample exposed to social media average of 1 hour during 1.00-6.59 pm. on a smartphone. The majority of the sample used social media at home searching for cultural tourism information at a high level. The highest mean is finding transportation. The sample receives cultural tourism information at a high level. The highest mean is exposure to information about arts crafts sculpture traditions and festivals. The most trustworthy social media is Youtube. The social media influence had a high level because fulfilling objectives such as tourist attraction accommodations restaurants travel etc. In terms of knowledge the sample had a high level of knowledge of cultural tourism. The area with the highest level of knowledge was increasing the diversity of cultural tourism such as heritage tourism art tourism urban culture tourism rural culture tourism creative tourism and Thai local wisdom. In terms of attitudes overall the sample gave the highest priority is security.

The purposes of this research were: 1) to study the personal factors of tourists in Ratchaburi Province 2) to investigate the marketing mix factors used in making a decision to buy Chock Tai Yuan textiles among tourists in Ratchaburi Province 3) to examine purchasing decision of Chock Tai Yuan textiles made by tourists in Ratchaburi Province 4) to find out a relationship between personal factors and the purchase decision of Chock Tai Yuan textiles of tourists in Ratchaburi Province and 5) to study the relationship between the marketing mix and the purchase decision of Chock Tai Yuan textiles of tourists in Ratchaburi Province. The sample was 400 tourists in Ratchaburi who decided to buy Chock Tai Yuan textiles. The instrument used in this research was questionnaire. The statistics analysis used in this study were frequency percentage mean standard deviation chi-square and Pearson’s correlation coefficient. The results showed that: 1) Most of the tourists were female whose ages ranged from 41-50 years old with a bachelors degree. They worked as government officers state enterprise employees and university employees. Their income is between 20001 - 25000 baht and their residence is located in Ratchaburi Province. 2) Tourists paid attention to the marketing mix factors with high level of attention. When considering each side of the marketing mix tourist attention from the most to the least were: products individual price process physical characteristics marketing promotion and distribution channel respectively. 3) Most of the tourists could not make a decision whether they should buy the products. When considering purchasing decisions of tourists from the most to the least they were listed as follows: types of Chock Tai Yuan textiles frequency of use objectives for purchasing decisions clothing design the average amount of money spent on clothing and frequency of purchasing decision of Chock Tai Yuan fabrics. 4) For the relationship between personal factors and purchasing decision of Chock Tai Yuan textiles among ourists in Ratchaburi Province the results showed that gender age highest education level occupation average monthly income and residency were related to purchasing decisions of Chock Tai Yuan textiles of tourists in Ratchaburi Province with statistical significance at the . 05 level and 5) There was a relationship between the marketing mix and purchasing decision of Chock Tai Yuan fabrics among tourists in Ratchaburi Province. The correlation of marketing mix factors including price distribution channel marketing promotion individual process and physical characteristics show statistical significance at the .05 level. In contrast there was no relationship between products and purchasing decision of Chock Tai Yuan textiles of tourists in Ratchaburi Province with statistical significance at the .05 level.